It’s Free!Social Wi-Fi                                     MINKU LEE                             Lee& Company, Inc.       ...
Wi-Fi login withTwitter or Facebook?
Simple and cool.
is a Wi-Fi CONNECTOR USING     SOCIAL NETWORKS &       INTERACTIVE ADS
USER EXPERIENCE < PROVIDER’S CONVENIENCE
’s competitors   USER CONVENIENCE Public Wi-Fi                                SECURITYWi-Fi with Ads                 Paid ...
How it works
What servicedo you want to use?
DEMO
Market Growth    91.8%   Annal growth of public Wi-Fi locations                    Source: Jiwire, Q3 2010 to Q3 2011
Worldwide Wi-Fi Market Share          FREE          22%                 PAID                 78%                        So...
Targets      B2B              B2C   FRANCHISES       SMALL CAFÉS     & EVENTS     INDIVIDUAL USERS   & Wi-Fi ZONE
Business Models             WAFFLE Wi-Fi ZONE  DIRECT     WAFFLE ROUTERS FOR B2B/B2C             EVENT Wi-Fi HOSTING FEE  ...
Direct User Feedback  CHECK-IN POST  USER FEEDBACK
Report    전광수 커피하우스 월간 와플 이용 통계    2011년 08월       날짜      퀴즈를 푼 사용자 체크인을 한 사용자 총 사용자 수                                   ...
Global Ready!
Global Ready!    CURRENT     READY TO SUPPORT
Service Status    LIVE •17 Brands, 42 Venues •2,140 Check-ins              ` •11,014 Quiz users •13,154 Total Users       ...
’s VisionGlobal Wi-Fi Connector
Founders                                Hyungwook Choi, CMO                                10 years at IT Consultant      ...
Team“Experienced meets Challenger”
History 2011   First Meetup        Open Beta w/ 13 Venues 2012   Founded Lee& Company w/ $50K        Working w/ City-wide ...
THANK YOUask@waffle.at                           MINKU LEE                   Lee& Company, Inc.          Co-Founder & Crea...
EXTRAS
Looking for Partners•Network Provider•Advertisement Agency•Media Representative•Investors
vs Others   PUBLIC       CAN’T RECOGNIZE    Wi-Fi       Wi-Fi USERS  PRIVATE       USER CAN’T CONNECT   Wi-Fi        EASIL...
INCREASING  MOBILE USERS RAPID GROWTH OF  DATA TRAFFIC ARE INCREASINGPUBLIC Wi-Fi DEMAND
Global Mobile Traffic     790PB/mo      395PB/mo                 2009   2010   2011   2012   2013                         ...
Mobile Broadband Subscriptions                    4B                    3B    SUBSCRIPTIONS                    2B         ...
Public Wi-Fi    USERS      EASILY USE               INTERNET CONNECTION   NETWORK     REDUCE 3G OVERLOAD   PROVIDERS   NET...
Introduction to Waffle at Launch Conference 2012 (In English)
Introduction to Waffle at Launch Conference 2012 (In English)
Introduction to Waffle at Launch Conference 2012 (In English)
Introduction to Waffle at Launch Conference 2012 (In English)
Introduction to Waffle at Launch Conference 2012 (In English)
Introduction to Waffle at Launch Conference 2012 (In English)
Introduction to Waffle at Launch Conference 2012 (In English)
Introduction to Waffle at Launch Conference 2012 (In English)
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Introduction to Waffle at Launch Conference 2012 (In English)

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Introduction to Waffle at Launch Conference 2012 (In English)

  1. 1. It’s Free!Social Wi-Fi MINKU LEE Lee& Company, Inc. Co-Founder & Creative Director
  2. 2. Wi-Fi login withTwitter or Facebook?
  3. 3. Simple and cool.
  4. 4. is a Wi-Fi CONNECTOR USING SOCIAL NETWORKS & INTERACTIVE ADS
  5. 5. USER EXPERIENCE < PROVIDER’S CONVENIENCE
  6. 6. ’s competitors USER CONVENIENCE Public Wi-Fi SECURITYWi-Fi with Ads Paid Wi-Fi Private Wi-Fi
  7. 7. How it works
  8. 8. What servicedo you want to use?
  9. 9. DEMO
  10. 10. Market Growth 91.8% Annal growth of public Wi-Fi locations Source: Jiwire, Q3 2010 to Q3 2011
  11. 11. Worldwide Wi-Fi Market Share FREE 22% PAID 78% Source: Jiwire, Q3 2011
  12. 12. Targets B2B B2C FRANCHISES SMALL CAFÉS & EVENTS INDIVIDUAL USERS & Wi-Fi ZONE
  13. 13. Business Models WAFFLE Wi-Fi ZONE DIRECT WAFFLE ROUTERS FOR B2B/B2C EVENT Wi-Fi HOSTING FEE INTERACTIVE ADs INDIRECT SURVEY VENUE PROMOTING...
  14. 14. Direct User Feedback CHECK-IN POST USER FEEDBACK
  15. 15. Report 전광수 커피하우스 월간 와플 이용 통계 2011년 08월 날짜 퀴즈를 푼 사용자 체크인을 한 사용자 총 사용자 수 퀴즈를 푼 사용자 수 2011.08.01 28 7 35 300 2011.08.02 29 6 35 2011.08.03 25 4 29 225 2011.08.04 66 11 77 150 2011.08.05 54 13 67 2011.08.06 96 3 99 75 2011.08.07 113 10 123 2011.08.08 77 4 81 0 2011.08.09 75 3 78 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31 2011.08.10 72 16 88 2011.08.11 55 7 62 2011.08.12 79 8 87 체크인을 한 사용자 수 2011.08.13 99 6 105 40 2011.08.14 93 9 102 2011.08.15 112 5 117 30 2011.08.16 75 5 80 20 2011.08.17 66 9 75 2011.08.18 83 7 90 10 2011.08.19 84 7 91 2011.08.20 113 12 125 0 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31 2011.08.21 234 36 270 2011.08.22 185 21 206 2011.08.23 82 5 87 총 사용자 수 2011.08.24 88 13 101 300 2011.08.25 87 12 99 2011.08.26 103 16 119 225 2011.08.27 116 20 136 2011.08.28 110 16 126 150 2011.08.29 78 10 88 2011.08.30 75 90 10 100 2011.08.31 84 10 94 0 합계 2751 321 3072 2011.08.01 2011.08.04 2011.08.07 2011.08.10 2011.08.13 2011.08.16 2011.08.19 2011.08.22 2011.08.25 2011.08.28 2011.08.31
  16. 16. Global Ready!
  17. 17. Global Ready! CURRENT READY TO SUPPORT
  18. 18. Service Status LIVE •17 Brands, 42 Venues •2,140 Check-ins ` •11,014 Quiz users •13,154 Total Users Source: Waffle, right now
  19. 19. ’s VisionGlobal Wi-Fi Connector
  20. 20. Founders Hyungwook Choi, CMO 10 years at IT Consultant Kwangmin Lee, CEO Minku Lee, CTO23 years with Gov. IT Project High School Student, Web Evangelist
  21. 21. Team“Experienced meets Challenger”
  22. 22. History 2011 First Meetup Open Beta w/ 13 Venues 2012 Founded Lee& Company w/ $50K Working w/ City-wide Wi-Fi 400 Venues (in Korea, estimated)
  23. 23. THANK YOUask@waffle.at MINKU LEE Lee& Company, Inc. Co-Founder & Creative Director
  24. 24. EXTRAS
  25. 25. Looking for Partners•Network Provider•Advertisement Agency•Media Representative•Investors
  26. 26. vs Others PUBLIC CAN’T RECOGNIZE Wi-Fi Wi-Fi USERS PRIVATE USER CAN’T CONNECT Wi-Fi EASILYAD-SUPPORTED CAN’T PROFILE Wi-Fi USER INFO
  27. 27. INCREASING MOBILE USERS RAPID GROWTH OF DATA TRAFFIC ARE INCREASINGPUBLIC Wi-Fi DEMAND
  28. 28. Global Mobile Traffic 790PB/mo 395PB/mo 2009 2010 2011 2012 2013 2014 Source : Cisco VNI
  29. 29. Mobile Broadband Subscriptions 4B 3B SUBSCRIPTIONS 2B 1B 2008 2009 2010 2011 2012 2013 2014 2015 Source : Ericcson
  30. 30. Public Wi-Fi USERS EASILY USE INTERNET CONNECTION NETWORK REDUCE 3G OVERLOAD PROVIDERS NETWORK STABILIZE ETC. MAKE VARIOUS POSSIBILITIES

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