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Connecting with Women
“Become involved with  the English Women’s Golf Association  and you will tap into the best golfing     moments of our mem...
Running ordersport         Golf is an aspirational game         Introduction to the EWGA         The membership         Ma...
Golf is an aspirational gameGolf is one of the worlds most popular sports and is played in well over 100 nations world-wid...
Introduction to the EWGAThe English Women’s Golf Association (EWGA) is the governing body responsible for allwomen’s and g...
Our members                                                        Stylish  fresh            sociable          emotional  ...
Women with influence and buying power41% of all women golf participants are made up of 41-60 year olds.Many come from a cr...
EWGA members have many interestsA recent survey highlighted the wide range of interests EWGA members have outside of golf ...
OpportunitiesThe EWGA offers a range of marketing packages which will allow you to target differentgroups and occasions an...
Girls - English Championships                                    £12,5                                                    ...
Seniors - English Championships                                                                                           ...
EWGA MedalsEvents for all women club golfersEWGA medals give all women club golfers a chance to shine and to progress to a...
Medal PackagesHEADLINE SPONSOR - 3 years                                       SECONDARY SPONSOR - 1 year£15,000 per year ...
NE                                                                                                                       2...
Queen of Clubs PackagesHEADLINE SPONSOR - 3 years                                       SECONDARY SPONSOR - 1 year£15,000 ...
English Counties Championship                                                                                             ...
Marketing Partnershipworking together for cost-effective marketing solutions            EWGA                             W...
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English women's golf association marketing and sponsorship opportunities

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  1. 1. Connecting with Women
  2. 2. “Become involved with the English Women’s Golf Association and you will tap into the best golfing moments of our members’ lives”By supporting EWGA you will help grow the game for women in England
  3. 3. Running ordersport Golf is an aspirational game Introduction to the EWGA The membership Marketing opportunities Sponsorship Marketing partnership Advertising Running order Summary
  4. 4. Golf is an aspirational gameGolf is one of the worlds most popular sports and is played in well over 100 nations world-wide.In 2016 it will become an Olympic sport at the Rio de Janeiro games.Today the UK golf industry is estimated at over £500m.This is a growing sport, with an estimated 4 million participating golfers in England with 800,000belonging to golf clubs.Traditionally golf has been a male dominated sport but today more and more women are playingand being recognised in the game through role models such as Melissa Reid, Florentyna Parker andRebecca Hudson. Golf is an aspirational gameSeen as an aspirational sport, affiliation is the key motivation for the majority of amateur playersbecause golf offers a great social scene and a business network.Golf is a sport that can be enjoyed from the age of 5 to 85, so attracts families and all generations.
  5. 5. Introduction to the EWGAThe English Women’s Golf Association (EWGA) is the governing body responsible for allwomen’s and girls’ amateur golf in England.Established since 1952 it now has around 115,000 members across 1800 clubs.The EWGA is run by a small team of professionals based in Birmingham and supported by anetwork of volunteers. It manages the interests of its members and the game. Organises and runs over 20 national championships and golfing events for women golfers of all ages and abilities. Manages the national teams and provides training programmes for elite players Introduction to the EWGA Communicates to its membership through monthly e-newsletter, a quarterly magazine and its volunteer network Provides marketing opportunities to brands and businessesAs a non-profit making organisation we invest our income back into the game and our members.
  6. 6. Our members Stylish fresh sociable emotional ambitiousfocused Membership strong empowered
  7. 7. Women with influence and buying power41% of all women golf participants are made up of 41-60 year olds.Many come from a cross-section of professionals, affluent housewives, ‘empty nesters’ andretired women.These women are well educated and aspire to the finer things in life which is reflected in theirlifestyles, homes and shopping habits. Women with influence and buying powerAlthough not from the digital generation, the majority will have home internet access and theessential mobile phone.They will have great influence and buying power within the family and on their husband’s interests. 500 41% 40% 400 300 200 13% 100 3% 3% 0 0-18 19-25 26-40 41-60 60+ Age Groups source: EWGA members database
  8. 8. EWGA members have many interestsA recent survey highlighted the wide range of interests EWGA members have outside of golf Cooking  61% Gardening  55% Health  50% Interiors  28% Pop Music  26% Our members like to holiday with 77% taking at least 2 per year Classic Music  24% History  18% 8% 13% Art  16% Cra-  16% 0  10  20  30  40  50  60  44% 70  33% Interests Once  Twice  Three +mes  Rarely source: EWGA members database
  9. 9. OpportunitiesThe EWGA offers a range of marketing packages which will allow you to target differentgroups and occasions and create a halo effect throughout the membership. Sponsorship of National Championships - elite players - club players - county teams Marketing Partnership AdvertisingJoin our list of prestigious partners ...... Opportunities
  10. 10. Girls - English Championships £12,5 per y ear 00Build your brand with our young players and theirfamilies by supporting the grass roots of womens golfSponsorship Headline sponsor of the three girls championships: – English under 18 Championship – English under 15 Championship – English under 13 Championship Branding on all communication pre-during-post event Opportunity to display on course branding Sampling at event A5 advert in event programme Girls - English Championships Flyers set out in competitors packs Offer own prizeCommunication with membership Ladies Links - advertising in 4 issues Annual handbook - A5 advert e-newsletter - advertising in 4 issues Web site - partnership banner for 12 months Bespoke flyer to EWGA databaseGeneral communication External and internal press release on sponsorship agreement Partnership status
  11. 11. Seniors - English Championships £12,5 00 per yLadies of 50+ with disposable income and time earSponsorship Communication with membership Headline sponsor of six senior championships: Advertising in 4 issues of Ladies Links – English Senior Championship A5 advert in annual handbook – English Senior Strokeplay Championship Advertising in 4 issues of e-newsletter – Regional Championships x 3 Rotating banner on EWGA web site – Brenda King Foursomes Bespoke flyer to EWGA database Branding on all communication pre-during-post event General communication Opportunity to display on course branding External and internal press release on sponsorship agreement Sampling at event Partnership status Seniors - English Championships A5 advert in event programme Flyers set out in competitors packs Offer own prize
  12. 12. EWGA MedalsEvents for all women club golfersEWGA medals give all women club golfers a chance to shine and to progress to a national finalthrough an annual cycle of competitions Played from 1st January - 31st December The ladies sections run medals at club level. EWGA runs regional and grand finals. 1800 500,000 golfers enter in club competitions CLUBS across 12 months 2011 6 600 qualify for regional events EVENTS April and May 2012 1 60 play at the final FINAL June 2012 EWGA Medals National Winner
  13. 13. Medal PackagesHEADLINE SPONSOR - 3 years SECONDARY SPONSOR - 1 year£15,000 per year £5000 per yearBranding opportunities Branding opportunities EWGA will integrate your company brand/name into the Opportunity to display branding on course at Grand Final Medals title. ie "EWGA XXXX Medals" Logo to be included on all communication Branding on all communication pre-during-post event Opportunity to display on course branding at regional Communication with membership and Grand Final Ladies Links - advertising in 1 issue Sampling at event e-newsletter - advertising in 1 issue A5 advert in event programme Rotating banner on EWGA web site for 4 months Flyers set out in competitors packs Offer own prize General communication Present trophy External and internal press release of sponsorship agreementCommunication with membership Ladies Links - advertising in 4 issues A5 advert in annual handbook Maximum 4 partners A4 lockers room poster Only 1 per category e-newsletter - advertising in 6 issues Partnership banner on EWGA web site Bespoke flyers x 2 to EWGA database Medal packagesGeneral communication External and internal press release of sponsorship agreement Partnership status
  14. 14. NE 20 WQueen of Clubs 12 /13Tournament to find Englands top lady club golferDesigned to honour women club champions who will be invited to enter regional rounds which could lead to aplace in the grand final.The Queen of Clubs tournament will showcase the skills of the country’s best club golfers and will create greatinterest among their fellow members, who support them and follow their progress.Queen of Clubs is certain to become one of the most prestigious titles in English women’s club golf. LOCAL REGIONAL FINAL 1800 600 60 club championshops are played, winners invited to winners are selected to play golfers qualify for the final QUEEN enter for Queen of Clubs in 6 regional finals of Clubs Queen of Clubs
  15. 15. Queen of Clubs PackagesHEADLINE SPONSOR - 3 years SECONDARY SPONSOR - 1 year£15,000 per year £5000 per yearBranding opportunities Branding opportunities EWGA will integrate your company brand/name into the Opportunity to display branding on course at grand final tournament title. ie "XXXX Queen of Clubs" Logo to be included on all communication Branding on all communication pre-during-post event Opportunity to display on course branding at regional Communication with membership and Grand Final Ladies Links - advertising in 2 issue Sampling at event e-newsletter - advertising in 2 issue A5 advert in event programme Rotating banner on EWGA web site for 4 months Flyers set out in competitors packs Offer own prize General communication Present trophy External and internal press release of sponsorship agreementCommunication with membership Ladies Links - advertising in 4 issues Queen of Clubs packages A5 advert in annual handbook A4 lockers room poster e-newsletter - advertising in 6 issues Maximum 4 partners Partnership banner on EWGA web site for 12 months Bespoke flyers x 2 to EWGA database Only 1 per categoryGeneral communication External and internal press release of sponsorship agreement Partnership status
  16. 16. English Counties Championship £7,50Engage with women through this team tournament per y ear 0 COUNTY MATCH WEEK FINAL COUNTY TEAM 1500 6 CHAMPION players across 35 counties take part in 6 regional county match weeks teams play for the title June September Sponsorship Branding on all communication pre-during-post event English Counties Championship Opportunity to display on course branding at final Sampling at event A5 advert in final event programme Flyers set out in competitors packs Offer own prize Communication with membership Advertising in 4 issues of Ladies Links A5 advert in annual handbook Advertising in 4 issues of e-newsletter Rotating banner on EWGA web site Bespoke flyer to EWGA database General communication External and internal press release on sponsorship agreement Partnership status
  17. 17. Marketing Partnershipworking together for cost-effective marketing solutions EWGA WIN YOUR WIN BRAND Marketing partnershipEWGA has a highly responsive membership base to leverage brand objectives and appeal.Range of media to allow you to target consumers that would be otherwise be difficult to reach.Increase brand loyalty by providing added value offers and promotions.Tap into EWGA expertise of women and golf.
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