Looking Ahead Seminar 2014

1. FUTURE OF USER GENERATED CONTENT

2. THE FUTURE
OF RETAIL

3. IT’S BEEN SAID
BEFORE…
o In the future, there
will be no ‘online
retail’ – just retail.
o Omnichannel –
Consumers
simultaneously
shopping across all
channels.

4. AMAZON
o Amazon was a
purebred online
retailer, and now it’s
opening stores

5. THE FOUNDATION OF SHOPPING
You need to move back into what’s at the foundation
of shopping: your customer.
o It doesn’t matter how technology evolves, people will
always be the ones doing the buying, and people will
always be the ones whose opinions matter most
ReevooTM – Real reviews, from customers like you.

6. PUTTING THIS
INTO SOME
CONTEXT
o Retail 15 years ago
– How different is
that now?

7. THE FUTURE
OF SHOPPING
o How do you keep
people entertained?

8. FOCUS
If you focus too much on what you can do for each
channel, then putting it all together to try and create a
unified experience, you’re making life much harder.
o Put customer data, in the form of UGC, at the heart of
everything you do, and then adapt it across all channels.
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9. SHOPPING
EXPERIENCE
It’s all about making it
easier and better for
the customer – making
the whole shopping
experience as
frictionless as
payment.

10. ELIMINATING SHOWROOMING

11. THE ISSUE OF
SHOWROOMING
o We don’t talk about
it anymore, but has
the problem really
been fixed or have
we just adapted and
learnt to live with it?

12. UGC AS A WAY
TO ENGAGE
o Why go and repeat the
same process online?
o Facilitate access to
expert and consumer
opinion in-store.
o Consumers’ next step
is to go online, but
what will the online
world look like in the
future?

13. THE ONLINE WORLD IN THE
FUTURE

14. SEO AND
ADVERTISING
o Search won’t be around
in 10 years time. You’ll no
longer search, you’ll find.
o UGC in advertising
o Intuitive product
placement, video walls
combining personal
life/news/purchasing
preferences
o Consumer data and
personalisation

15. HOW TO GET STARTED WITH UGC

16. ReevooTM – Real reviews, from customers like you.
http://vimeo.com/99011155

17. IT’S ALL ABOUT CONTENT- 10 YEARS AGO
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18. IT’S ALL ABOUT CONTENT - TODAY
As consumer trust in traditional advertising
declines, brands are looking to engage with
consumers by associating with the content they
consume everyday.
ReevooTM – Real reviews, from customers like you.
Managing UGC present CMOs with their greatest opportunity and threat.

19. UGC IN STORE
Online VS Offline – Is there really a difference?
o Engagement – more time spent on site translated to more
time spent in store
o Conversion – Reading reviews gives consumers that extra
confidence to buy
o Basket size – Not only consumers are more likely to buy, they
also tend to spend more.
ReevooTM – Real reviews, from customers like you.

20. UGC IN STORE
Online VS Offline – Is there really a difference?
o User experience – Giving consumers all the information
they need about what you’re selling.
o Beyond the webpage – Content should be used beyond
the website, so why would putting a score or a poster
with some reviews next to a product be enough?
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21. ReevooTM – Real reviews, from customers like you.
https://vimeo.com/105328152

22. IT’S ALL
ABOUT TRUST
Reevoo acts as an independent platform
between Brands, Retailers and
Consumers and is fully committed to
trust, authenticity and transparency.
ReevooTM – Real reviews, from customers like you.

23. THE REEVOO NETWORK
Connecting over 200 brands around the world with their customers.
8,000,000 reviews
collected and counting...
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100,000,000 impressions
served per month
1,000,000 members
P2P community

24. Thank you!
We are Reevoo.
ReevooTM – Real reviews, from customers like you.