Time to hit the bed? Well, you might be really gung ho about dwelling into your beds comfortably by choosing the best pillows, amazing Egyptian cotton sheet sets and other bedding articles, but do you know what it takes for the companies to market these products to you? A lot of efforts and sweat. Read More....

1. How To Market Your Bedding Articles To Global Customers?
Bedding companies are proliferating at a rapid pace. There are many amazing companies
providing a host of products, but the success lies in how well these products are being
marketed to the global customers.
Time to hit the bed? Well, you might be really gung ho about dwelling into your beds
comfortably by choosing the best pillows, amazing Egyptian cotton sheet sets and other
bedding articles, but do you know what it takes for the companies to market these products to
you? A lot of efforts and sweat.
If you are a bedding supplier, marketing bedding articles rightly to the customers makes sense.
So, how to ensure you market your bed stuff to your global customers?

2. 1.Outdoor Brand Visibility
Have a top of the mind recall among your customers. Outdoor brand visibility will help
in boosting your brand presence to the customers. Have regional ad agencies who could
help manage your campaigns of best in class duvet cover sets. Run a community
outreach program to blend outdoor CSR with your marketing efforts. Along with these,
you can also run other transit advertisement programs in certain cities to amplify the
reach and frequency. You can also ensure brand visibility through hoardings, canopies
and gureilla marketing.

3. 2.Events and Tradeshows
Events and tradeshows are a good source of generating qualified leads for your bedding
business. You can participate in the industry events and tradeshows, exchange
information with your buyers, showcase your bedding products to them and do so much
more. With events and exhibitions you can also ensure that you exchange brochures
and other marketing documents with your customers to ensure that they can at leisure
think about the products, compare the FABs and decide upon the best match for them.

4. 3.Digital Marketing
One more thing that the bedding suppliers can do is promote the bed stuff online using
a host of internet marketing techniques like SEO, SMO, PPC etc. leading to enhanced
sales and optimum online brand recognition among global customers. As a company you
can invest in SEO company who can help you rank better when customers search for
your company and products like best Egyptian cotton sheet sets, pillows, cases etc. You
can also undergo series of promotions on your facebook page, linkedin page, twitter and
instagram to boost the sales. Some of the retailers are also adapting to PPC and online
banner advertisement and kick start the promotions and reach out to a wide-range of
audience without actually investing a lot of amount in the advertisement in print and
radio channels.

5. 4.Celebrity Endorsement
Endorsements are a great deal of help, especially if your target audience is really
attracted towards such celebrities. You can sign celebrities if budget is no big problem.
Although this might increase the cost t huge extent, it may have long term emotional
benefits and jump in the sales. Make sure the celebrity you choose to partner with is
matching up to your brand personality and enabling you to send out the message as per
your desires.

6. 5.Email Marketing
Email marketing is one of the growing cost-effective marketing channels that you as
bedding supplier can use. You can sell your duvet cover sets using email marketing.
Send out promotional emails to your email list. You need to follow certain email
marketing best practices like maintaning the list hygeiene, following the spam and ESP
rules, taking care of the subject lines and email body, showcasing urgency etc. You can
also add dynamic content and add counters so to ensure that your customers or
prospects turnaround quickly. You need to ensure that the list has explicitly given you
the permission to send out emails. You can also resort to email marketing service
providers who run your campaigns and help you to even automate the same easily.
These are just the handful of tips to market your bedding articles. If you want to market
your products and services effectively, following these tips you will be able to boost
your sales and also promote your brand to prospects globally who are unaware about
the kind of products you sell. Apart from the following, also ensure that you provide an
apt customer service, returns and discount policy for new and regular customers. This
will increase credibility and cross selling in turn enhancing the customer life cycle value.