August Home Publishing publishes magazines for home enthusiasts and needed a way to better manage customer relationships and ensure brand loyalty. They utilized CDS Global's transactional email solution to send personalized emails to subscribers about their orders within hours. This secured up to 300% more customer interactions and allowed August Home Publishing to provide relevant order information, upsell other products, and reduce renewal costs. The solution helped increase positive interactions with the brand.

1. CDS GLOBAL SOLUTIONS
www.cds-global.com PAGE
01
case study
Media
August Home Publishing
With
transactional
emails, we were
able to secure
up to 300%
more customer
interactions.
August Home Publishing, a large publisher founded in 1979, publishes five national, bimonthly
publications for over 1 million home enthusiast subscribers. Their mission is to “publish guidance
and inspiration in four core areas: woodworking, gardening, cooking and home improvement.”
They also operate a wholesale division, a mail-order business, their own Woodsmith Store, and
produce Woodsmith Shop, America’s newest woodworking TV show.
CHALLENGES
Known for a strong sense of community within its business, with its
customers being seen as part of a family, August Home Publishing
needed a way to build and sustain key relationships with its customers.
For August Home, customer loyalty is key and leveraging brand
recognition is paramount. The company relies almost entirely on
revenue from subscriptions rather than advertising. Therefore, they
needed an efficient way to effectively interact with their subscribers,
ensuring brand loyalty.
SOLUTIONS
To better manage their customer relationships, August Home Publishing
utilizes CDS Global’s transactional email solution, which sends emails
to subscribers once their order has been applied to CDS Global’s
fulfillment system. With this solution, the publisher can not only send
emails to subscribers to notify them of their orders, they can also
provide subscribers with account numbers, start issues, expire dates and
much more within their email correspondence. Customers with paid
orders can sign up for weekly e-tips, and those with unpaid orders are
welcomed into the August Home family, giving them a prompt and
positive initial interaction with the publisher.
RESULTS
• With CDS Global’s transactional email offering, emails sent to
August Home subscribers are more personalized than before and
provide relevant information – including links to August Home’s
customer care website, saving unnecessary calls to customer service.
AUGUST HOME
PUBLISHING
2200 Grand Avenue
Des Moines, IA 50312www.augusthome.com
August Home Publishing
Paige Rogers
Senior Circulation Manager
August Home Publishing
†† CUSTOMER SERVICE
†† MARKETING SOLUTIONS
†† SUBSCRIPTION FULFILLMENT
CDS GLOBAL SOLUTIONS

2. case study
www.cds-global.com PAGE
02
Media
August Home Publishing
REVISED: 11/12/13
RESULTS CONTINUED
• CDS Global’s solution automatically selects and
sends messages multiple times daily, so customers
receive their emails within six hours after
transactions are applied to the fulfillment system.
• By expediting communication with customers
through an electronic channel, August Home
Publishing can easily up-sell their other products
and reduce the costs of their future renewal efforts.
“With transactional emails, we were able to secure up
to 300 percent more customer interactions,” says Paige
Rogers, senior circulation manager for
August Home Publishing.
• Subscribers with unpaid orders now have the
opportunity to pay online. And because this
offering is not limited to orders received via the
Web, August Home is able to send subscription data
to customers who have placed their orders through
the phone, the Web and traditional mail.
• By using CDS Global’s transactional email solution,
August Home Publishing provides their customers
with true order confirmations that are relevant,
timely and welcomed by the subscriber.
• Emails are deployed within hours of an order being
placed, and because more subscribers receive the
confirmations, August Home Publishing is able
to reach more customers and increase positive
interactions with their brand.