Site traffic behavior across all key landing pages was evaluated weekly with weekilypresentations of the topline to the marketing and UX teams.

1. II.1
BROOKS BROTHERS
Site Performance
Week Ending 2/23
Charles de Gruchy

2. Week at a Glance

3. Weekly Metrics YoY
Metric TY LY % Change
Web ONLY Demand $1,858,195 $1,545,914 20%
Visits 504,150 437,788 15%
Demand/Visit $3.69 $3.53 4%
Call Volume Coming soon!
EDV = $1,090,510, Discount = $285,758, Full Price = $249,664

4. Marketing High Level
Metric Demand
% Total
Demand
Visits % Total Visits Demand/Visit
Full Price
Demand
Email $347,892 20% 109,430 21.7% $3.18 $27,681
Paid Search $233,809 13% 62,755 12.5% $3.72 $48,235
SEO $379,014 22% 111,048 22% $3.41 $67,501
Affiliate $191,428 11% 23,041 4.6% $8.31 $21,285
Direct Load $511,919 29% 169,165 33.6% $3.03 $76,879
Source: Adobe, SiteCatalyst

5. Homepage (HP)
HP Area Instances Demand Demand/In
stance
Main Hero
(Men)
17,988 $170,501 $9.48
Main Hero
(Women)
4,499 $42,625 $9.47
Sub Ad Area
Sport Shirts 783 $1,475 $1.88
Shirts and
Blouses
593 $3,364 $5.67
Kids
Collection
402 $1,343 $3.34
Source: Adobe, SiteCatalyst

6. Men’s Landing Page (MLP)
MLP Area Instances Demand Demand/In
stance
Main Hero 1,904 $22,495 $11.80
Sport Shirts 632 $2,258 $4.04
Sport Coats 849 $6,526 $7.70
Outerwear 478 $3,377 $7.07
Dress Shirts 1,301 $10,786 $8.29
Accessories 411 $2,280 $5.54
New
Arrivals
423 $1,980 $4.70
Source: Adobe, SiteCatalyst

7. Women’s Landing Page (WLP)
WLP Area Instances Demand Demand/I
nstance
Main Hero 841 $6,499 $7.73
Shirts and
Blouses
482 $2,962 $6.51
Blazers 240 $742 $3.09
Outerwear 192 $2,916 $15.19
Handbags 231 $872 $3.77
Dresses 601 $1,424 $2.37
New
Arrivals
325 $554 $1.70
Source: Adobe, SiteCatalyst

8. How Men’s Products are Purchased
Where Product Was Purchased From Visits Demand Demand/Visit
men > apparel > dress shirts 16,011 $230,355 $14
recommended items 18,930 $108,665 $6
sale > men's sale > apparel > dress shirts 19,504 $68,802 $4
men > apparel > casual pants 5,842 $63,443 $11
sale > men's sale 23,673 $47,496 $2
sale > women's sale 11,299 $37,994 $3
sale > men's sale > apparel > suits 4,089 $37,056 $9
men > apparel > suits 8,515 $34,395 $4
men > apparel > dress trousers 3,268 $30,600 $9
men > apparel > sweaters 5,199 $27,124 $5
men > apparel > underwear & socks 2,176 $26,117 $12
men > apparel > sport shirts 5,699 $22,693 $4
men > shoes & accessories > shoes 6,905 $22,659 $3
men > apparel > ties 6,020 $22,594 $4
sale > women's sale > apparel > sweaters 2,480 $17,731 $7
sale > men's sale > apparel > sport shirts 4,884 $16,500 $3
men > apparel > polos 4,000 $16,343 $4
men > apparel > sport coats & vests 6,777 $16,062 $2
men > apparel > outerwear 8,209 $15,408 $2
sale > men's sale > apparel > outerwear 4,955 $14,226 $3
Source: Adobe, SiteCatalyst

9. How Women’s Products are Purchased
Where Product Was Purchased From Visits Demand Demand/Visit
sale > women's sale 11,299 $37,994 $3
sale > women's sale > apparel > sweaters 2,480 $17,731 $7
sale > women's sale > shoes & accessories > shoes 2,715 $14,032 $5
sale > women's sale > apparel > non-iron dress shirts 2,495 $10,063 $4
sale > women's sale > apparel > shirts & blouses 1,965 $9,424 $5
sale > women's sale > shoes & accessories > handbags & wallets 1,640 $8,440 $5
women > apparel > non-iron dress shirts 1,702 $7,896 $5
sale > women's sale > apparel > dresses 2,084 $6,131 $3
sale > women's sale > apparel > jackets & blazers 1,210 $5,459 $5
sale > women's sale > apparel > pants & shorts 1,241 $5,334 $4
women > apparel > shirts & blouses 2,434 $5,186 $2
women > apparel > petites 677 $4,807 $7
sale > women's sale > apparel > skirts 1,066 $4,450 $4
sale > women's sale > apparel > petites 1,010 $4,266 $4
women > apparel > dresses 3,214 $4,220 $1
women > shoes & accessories > shoes 1,343 $4,138 $3
sale > women's sale > shoes & accessories > jewelry 984 $3,751 $4
women > apparel > jackets & blazers 1,718 $3,038 $2
women > apparel > pants & shorts 1,169 $2,942 $3
women > featured > new arrivals 2,208 $2,832 $1
Source: Adobe, SiteCatalyst

10. EMAIL

11. Ends Tomorrow – Up to 60% off Clearance +
Complimentary Shipping
Sunday, 2/17/13
Metric Value
Sent 833,703
Delivered 832,152
Open Rate 17.5%
CTR 2.6%
Visits 23,842
Demand $101,293
Demand/Visit $4.25
Top Entries
1) Sale (75%)
2) Men (8%)
3) Homepage (3%)
4) Find a Store (3%)
5) Women (2%)
Full Price Demand $729
Source: Adobe, SiteCatalyst

12. Ends Tomorrow – Up to 60% off Clearance +
Complimentary Shipping
Sunday, 2/17/13
Sub Department Demand
110-Dress Shirts $23,324
330-Sport Shirts $10,145
610-Separates $7,648
630-Wms Sweaters $7,433
590-Accessories $7,271
210-Suits $6,268
620-Wovens $5,819
350-Casual Trousers $4,859
240-Dress Trousers $3,426
340-Casual Outerwear $3,248
Source: Adobe, SiteCatalyst

13. Ends Today – Up to 60% off Clearance +
Complimentary Shipping
Monday, 2/18/13
Metric Value
Sent 849,056
Delivered 847,545
Open Rate 16.3%
CTR 2.1%
Visits 18,758
Demand $89,987
Demand/Visit $4.80
Top Entries
1) Sale (75%)
2) Men (8%)
3) Homepage (3%)
4) Women (2%)
5) Find a Store (2%)
Full Price Demand $40
Source: Adobe, SiteCatalyst

14. Ends Today – Up to 60% off Clearance +
Complimentary Shipping
Monday, 2/18/13
Sub Department Demand
110-Dress Shirts $23,750
210-Suits $10,870
590-Accessories $7,887
630-Wms Sweaters $6,509
330-Sport Shirts $6,120
240-Dress Trousers $4,335
220-Sport Coats $3,708
420-Shoes $3,309
350-Casual Trousers $3,150
610-Separates $3,042
Source: Adobe, SiteCatalyst

15. Grown in the USA: Discover our Supima Cotton
Collection
Tuesday, 2/19/13
Metric Value
Sent 834,143
Delivered 832,699
Open Rate 14.9%
CTR 1.1%
Visits 8,881
Demand $12,471
Demand/Visit $1.40
Top Entries
1) Men Supima (54%)
2) Men (10%)
3) Women Supima (10%)
4) Sale (7%)
5) Women (5%)
Full Price Demand $1,656
Source: Adobe, SiteCatalyst

16. Grown in the USA: Discover our Supima Cotton
Collection
Tuesday, 2/19/13
Sub Department Demand
110-Dress Shirts $2,749
210-Suits $1,699
330-Sport Shirts $1,556
610-Separates $948
630-Wms Sweaters $690
130-Underwear $686
350-Casual Trousers $674
240-Dress Trousers $527
310-Sweaters $483
340-Casual Outerwear $387
Source: Adobe, SiteCatalyst

17. Spring Outerwear
Wednesday, 2/20/13
Metric Value
Sent 834,100
Delivered 832,711
Open Rate 13%
CTR 1.6%
Visits 12,901
Demand $15,017
Demand/Visit $1.16
Top Entries
1) Men Outerwear (48%)
2) Women Outerwear (13%)
3) Men (7%)
4) Men Vests (7%)
5) Women Blazers (6%)
Full Price Demand $8,728
Source: Adobe, SiteCatalyst

18. Spring Outerwear
Wednesday, 2/20/13
Sub Department Demand
110-Dress Shirts $1,884
610-Separates $1,770
340-Casual Outerwear $1,742
620-Wovens $1,262
320-Knits $903
250-Dress Outerwear $791
210-Suits $659
310-Sweaters $646
350-Casual Trousers $644
420-Shoes $643
Source: Adobe, SiteCatalyst

19. Set Sail for Spring
Thursday, 2/21/13
Metric Value
Sent 833,885
Delivered 832,478
Open Rate 14.9%
CTR .75%
Visits 5,447
Demand $5,809
Demand/Visit $1.07
Top Entries
1) Men (29%)
2) Women (16%)
3) Kids (16%)
4) Boys Nautical (10%)
5) Sale (8%)
Full Price Demand $2,306
Source: Adobe, SiteCatalyst

20. Set Sail for Spring
Thursday, 2/21/13
Sub Department Demand
110-Dress Shirts $1,244
350-Casual Trousers $868
610-Separates $846
590-Accessories $592
750-Girls $438
310-Sweaters $324
140-Socks $182
150-Nightwear $159
640-Wms Knits $154
320-Knits $151
Source: Adobe, SiteCatalyst

21. Our Best Selling Items of the Week
Friday, 2/22/13
Metric Value
Sent 833,707
Delivered 831,650
Open Rate 14.7%
CTR 1.4%
Visits 12,463
Demand $16,499
Demand/Visit $1.32
Top Entries
1) Men Bestsellers (54%)
2) Women Bestsellers (15%)
3) Sale Dress Shirts (15%)
4) Men (5%)
5) Sale (3%)
Full Price Demand $4,444
Source: Adobe, SiteCatalyst

22. Our Best Selling Items of the Week
Friday, 2/22/13
Sub Department Demand
110-Dress Shirts $3,839
240-Dress Trousers $1,771
210-Suits $1,318
350-Casual Trousers $1,288
220-Sport Coats $1,042
620-Wovens $938
330-Sport Shirts $934
630-Wms Sweaters $928
610-Separates $828
910-Blk Fleece Mens $714
Source: Adobe, SiteCatalyst

23. Men’s Dress Shirts up to 50% off + Women’s
Non-Iron Shirts up to 60% off
Saturday, 2/23/13
Metric Value
Sent
Delivered
Open Rate
CTR
Visits 3,165
Demand $11,274
Demand/Visit $3.56
Top Entries
1) Sale (33%)
2) Men (28%)
3) Sale Dress Shirts (9%)
4) Homepage (7%)
5) Women (6%)
Full Price Demand $1,860
Source: Adobe, SiteCatalyst

24. Men’s Dress Shirts up to 50% off + Women’s
Non-Iron Shirts up to 60% off
Saturday, 2/23/13
Sub Department Demand
110-Dress Shirts $4,910
350-Casual Trousers $862
210-Suits $659
630-Wms Sweaters $628
610-Separates $478
910-Blk Fleece Mens $446
710-Boys $432
620-Wovens $364
650-Wms CasBtms $356
590-Accessories $282
Source: Adobe, SiteCatalyst