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SMART EVOLUTION           김동준    이노캐털리스트
 대표스마트시대,혁신의
 진화
Smart Evolution                                                                                       in the Age of Smart ...
Smart Evolution                                                                                        in the Age of Smart...
Smart Evolution?Source : adapted from http://www.goldbachinteractive.com/aktuell/kurzbeitraege/next-step-of-evolution     ...
Smart Evolution?• in the viewpoint of Technology, YES, Definitely  Source : adapted from http://funnytogo.com/pictures/evo...
Smart Evolution?!   • Things That Make Us Smart:   •    Defending Human Attributes in the Age Of The MachineSource : www.a...
Smart Evolution• in the viewpoint of INNOVATION, Let’s think of it!                           -7-            Copyrights ⓒ ...
Trend of S-curve evolution   Performance                                    Performance   Parameter                       ...
Types of Innovationaccording to Life Cycle or S-Curve    Revolutionary (Leap) Innovation    Evolutionary (Incremental) Inn...
4 Categories of Innovation• Deconstruction       (해체하다)• Extension            (확장하다)• Inspiration         (자극하다)• Disrupti...
동전의 양면Dynamic   Unstable                     - 11 -   Copyrights ⓒ innoCatalyst All rights res
2개의 동전Dynamic   Unstable                          Static          Stable                     - 12 -   Copyrights ⓒ innoCat...
2개의 동전을 한 손에?Dynamic   Unstable                          Static          Stable                     - 13 -   Copyrights ⓒ ...
혁신의 진화Dynamic           Unstable                                               Static          StableSource : adapted from...
혁신의 진화                  Unstable                                  StaticSource : Business Model Generation                ...
혁신의 진화                    Uncertainty / Patterns / Insights                              Clarity / Focus                  ...
혁신의 진화Source : adapted from Business Model Generation                                                  - 17 -   Copyrights...
혁신의 진화   •    지식 생산 필터 (Knowledge funnel)           -   세상을 바꾼 혁신의 동일한 경로                   미스터리, Mystery                ...
혁신의 진화           3P                    People             Product      Process                    Mystery             Heur...
혁신의 진화     People                      Product                   Process        S         +   V    +        O           + ...
혁신의 진화                                                                 Product                          Process           ...
혁신의 진화                People                                           Product                          Process           ...
혁신의 진화Source : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/                      ...
혁신의 진화     People                      Product                   Process         S        +   V    +           O        + ...
혁신의 진화                People                                            Product                      Process              ...
혁신의 진화   People        Product         ProcessWho to Make?   What to Make    How to Make  Creativity   Effectiveness    Ef...
혁신의 진화   People        Product         ProcessWho to Make?   What to Make    How to Make  Creativity   Effectiveness    Ef...
혁신의 진화         Copyrights ⓒ innoCatalyst All rights res
혁신의 진화         Copyrights ⓒ innoCatalyst All rights res
혁신의 진화Source : adapted from http://www.weare1.us/Bioresonance.html                                                        ...
혁신의 진화Source : adapted from http://www.weare1.us/Bioresonance.html                                                        ...
혁신의 진화Source : adapted from http://www.weare1.us/Bioresonance.html                                                        ...
혁신의 진화Source : adapted from Business Model Generation                                                  - 33 -   Copyrights...
혁신의 진화Source : adapted from Business Model Generation                                                  - 34 -   Copyrights...
혁신의 진화   •    지식 생산 필터 (Knowledge funnel)           -   세상을 바꾼 혁신의 동일한 경로                   미스터리, Mystery                ...
혁신의 진화                                                                Mystery              Heuristic      Algorithm       ...
혁신의 진화                                                  timeSource : adapted from Business Model Generation               ...
혁신의 진화                  Unstable                                  StaticSource : Business Model Generation                ...
Meaning of the Innovation Evolution in the Age of SmartSource : http://wirelesslans.com.au/wifi/mcdonalds-free-wifi/free-w...
2개의 동전을 한 손에?          Work                                               LifeDynamic          Unstable                   ...
Smart Evolution?           Work                                                                    LifeDynamic           U...
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세바시 15분 김동준 이노캐털리스트 대표 - 스마트 시대, 혁신의 진화

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요즘을 다들 스마트 시대라고 합니다. 그런데 스마트 시대가 무엇인지를 이야기하거나 제대로 정의하는 사람을 찾기는 쉽지 않습니다. 그럼에도 불구하고 우리는 시마트 시대에 살고 있는 것은 사실인 것 같습니다. 그래서 문득 융복합 시대인 스마트 시대의 혁신을 혁신의 고전인 3P-People, Product, Process 를 통해서 해석해 보면 어떻게 될까 궁금해졌습니다. 해석의 결과가 무엇이든 언젠가 스마트 시대는 종식되더라도, 혁신은 계속 진화할 것이기 때문입니다.

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Transcript of "세바시 15분 김동준 이노캐털리스트 대표 - 스마트 시대, 혁신의 진화"

  1. 1. SMART EVOLUTION 김동준 이노캐털리스트
  2. 2.  대표스마트시대,혁신의
  3. 3.  진화
  4. 4. Smart Evolution in the Age of Smart ?Source : adapted from http://chelseavose.wordpress.com/2012/01/26/is-evolution-real/ -2- Copyrights ⓒ innoCatalyst All rights res
  5. 5. Smart Evolution in the Age of SmartSource : adapted from http://www.goldbachinteractive.com/aktuell/kurzbeitraege/next-step-of-evolution -3- Copyrights ⓒ innoCatalyst All rights res
  6. 6. Smart Evolution?Source : adapted from http://www.goldbachinteractive.com/aktuell/kurzbeitraege/next-step-of-evolution -4- Copyrights ⓒ innoCatalyst All rights res
  7. 7. Smart Evolution?• in the viewpoint of Technology, YES, Definitely Source : adapted from http://funnytogo.com/pictures/evolution/timeline.htm• in the viewpoint of Human, well, I am not sure Source : http://www.weirdexistence.com/funny-evolution/ -5- Copyrights ⓒ innoCatalyst All rights res
  8. 8. Smart Evolution?! • Things That Make Us Smart: • Defending Human Attributes in the Age Of The MachineSource : www.amazon.com http://www.kyobobook.co.kr -6- Copyrights ⓒ innoCatalyst All rights res
  9. 9. Smart Evolution• in the viewpoint of INNOVATION, Let’s think of it! -7- Copyrights ⓒ innoCatalyst All rights res
  10. 10. Trend of S-curve evolution Performance Performance Parameter Parameter S-curves of io n Systems lut Evolution vo fE do T r en 도입기 성장기 성숙기 쇠퇴기 Time or Life span Time or Life span -8- Copyrights ⓒ innoCatalyst All rights res
  11. 11. Types of Innovationaccording to Life Cycle or S-Curve Revolutionary (Leap) Innovation Evolutionary (Incremental) Innovation 도입기 성장기 성숙기 쇠퇴기 Innovation by Innovation by Innovation by Innovation by Disruption Inspiration Extension Deconstruction New Business New Category New Segment New Product -9- Copyrights ⓒ innoCatalyst All rights res
  12. 12. 4 Categories of Innovation• Deconstruction (해체하다)• Extension (확장하다)• Inspiration (자극하다)• Disruption (파괴하다)• 공통점은? - 10 - Copyrights ⓒ innoCatalyst All rights res
  13. 13. 동전의 양면Dynamic Unstable - 11 - Copyrights ⓒ innoCatalyst All rights res
  14. 14. 2개의 동전Dynamic Unstable Static Stable - 12 - Copyrights ⓒ innoCatalyst All rights res
  15. 15. 2개의 동전을 한 손에?Dynamic Unstable Static Stable - 13 - Copyrights ⓒ innoCatalyst All rights res
  16. 16. 혁신의 진화Dynamic Unstable Static StableSource : adapted from Business Model Generation - 14 - Copyrights ⓒ innoCatalyst All rights res
  17. 17. 혁신의 진화 Unstable StaticSource : Business Model Generation - 15 - Copyrights ⓒ innoCatalyst All rights res
  18. 18. 혁신의 진화 Uncertainty / Patterns / Insights Clarity / Focus Research Concept Prototype DesignSource : http://www.leadershipnow.com/leadingblog/2006/06/problem_solving_with_a_design.html - 16 - Copyrights ⓒ innoCatalyst All rights res
  19. 19. 혁신의 진화Source : adapted from Business Model Generation - 17 - Copyrights ⓒ innoCatalyst All rights res
  20. 20. 혁신의 진화 • 지식 생산 필터 (Knowledge funnel) - 세상을 바꾼 혁신의 동일한 경로  미스터리, Mystery  일하면서 식사 (빠른)  경험 규칙, Heuristic  Drive-thru 레스토랑 (편리한)  알고리즘, Algorithm  빠른, 편리한, 그리고 맛있는  Heuristic : 스스로 발견하게 하는, 학습을 돕는, 관심을 높이는 Mystery Heuristic Algorithm timeSource : adapted from Design of the Business Copyrights ⓒ innoCatalyst All rights res
  21. 21. 혁신의 진화 3P People Product Process Mystery Heuristic Algorithm timeSource : adapted from Design of the Business Copyrights ⓒ innoCatalyst All rights res
  22. 22. 혁신의 진화 People Product Process S + V + O + ad. Right People do Right things Right Who to Make? What to Make How to Make Creativity Effectiveness Efficiency Next세대 RD 3~4세대 RD 1~2세대 RDEmotion Logic Rule System - Motivation - Process - Teamwork - Control Copyrights ⓒ innoCatalyst All rights res
  23. 23. 혁신의 진화 Product Process + O + ad. Right things Right What to Make How to Make Effectiveness Efficiency 3~4세대 RD 1~2세대 RD Rule System - Process - ControlSource : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/ Copyrights ⓒ innoCatalyst All rights res
  24. 24. 혁신의 진화 People Product Process S + V + O + ad. Right People do Right things Right Who to Make? What to Make How to Make Creativity Effectiveness Efficiency Next세대 RD 3~4세대 RD 1~2세대 RD Emotion Logic Rule System - Motivation - Process - Teamwork - ControlSource : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/ Copyrights ⓒ innoCatalyst All rights res
  25. 25. 혁신의 진화Source : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/ Copyrights ⓒ innoCatalyst All rights res
  26. 26. 혁신의 진화 People Product Process S + V + O + ad. Right People do Right things Right Who to Make? What to Make How to Make Creativity Effectiveness Efficiency Next세대 RD 3~4세대 RD 1~2세대 RDEmotion Logic Rule System - Motivation - Process - Teamwork - Control Copyrights ⓒ innoCatalyst All rights res
  27. 27. 혁신의 진화 People Product Process Creativity Control Front End New Product Development Implementation Innovation Management 2.0 Innovation Management 1.0 Who to Make? What to Make How to Make Creativity Effectiveness Efficiency Next세대 RD 3~4세대 RD 1~2세대 RD Emotion Logic Rule System - Motivation - Process - Teamwork - ControlSource : adapted from http://blog.cognistreamer.com/?tag=stagegateprocess Copyrights ⓒ innoCatalyst All rights res
  28. 28. 혁신의 진화 People Product ProcessWho to Make? What to Make How to Make Creativity Effectiveness Efficiency Copyrights ⓒ innoCatalyst All rights res
  29. 29. 혁신의 진화 People Product ProcessWho to Make? What to Make How to Make Creativity Effectiveness Efficiency Copyrights ⓒ innoCatalyst All rights res
  30. 30. 혁신의 진화 Copyrights ⓒ innoCatalyst All rights res
  31. 31. 혁신의 진화 Copyrights ⓒ innoCatalyst All rights res
  32. 32. 혁신의 진화Source : adapted from http://www.weare1.us/Bioresonance.html Copyrights ⓒ innoCatalyst All rights res
  33. 33. 혁신의 진화Source : adapted from http://www.weare1.us/Bioresonance.html Copyrights ⓒ innoCatalyst All rights res
  34. 34. 혁신의 진화Source : adapted from http://www.weare1.us/Bioresonance.html Copyrights ⓒ innoCatalyst All rights res
  35. 35. 혁신의 진화Source : adapted from Business Model Generation - 33 - Copyrights ⓒ innoCatalyst All rights res
  36. 36. 혁신의 진화Source : adapted from Business Model Generation - 34 - Copyrights ⓒ innoCatalyst All rights res
  37. 37. 혁신의 진화 • 지식 생산 필터 (Knowledge funnel) - 세상을 바꾼 혁신의 동일한 경로  미스터리, Mystery  일하면서 식사 (빠른)  경험 규칙, Heuristic  Drive-thru 레스토랑 (편리한)  알고리즘, Algorithm  빠른, 편리한, 그리고 맛있는  Heuristic : 스스로 발견하게 하는, 학습을 돕는, 관심을 높이는 Mystery Heuristic Algorithm ? timeSource : adapted from Design of the Business Copyrights ⓒ innoCatalyst All rights res
  38. 38. 혁신의 진화 Mystery Heuristic Algorithm Mystery Heuristic Algorithm ! timeSource : adapted from Design of the Business Copyrights ⓒ innoCatalyst All rights res
  39. 39. 혁신의 진화 timeSource : adapted from Business Model Generation Copyrights ⓒ innoCatalyst All rights res
  40. 40. 혁신의 진화 Unstable StaticSource : Business Model Generation - 38 - Copyrights ⓒ innoCatalyst All rights res
  41. 41. Meaning of the Innovation Evolution in the Age of SmartSource : http://wirelesslans.com.au/wifi/mcdonalds-free-wifi/free-wifi-preview.html - 39 - Copyrights ⓒ innoCatalyst All rights res
  42. 42. 2개의 동전을 한 손에? Work LifeDynamic Unstable Static Stable - 40 - Copyrights ⓒ innoCatalyst All rights res
  43. 43. Smart Evolution? Work LifeDynamic Unstable Static StableSource : adapted from Business Model Generation - 41 - Copyrights ⓒ innoCatalyst All rights res
  44. 44. Smart Evolution? Work Life Dynamic Stable - 42 - Copyrights ⓒ innoCatalyst All rights res
  45. 45. ThanksKnowing is not enough; we must apply.Willing is not enough; we must do.- Johann Wolfgang von Goethe - 2012. 03. 06 deigned by 김동준 Ph.D InnoCatalyst caterpillar@innoCatalyst.com Copyrights ⓒ innoCatalyst All rights res
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