Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.

2. 4/6/2011 Slide 2 © 2011 Nokia

3. Source: http://shifthappens.wikispaces.com Sep 2009
Company 3 © 2011 Nokia Presentation.pptx / 1/24/2011 / CS

4. Source: www.internetworldstats.com, April 2010
4/6/2011 Slide 4 © 2011 Nokia

5. in %
80
67%
70
60
50
40
30
20
10
0
Source: ROPO Research, iab, TNS & Google, Baee: All (All Categories, n = 2000), Apr 2010
http://consumerbarometer.com/
4/6/2011 5 © 2011 Nokia Seap_Digital_Strategy.pptx / CS

6. Source: http://www.baekdal.com/articles/management/market-of-information/
4/6/2011 Slide 6 © 2011 Nokia

7. Source: http://www.wired.com/magazine/2010/08/ff_webrip/
4/6/2011 Slide 7 © 2011 Nokia

8. Source: Sony 2011 http://www.youtube.com/watch?v=fJuLEglvSJY
4/6/2011 Slide 8 © 2011 Nokia

9. Source: Isobar
4/6/2011 Slide 11 © 2011 Nokia

10. 35%
30%
25%
Mobile,
20% 10%
Display,
47% Search,
Display
43%
Search
15%
Mobile
10%
5%
0%
Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates – Estimates, Apr 2010
4/6/2011 Slide 13 © 2011 Nokia

11. Source: Blast Radius
4/6/2011 Slide 14 © 2011 Nokia

12. 4/6/2011 Slide 15 © 2011 Nokia

13. 4/6/2011 Slide 16 © 2011 Nokia

14. Source: Nokia
4/6/2011 Slide 17 © 2011 Nokia

15. 4/6/2011 Slide 19 © 2011 Nokia

16. Source: ANA
4/6/2011 Slide 23 © 2011 Nokia

17. 4/6/2011 Slide 24 © 2011 Nokia

18. 4/6/2011 Slide 25 © 2011 Nokia

19. 4/6/2011 Slide 26 © 2011 Nokia

22. Source: Razorfish - Consumer Experience Report, 2008
4/6/2011 32 © 2011 Nokia Seap_Digital_Strategy.pptx / CS

24. nokia.mobi
youtube.com/nokia
.com
facebook.com/nokia
nokia.com
4/6/2011 Slide 36 © 2011 Nokia

25. Source: http://www.facebook.com/nokiafuturetalent
4/6/2011 Slide 37 © 2011 Nokia

26. Source: http://discussions.nokia-asia.com/
4/6/2011 Slide 38 © 2011 Nokia

27. Source: http://betalabs.nokia.com/
4/6/2011 Slide 39 © 2011 Nokia

28. 4/6/2011 Slide 40 © 2011 Nokia

29. Source: http://www.nokia.co.id/eksismeter
4/6/2011 Slide 42 © 2011 Nokia

30. 4/6/2011 43 © 2011 Nokia Seap_Digital_Strategy.pptx / CS

31. 4/6/2011 Slide 45 © 2011 Nokia

32. Twitter:
@Chriss35
4/6/2011 Slide 46 © 2011 Nokia

33. 4/6/2011 Slide 47 © 2011 Nokia

34. 4/6/2011 Slide 48 © 2011 Nokia