2. URBAN.AG
Rooftop farming in the heart of urban
centers.
Sustainable, efficient design keeps costs
incredibly low, and yields incredibly high.
3. SNAPSHOT
Founders
Chad Etsell - Business Development
Kelly Monaghan - Sustainable Agriculture
Based in Seattle, founded in 2010
Farm outside Olympia, WA
Advisors
Terry Vincent - Founder, Waterworks
Hydroponics
Tom Frye - Partner, Baylis Architects
Dave Goebel - CEO, Methuselah Foundation
Partners
Cedar Grove Compost
Waterworks Hydroponics
4. 10,000 SQFT URBAN FARM
$
400,000 Initial cost 85 tons CO2 mitigated
100,000 lbs Annual yield 93% Space reduction
$
400,000 Annual revenue 89% Water conservation
5-10 Local jobs created 110 lbs Pesticides mitigated
6. MARKET
Pilot Pipeline Beyond
Olympia Farm
Strip Mall
7. MILESTONES
Pilot: Olympia farm and greenhouse, online store
MVP: First working rooftop partner
Scale: Profitable online store, new rooftop customers
Regardless of scale (small, medium, or large):
Construction in weeks
Fast harvest that never ends
11. CONCEPT
COMPOST
Utilizing waste from the
farm and the building
below, and feeding it to
worms to produce
high quality, natural and
organic nutrients with
little to no energy.
Image: Sustainable greenhouse farms in urban centers pilot strategies for use in space. Eventually to grow food and supplies on Mars.\n
Image: Kelly getting started on the farm\n
Image: Eagle St. Farm, Brooklyn\n\nThese numbers scale accordingly both up and down based on size of Greenhouse (can go as small as 1,000, to higher than 40,000 sqft)\n
None of this gear is proprietary, rather the execution combines scalability and sustainability\n1. The Greenhouse\n2. Lightweight hydroponic growing\n3. Rainwater harvesting\n4. Composting nutrients\n5. Natural heating and cooling\n6. Renewable energy\n
Pilot: our farm is up and running. Soon opening retail space with a greenhouse on the roof.\nPipeline: Local grocery chains in discussions. A tangible proof of concept would be nice.\nBeyond: Further investment, scaling, and R&D.\n
Continuous harvest to maximize profitability.\n\nSmall: <$100k - strip mall grocery\nMedium: $200k - urban grocery store\nLarge: $500k - local grocery chain\n
In 10 years space travel will be much more accessible, and Mars will not be impossible. For any long-term human action off this planet, we need sustainable sources of food and supplies. \n
Very efficient systems, utilize less then 10% the water and space of traditional methods.\nHydroponics- nutrient solution runs through tubing to roots\nAeroponics- roots grow in nutrient vapor\nAquaculture- nutrient rich water cycles between crops and fish tanks, constantly fertilized\nDrip irrigation- traditional soil-based medium, with highly-controlled nutrient/water supply\n
Uses so little water that it can rely on rain harvesting from greenhouse and roof of building. Reduce/eliminate storm runoff\n
Recycle waste from building and surrounding community into nutrients for crops. Rabbits and Earthworms super charge the system without using excess energy\n
Evaporative cooling, and energy efficient design keep climate regulated\n
We&#x2019;re already up on the roof, lets put some PV arrays and wind turbines up there for when we do need power.\n
Non issue, Seattle loves urban agriculture.\n
Work with engineers and contractors to avoid structural problems, build near load bearing sections of the building (in this case, conveniently right above the produce section)\n
Seattle has a huge local gardening/farming population.\nP-Patches, organic local farms, immigrant population\n
Automation and Analytics keep yields maxed out.\n\n(Screenshot via Growtronix)\n
The three key people in our life\nPartners: Give us a rooftop, customer base, and reputation. Gets revenue share, green/local credibility.\nFarmers: Give us skilled labor, and detailed knowledge. Gets steady income, direct relationship with consumers, community.\nShoppers: Give us their money, attention, and referrals. Gets healthy, delicious food in their community.\n
