China consolidates TiO2 international trade surplus with the import volume decreasing by 9.1% while the export volume increased by 9.2% in July 2010. Titanium concentrate ore price sees increase primarily owing to the soaring demand and increasing exploitation cost. Kunming Meichongda is to cooperate with AIR to exploit China’s booming ilmenite market. Jinzhou Titanium is to operate two chloride TiO2 production lines simultaneously, with the total production capacity of 30,000t/a, to capture larger market share. Dongfang Titanium, a new entrant of TiO2 production in 2009 and has been one of top 10 exporters in 2010, expresses that China’s TiO2 industry brings benefit to consumers worldwide. Anatase TiO2 price increases remarkably in September. AkzoNobel acquires Prime to enlarge its vehicle refinishing business in China, which will help it to realize its target of doubling its revenue in China by 2015. Facing the price hikes, Chinese TiO2 consumers’ consumption habits are diverging.