The survey provided useful information for creating a music video targeted at a younger alternative genre audience. While most respondents were male, insights from other genres could help attract females. Respondents preferred a narrative, slow pace, and lyrics matching the video. Incorporating some faster scenes and artist performance could broaden the audience without losing those seeking a typical alternative genre experience. The results informed how to engage the target demographic while potentially appealing to some outside it.

1. Survey Analysis
1. How old are you?
Although we were unable to get a more varied age
range. We were able to get a good number of
4.5
answers from our target audience. This is good as
4 it tells us what our target audience want to see in
3.5 our music video and allows us too see what will
3
2.5
attract them and what may not. We were also able
2 Age to get answers from people who may be just
1.5 entering or just leaving our target age-range which
1
means that we can also see what may have
0.5
0
changed since then and we can use this in order to
1-10 11-14 15-18 19-24 24+
see if we can add some effects or change part of
the narrative slightly to attract them to our video.

2. 2. Are you male or Female?
The people who answered our survey were
6
dominantly males and this means that we will
5 have a good knowledge of what males are
4 looking for in a music video however, we may
3 Gender
struggle to find what females are looking for.
2
The positive of this is that we can take
inspiration from other alternative videos such as
1
Ed Sheeran's Drunk to see what may attract a
0
Male Female
female audience and use of knowledge from
this survey to find what males are looking for.

3. What is your favourite genre of music?
The main positive of these results is that we
have 2 people who are fans of the alternative
2.5
genre. This is the genre we are using in our
2 video and this allows us to see what will
1.5
attract them to our video and also what they
Genre
expect to see and enjoy seeing from videos in
1
this genre. We also have a range of other
0.5
genres which means that we may be able to
0 take some inspiration from these genres to
Rock
Alternative Pop
Grime
Rap
Metal
Other see if we can attract people who may not
usually like this genre.

4. What effects do you prefer music videos to have?
We also have a varied range of answers in this
question and this is good because it shows us
4.5
4
that people in our target audience our attracted to
3.5 different types of effects and this means that just
3
including one type we can attract one group of
2.5
2 Types of Effects
people.
1.5
1
0.5
0
Fast Forw ards Jump Cuts
Black and White Rew ind Other(None)

5. Do you prefer a music video to have a narrative?
This is a good response to our
question because we were planning
6
on using a narrative in our video and
5 it is good to see that by doing this we
4
will mostly attract an audience. This
is also good because it shows that
3 Narrative
despite the varied range of genres
2
this is still a popular answer.
1
0
Yes No

6. Do you prefer music videos to be fast or slow paced?
This answer is good because it shows us
4.5 that some people will be attracted by the
4
slow pace of our video and it also shows
3.5
3
us that by incorporating 1 or 2 faster
2.5 scenes in it we may be able to attract
2 Pace
more people without removing a niche
1.5
1
audience of the alternative genre.
0.5
0
Fast Paced Slow Paced

7. Do you prefer the artist to perform in there music videos?
This is a mixed answer and it shows
us that by mixing in performance with
3.5
narrative as we planned to do we will
3
be a to cater to all audiences without
2.5
trying to attract one more than the
2
other. This is also a positive answer
Performance
1.5 as it shows the variation in opinion
1 between the small range of people
0.5 we asked.
0
Yes No

8. Would you prefer a music video if the video matched the lyrics?
This is a good answer for us as a dominant
6 theme in the alternative genre is that the lyrics
5 and pace of the video music video match the
4
song and lyrics. This means that by conforming
3
to this we will be able to attract a target
Lyrics
audience of our own.
2
1
0
Yes No