Rotary International Public Image Grants - a power point program presentation

1. UPDATE FOR PUBLIC IMAGE
GRANTS 2013-14

2. We’re changing our name:
PUBLIC IMAGE GRANTS

3. Why?
 Better reflects a switch from awareness to
understanding
 Focus more attention on advertising
placement

4. UNDERSTAND YOUR GOAL
 Increase understanding & awareness
 Build understanding of Rotary’s role in
eradicating polio
 Increase membership
 Increase women members
 Increase Young Generations members
 Increase donations
 Increase pride among Rotary members

5. WHAT WE DO
 Grants for one, two or three years
 Up to US$15,000
 Single district
 Multi-district
 Single AND Multi-district (Maximum total
request US$15,000)

6. WHAT’S NEW FOR 2013-14
 PRIORITY EXPRESS GRANTS
 Pre-selected ads in one of three packages
 Polio
 Membership
 Peace
 Three grant levels
 US$15,000
 US$10,000
 US$7,500

7. Tell me more….
 Deadline: 4 March 2013
 NO LATE APPLICATIONS ACCEPTED
 FIRST COME, FIRST SERVE UNTIL
ALLOCATED FUNDS ARE EXPENDED
 You pick the media
 You pick the dates
 You localize to your region

8. TARGET MEDIA TO YOUR
AUDIENCE
 Who are you trying to reach?
 Young Professionals?
 Women?
 Business Professionals between 30-55
 What do they read?
 What do they listen to?
 Where do they go?

9. CHOOSE THE BEST MEDIA FOR
YOUR REGION (Pick one or more)
 Radio placements
 TV placements
 Newspaper/print media
 Out of home (Billboards, transit, etc.)
 Internet

10. Choose your media kit
Kits available for Polio, Membership, Peace at xxxxxxx

11. CHOOSE THE BEST TIME
 World Polio Day – 24 October
 Rotary Awareness month – January
 Rotary’s Birthday – 23 February
 Earth Day – 22 April
 World Water Week
4-8 November 2013
 Club anniversary, district anniversary,
major project initiatives, fundraisers
 Best date for your region

12. CHOOSE YOUR $$ REQUEST
REQUEST MATCH
 US$15,000 US$5,000
 US$10,000 US$3,333
 US$ 7,500 US$2,500
 Solicit in-kind (free) media placements to
stretch grant $$s
 This is still a reimbursement program

13. MULTIPLY YOUR IMPACT
 Share the dates of your program with your
clubs
 Encourage them to advertise locally at the
same time
 Encourage them to execute projects at that
time and invite the media to attend
 Send letters to the editor about local projects
during ad campaign
 Keep records of inquiries and/or web interest
(use Google Analytics)

14. FIRST IN, FIRST APPROVED
 Must meet all criteria
 No late applications
 Incomplete applications will not receive
priority status
 Approved in order of receipt until funds
depleted.
 All Priority Grant approvals by
mid-April 2013

15. QUESTIONS?
PRGRANTS@ROTARY.ORG