Lessons in guerrilla marketing - Week-long series - Dallas Marketing & PR
1. Lessons in guerrilla marketing - Week-long series - Dallas
Marketing & PR
Guerrilla marketing has the potential to be a highly impactful and cost effective form of marketing
for large and small businesses alike. Wikipedia defines it as an unconventional system of promotions
that relies on time, energy and imagination rather than a big marketing budget.
Jay Conrad Levinson, the self-
proclaimed father of guerilla marketing,
has authored a variety of guerrilla
marketing books that help marketers
learn how to use this type of promotion
to get maximum benefit from their
spend.
What does this mean for Dallas
marketing professionals and others
http://blog.hubspot.com/marketing/ema
il-marketing-examples-list around my review here the world? It means that a lot of times, the best
idea for promoting a new brand, product, or service is not to simply throw money at it. We are a
nation that has become bombarded with advertisements at every turn. The fluff of salesman talk is
not something that swoons this generation of buyers.
Marketing professionals must find new ways to encourage their target audience to participate in
conversations about their products and many companies have found great success in doing so. For
that reason, today will launch a week-long series of lessons learned in guerrilla marketing and tips
on how businesses can make it work.
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the page.