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Social Media, Medicine and Health Literacy: Chronic Disease Prevention
 

Social Media, Medicine and Health Literacy: Chronic Disease Prevention

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A presentation made to the International Roundtable on Health Literacy and Chronic Disease Management held in Vancouver, BC from May 1-4th and sponsored by the Peter Wall Centre for Advanced Studies.

A presentation made to the International Roundtable on Health Literacy and Chronic Disease Management held in Vancouver, BC from May 1-4th and sponsored by the Peter Wall Centre for Advanced Studies.

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Social Media, Medicine and Health Literacy: Chronic Disease Prevention Social Media, Medicine and Health Literacy: Chronic Disease Prevention Presentation Transcript

  • Social Media for Social Learning onHealth and Medicine:eHealth Literacy and Navigatingthe Web for WellbeingCameron D. Norman PhDPrincipal, CENSE Research + DesignAdjunct Professor, Dalla Lana School of Public Health, University of Toronto@cdnorman  PWIAS International Roundtable on Health Literacy: Vancouver, BC May 2013
  • Any electronic, networked information resource thatderives its principal value from user contributions &engagement
  • See: Logan, R.K. (2000). The sixth language: learninga living in the Internet age. Toronto, ON: Stoddart.
  • eHealth literacy is defined as:“the ability to seek, find, understand, andAppraise health information fromelectronic sources and apply theknowledge gained to addressingor solving a health problem.”-- Norman, CD & Skinner, HA (2006). Journal of Medical InternetResearch 8 (2)
  • HealthLiteracyInformationLiteracyTraditionalLiteracyScienceLiteracyComputerLiteracyMediaLiteracyeHealthLiteracyNorman & Skinner (2006a). JMIR, 8 (2) e9
  • HealthLiteracyComputerLiteracyTraditionalLiteracyScienceLiteracyInformationLiteracyMediaLiteracyeHealthLiteracy  Traditional (Basic) Literacy& Numeracy  Media Literacy  Information Literacy
  • HealthLiteracyComputerLiteracyTraditionalLiteracyScienceLiteracyInformationLiteracyMediaLiteracyeHealthLiteracy  Computer Literacy  Science Literacy  Health Literacy
  • NARRATIVE /COLLABORATIVE CARE
  • CreatingConversations•  Give and take•  Engagement vs.Broadcast•  Sharing (but notalways equal)•  Different cadence andpace of informationflow•  Process and outcomesare developmental,evolving, complex
  • How do we create the literacyconversation?
  • MOBILITY
  • Taking  informa,on  with  you  
  • Mental Models•  Systems thinking– Looking at wholes rather than parts•  Network effects– Connection numbers, types, and clusters– Cliques, contagions, and resistance•  Design thinking– Intentionally shaping interventions– Formulating strategy
  • The whole is greater than the sum of its parts– Systems Thinking maxim
  • ….Understanding these connections canhelp us better leverage the power ofnetworks for health literacy promotion
  • Design Thinking
  • Design: Planning and making things with intention;>>> it is about making intent realWe need to be clear about our intentions and goals
  • Learning  to  Learn  •  Many  systema,c  barriers  – Most  are  social  /  organiza,onal    – Few  are  technological  •  The  myths  /  reali,es  of  the  digital  divide  •  Framing  new  ways  to  think  and  spaces  to  think  in  may  be  the  key  •  Training  in  technical  issues,  not  systemic  ones  
  • Mindfulness in practice
  • Events  PaBerns  Systemic  Structures  
  • Who Lives, Who Dies? Will Social Media Decide?2012 Hart House Hancock Lecturehttp://feeds.tvo.org/tvobigideas (March 1st, 2013)Science-ish Blog: http://www2.macleans.ca/science-ish/Julia Belluz (@juliaoftoronto)
  • Cameron D. Norman PhDPrincipal, CENSE Research + Design@cdnormanhttp://censemaking.comhttp://www.cense.ca