Uo digital strategy
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Uo digital strategy

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Uo digital strategy Presentation Transcript

  • 1. DIGITAL CAMPAIGN Urban Outfitter Kang Chan Amrak 12-01-2012
  • 2. OBJECTIVES10% increase in online shopping. Top of mine online brand awareness15% conversion rate of leads to wins customers. Reinforce UO a part of their identities.
  • 3. Single, affluent 18-30 years old men and women who live in the cities with funky, unique sense of style. Tech savvy, independent, creative. In search of self identities.TARGET AUDIENCE
  • 4. Urban Outfitter Cult serves as theme of this campaign, expressed throughinteractive short film that treats Urban Outfitter as a lifestyle cult and its consumersas the cult members. BIG IDEA
  • 5. Interactive online film features lifestyle of a UO “cult member” andher emotional engagement and relationship with the brand andother members implementation
  • 6. IMPLEMENTATIONThe film will create a buzz through social media platforms:Facebook, Twitter, Pinterest & Instagram which promote customers’interaction.
  • 7. IMPLEMENTATIONSearch engine marketing includes paid search advertising and SEO & Blogs
  • 8. IMPLEMENTATIONMobile advertising with promotion coupon to encourage engagement wit the film and stimulate purchase.
  • 9. Return on Investment (ROI) Engagement Score Social Interactions Traffic Sources Cost Per Lead Conversion Metrics SEO Keyword RankingPERFORMANCE INDICATORS
  • 10. BUDGETING3 Month X 30 day X 5 hour X 250$ an hour = $112,500
  • 11. SUMMARY• The connection and brand resonance is once again reinforced In this campaign. It will be brought to the consumers attention through a number of digital platforms. The film will be used for branding consolidation and relationship building purposes.
  • 12. THANK YOU