3. BLEUVELVET
SPRING/SUMMER’10
Until now, eating while you shopped
usually consisted of eating a granola bar
while you walk around a store or visit-
ing the third floor food court. BleuVelvet
is a unique business venture. It’s half
boutique, half tapas bar. We provide top
of the line, independent designers, along
side tasty appetizers and drinks.
BleuVelvet will therefore provide a
shopping experience unlike any other.
The boutique will carry APC, Acne
Proenza Schouler, John Varvatos, Marc by
Marc Jacobs, 3.1 Phillip Lim and Patrik
Ervell clothing. We will also be carry-
ing a limited selection of accessories by
these and local designers as well as
Diptyque scents and select home
accessories.
The tapas bar portion of the store will
have a monthly tapas menu. Changing
culinary styles seasonally. We will also
carry alcohol.
7. ADVERTISING
Advertising will be done through online
social medias. BleuVelvet will have a
blog being it’s biggest online presence.
I will keep it constantly updated to
make new products and menus available to
customers. Along with an online presence,
flyers will be posted around town, and
cheap local newspaper magazine ads will
be published.
The advertisements will be sufficiently
text and design heavy. They will list a
handful of the available brands as well
as menu samplings and happy hours. The
address and phone number will also be
listed.
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11. FORTHEWIN
Our annual plan will include important
things like current and future finan-
cial standings, potential changes to the
market and our demographic, competition
analysis, our business objectives, risk
analysis, operational changes, financial
performance and forecasts and details of
investments.
Our goal is 5 sales a day at about $350
each. Average daily income for the store
should reach about two thousand dollars
a day.
