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  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.
  •  I want to start by saying that yes, everybody and every Company is now a media company. We all create and consume media.Media is now environmental.I am going to argue that to understand this new context for organisations we need to understand the ethics of the social, political and editorial make up of communications in this environment.It doesn’t matter if you are retail or B2B – everyone is now part of the network.You can continue to think tactically about communications, but for serious planning, you also need to think strategically.

Transcript

  • 1. Public service media in theage of austerity & complexityProf. Charlie BeckettPOLIS, London School of EconomicsHilversum, February 13th, 2013E: c.h.beckett@lse.ac.ukT: @charliebeckett
  • 2. ThreatsThe Internet
  • 3. ThreatsThe InternetThe economy
  • 4. ThreatsThe InternetThe economyAuthority
  • 5. ThreatsThe InternetThe economyAuthorityDistintermediation
  • 6. OpportunitiesGrowth in new PSM
  • 7. OpportunitiesGrowth in new PSMGrowth in demand
  • 8. OpportunitiesGrowth in new PSMGrowth in demandConnecting to the public
  • 9. OpportunitiesGrowth in new PSMGrowth in demandConnecting to the publicOpen production
  • 10. OpportunitiesGrowth in new PSMGrowth in demandConnecting to the publicOpen productionNew public roles
  • 11. StrategiesDefine public valueDeliver public goods as a serviceBe part of a network not a fortress
  • 12. Public service media in theage of austerity & complexityProf. Charlie BeckettPOLIS, London School of EconomicsHilversum, February 13th, 2013E: c.h.beckett@lse.ac.ukT: @charliebeckett