Strategic approaches to the threats & opportunities facing public service media
1. Public service media in the
age of austerity & complexity
Prof. Charlie Beckett
POLIS, London School of Economics
Hilversum, February 13th, 2013
E: c.h.beckett@lse.ac.uk
T: @charliebeckett
13. Public service media in the
age of austerity & complexity
Prof. Charlie Beckett
POLIS, London School of Economics
Hilversum, February 13th, 2013
E: c.h.beckett@lse.ac.uk
T: @charliebeckett
Editor's Notes
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.