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INVESTIGATING THE IMPACT OF
     SENSORY EFFECTS ON THE QUALITY OF
    EXPERIENCE AND EMOTIONAL RESPONSE
               IN WEB VIDEOS
  Benjamin Rainer, Markus Waltl, Eva Cheng, Muawiyath Shujau, Christian Timmerer,
          Stephen Davis, Ian Burnett, Christian Ritz, Hermann Hellwagner

   Multimedia Communication (MMC) Research Group, Institute of Information Technology (ITEC), Alpen-Adria-
                 Universität Klagenfurt, Klagenfurt, Austria, firstname.lastname@itec.uni-klu.ac.at
    School of Electrical and Computer Engineering, Royal Melbourne Institute of Technology, Melbourne, VIC,
                                  Australia, 3000,firstname.lastname@rmit.edu.au
School of Electrical Computer and Telecommunications Engineering, University of Wollongong, Wollongong, NSW,
                                Australia, 2522, {mshujau, stdavis, critz}@uow.edu.au




         Acknowledgments. This work was supported in part by Smart Services CRC
         (Australia) and the EC in the context of the ALICANTE (FP7-ICT-248652),
         SocialSensor (FP7-ICT-287975), and QUALINET (COST IC 1003) projects.
OVERVIEW
     Motivation
     Software
     Methodology
     Results
     Conclusion




    15 July 2012               2
MOTIVATION
 Sensory effects (e.g., wind, vibration, light) are a
  fairly new research area
 Only few user studies on sensory effects (e.g.,
  scent-based effects, light-based effects)
 Goal: to assess the enhancement of the user
  experience and the influence of sensory effects on
  the emotions




    15 July 2012                               3
HARDWARE
               Test Setup        amBX Premium Kit




15 July 2012                                        4
SOFTWARE
        Ambientlibrarywith Web
           browserplug-in




                                      SensoryEffect Video
                                      Annotation (SEVino)


15 July 2012                                      5
METHODOLOGY
 Subset of our sensory effect dataset
    15 Web video sequences                                             Sequence Name              Genre       Bit-rate
                                                                                                               (Kbit/s)
                                                                                                                          Length
                                                                                                                           (sec)
                                                                                                                                    Wind/
                                                                                                                                   Vibration
                                                                        2012                       Action       2186        29.1       6/8
    5 genres                                                           Prince of Persia
                                                                        Tron Legacy
                                                                                                   Action
                                                                                                   Action
                                                                                                                2114
                                                                                                                2379
                                                                                                                           24.89
                                                                                                                           25.08
                                                                                                                                       7/6
                                                                                                                                       7/4
                                                                        STS131 Launch               News        2812       30.09       7/5
            Action, news, commercial                                   Tornado
                                                                        Etna erupts
                                                                                                    News
                                                                                                    News
                                                                                                                1299
                                                                                                                3165
                                                                                                                           31.03
                                                                                                                           40.07
                                                                                                                                      4/12
                                                                                                                                     19/13
             documentary, sports                                        GoPro HD Th. Racing
                                                                        Verizon
                                                                                                 Commercial
                                                                                                 Commercial
                                                                                                                2429
                                                                                                                1819
                                                                                                                           30.09
                                                                                                                           30.15
                                                                                                                                       8/3
                                                                                                                                       4/4
                                                                        Audi                     Commercial     2245       30.19       9/5
      AAU Klagenfurt         RMIT University               UoW
                                                                        Volcano Britain          Documentary    2133        33.1      10/4
        amBX Premium Kit (Fan, Vibration Panel, Light, Sound);          African Cats             Documentary    2562        19.1       6/1
               24" Monitor with a resolution of 1400x1050               The Last Lions           Documentary    1850       37.04      25/6
                Mozilla Firefox 6 & 8 in full-screen mode               GoPro HD Berrecloth        Sports       3552       32.08     11/23
            Ambient Library 1.5 & Web browser plug-in 1.5               Travis Pastranas Rally     Sports       2619       32.08       8/8
     amBX Software (amBX System 1.1.3.2 and Philips amBX 1.04)          GoPro HD Ronnie R.         Sports       2245       23.16       7/7
                             HP Z400: Intel
     Dell Optiplex 655:
                           Xeon Quad Core           Intel Quad Core 3
  Pentium D 2.8 GHz w/
                         3.33 GHz w/ 6 GB GHz w/ 3GB RAM &
   1 GB RAM & ATI
                           RAM & Nvidia           Intel Q35 384MB
    Radeon HD 5450
                           Quadro FX 1800
     Windows XP SP3         Windows 7 64-bit        Windows XP SP3



  15 July 2012                                                                                                            6
METHODOLOGY
 Online test
 Introduction
    Textual introduction
           Provides same introduction to each participant
 Pre-questionnaire
    Gender, age, education, country, occupation
 Actual quality assessment
    Modified DSCQS
 Post-questionnaire
 Duration about 20 minutes for each participant
  15 July 2012                                               7
METHODOLOGY
     Web video sequences were selected randomly
     Modified Double Stimulus Continuous Quality Scale (DSCQS)




     T1 … Reference Web video sequence without sensory effects
     T2 … Voting possibility for emotions for the reference sequence
        List of selected emotions
             Taken from: T. Tsoneva, P. Fonseca, J. Skowronek, "Towards a groundtruthforaffectiveclassification
                   in movies", 11th IEEE International Symposium on Multimedia 2009 (ISM'09), IEEE Computer Society,
                   Washington, DC, USA, 2009.
             Eachemotion was additionallypresentedwith a scope
        Participant had to choose one or more emotions and rate their intensity from 0 (very
         weak) to 100 (very strong)
     T3 … Web Video sequence with sensory effects
     T4 … Voting possibility for emotions for the sequence with sensory effects
        Same as T2 but with sensory effects
        Add’l enhancement of the QoE sequence with sensory effects with respect to the
         sequence without sensory effects (continuous scale from 0 to 100)
    15 July 2012                                                                                         8
METHODOLOGY
     RMIT University
      21 participants
            • 12 female and 9 male
      Aged between 22 to 58          AAU
                                       26 participants
     University of                      • 18 female and 8 male
      Wollongong                       Aged between 20 to 57
      21 participants
            • 6 female and 15 male
      Aged between 22 to 53

    15 July 2012                                          9
RESULTS




                                      Emotionswithsignificantdifferences
EnhancementofQoEforeachgenrefor all   betweenwithandwithoutsensoryeffe
        threeuserstudies                    ctsfor RMIT, Australia

15 July 2012                                                10
EMOTIONS




    Emotions with significant          Emotions with significant
 differences between with and       differences between with and
without sensory effects for UoW,   without sensory effects for AAU,
           Australia                           Austria
 15 July 2012                                            11
CONCLUSIONS
     Sensory effects enhance the QoE

     Some genres are better suited for sensory effects
      (e.g., action, sports) than others

     Sensory effects influence the users’ emotions and
      their intensity
      Sensory effects positively influence active emotions (e.g.,
       worry, fun)   active emotions are increased in their
       intensity
      General conclusions on the influence on passive emotions
       (e.g., boredom, tiredness) cannot be stated
    15 July 2012                                            12
THANK YOU FOR YOUR ATTENTION




 15 July 2012            13

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Investigating the Impact of Sensory effects on the quality of experience and emotional response in web videos

  • 1. INVESTIGATING THE IMPACT OF SENSORY EFFECTS ON THE QUALITY OF EXPERIENCE AND EMOTIONAL RESPONSE IN WEB VIDEOS Benjamin Rainer, Markus Waltl, Eva Cheng, Muawiyath Shujau, Christian Timmerer, Stephen Davis, Ian Burnett, Christian Ritz, Hermann Hellwagner Multimedia Communication (MMC) Research Group, Institute of Information Technology (ITEC), Alpen-Adria- Universität Klagenfurt, Klagenfurt, Austria, firstname.lastname@itec.uni-klu.ac.at School of Electrical and Computer Engineering, Royal Melbourne Institute of Technology, Melbourne, VIC, Australia, 3000,firstname.lastname@rmit.edu.au School of Electrical Computer and Telecommunications Engineering, University of Wollongong, Wollongong, NSW, Australia, 2522, {mshujau, stdavis, critz}@uow.edu.au Acknowledgments. This work was supported in part by Smart Services CRC (Australia) and the EC in the context of the ALICANTE (FP7-ICT-248652), SocialSensor (FP7-ICT-287975), and QUALINET (COST IC 1003) projects.
  • 2. OVERVIEW  Motivation  Software  Methodology  Results  Conclusion 15 July 2012 2
  • 3. MOTIVATION  Sensory effects (e.g., wind, vibration, light) are a fairly new research area  Only few user studies on sensory effects (e.g., scent-based effects, light-based effects)  Goal: to assess the enhancement of the user experience and the influence of sensory effects on the emotions 15 July 2012 3
  • 4. HARDWARE Test Setup amBX Premium Kit 15 July 2012 4
  • 5. SOFTWARE Ambientlibrarywith Web browserplug-in SensoryEffect Video Annotation (SEVino) 15 July 2012 5
  • 6. METHODOLOGY  Subset of our sensory effect dataset  15 Web video sequences Sequence Name Genre Bit-rate (Kbit/s) Length (sec) Wind/ Vibration 2012 Action 2186 29.1 6/8  5 genres Prince of Persia Tron Legacy Action Action 2114 2379 24.89 25.08 7/6 7/4 STS131 Launch News 2812 30.09 7/5  Action, news, commercial Tornado Etna erupts News News 1299 3165 31.03 40.07 4/12 19/13 documentary, sports GoPro HD Th. Racing Verizon Commercial Commercial 2429 1819 30.09 30.15 8/3 4/4 Audi Commercial 2245 30.19 9/5 AAU Klagenfurt RMIT University UoW Volcano Britain Documentary 2133 33.1 10/4 amBX Premium Kit (Fan, Vibration Panel, Light, Sound); African Cats Documentary 2562 19.1 6/1 24" Monitor with a resolution of 1400x1050 The Last Lions Documentary 1850 37.04 25/6 Mozilla Firefox 6 & 8 in full-screen mode GoPro HD Berrecloth Sports 3552 32.08 11/23 Ambient Library 1.5 & Web browser plug-in 1.5 Travis Pastranas Rally Sports 2619 32.08 8/8 amBX Software (amBX System 1.1.3.2 and Philips amBX 1.04) GoPro HD Ronnie R. Sports 2245 23.16 7/7 HP Z400: Intel Dell Optiplex 655: Xeon Quad Core Intel Quad Core 3 Pentium D 2.8 GHz w/ 3.33 GHz w/ 6 GB GHz w/ 3GB RAM & 1 GB RAM & ATI RAM & Nvidia Intel Q35 384MB Radeon HD 5450 Quadro FX 1800 Windows XP SP3 Windows 7 64-bit Windows XP SP3 15 July 2012 6
  • 7. METHODOLOGY  Online test  Introduction  Textual introduction  Provides same introduction to each participant  Pre-questionnaire  Gender, age, education, country, occupation  Actual quality assessment  Modified DSCQS  Post-questionnaire  Duration about 20 minutes for each participant 15 July 2012 7
  • 8. METHODOLOGY  Web video sequences were selected randomly  Modified Double Stimulus Continuous Quality Scale (DSCQS)  T1 … Reference Web video sequence without sensory effects  T2 … Voting possibility for emotions for the reference sequence  List of selected emotions  Taken from: T. Tsoneva, P. Fonseca, J. Skowronek, "Towards a groundtruthforaffectiveclassification in movies", 11th IEEE International Symposium on Multimedia 2009 (ISM'09), IEEE Computer Society, Washington, DC, USA, 2009.  Eachemotion was additionallypresentedwith a scope  Participant had to choose one or more emotions and rate their intensity from 0 (very weak) to 100 (very strong)  T3 … Web Video sequence with sensory effects  T4 … Voting possibility for emotions for the sequence with sensory effects  Same as T2 but with sensory effects  Add’l enhancement of the QoE sequence with sensory effects with respect to the sequence without sensory effects (continuous scale from 0 to 100) 15 July 2012 8
  • 9. METHODOLOGY  RMIT University  21 participants • 12 female and 9 male  Aged between 22 to 58  AAU  26 participants  University of • 18 female and 8 male Wollongong  Aged between 20 to 57  21 participants • 6 female and 15 male  Aged between 22 to 53 15 July 2012 9
  • 10. RESULTS Emotionswithsignificantdifferences EnhancementofQoEforeachgenrefor all betweenwithandwithoutsensoryeffe threeuserstudies ctsfor RMIT, Australia 15 July 2012 10
  • 11. EMOTIONS Emotions with significant Emotions with significant differences between with and differences between with and without sensory effects for UoW, without sensory effects for AAU, Australia Austria 15 July 2012 11
  • 12. CONCLUSIONS  Sensory effects enhance the QoE  Some genres are better suited for sensory effects (e.g., action, sports) than others  Sensory effects influence the users’ emotions and their intensity  Sensory effects positively influence active emotions (e.g., worry, fun) active emotions are increased in their intensity  General conclusions on the influence on passive emotions (e.g., boredom, tiredness) cannot be stated 15 July 2012 12
  • 13. THANK YOU FOR YOUR ATTENTION 15 July 2012 13