Subscription-based services are, no doubt, a defining feature of the digital era. For the magazine industry, the subscription revenue model is nothing new.
Even so, digital subscriptions bear little resemblance to its print predecessor. The effects were far-reaching. To survive, magazines needed to rethink everything about media consumption. Recent years dedicated to experimentation and collaboration are paying off, as magazines reach breakthrough stages in digital maturity.
CDS Global's Beth Roy and Folio:'s Tony Silber take a look at four industry leaders whose commitment to innovation helped pave the way for media's digital subscription success. Roy and Silber present valuable insights from ESPN, Hearst Magazines, Meredith and August Home.
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Beth Roy, CCO, CDS Global - @BethAnnRoy
Tony Silber, VP of Content, Folio: - @TonySilber
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