Open Innovation - The future of crowdfunding, Conference, Berlin 2013-04-17

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Open Innovation and Crowdfunding, Conference, Berlin, Germany:
Reinhard Willfort is Founder and CEO of ISN - Innovation
Service Network. 2008 he started Austria's 1. Crowdsourcing platform www.neurovation.net.
In 2012 with www.1000x1000.at he established the 1. Crowdinvesting platform in Austria. 1000x1000.at is founding member of the European Crowdfunding Network.

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Open Innovation - The future of crowdfunding, Conference, Berlin 2013-04-17

  1. 1. Open Innovation & Crowdfunding Reinhard Willfort, The Future of Crowdfunding, Berlin, 2013-04-17 Leidenschaff t Innovation®
  2. 2. Agenda Innovationmanagement @ ISN Open Innovation – how does it work? From Crowdsourcing to Crowdfunding to ... Crowdfunding – what comes next?© 2013 ISN
  3. 3. Example Woodworker: Product Innovation „Zirbenliebe“ differentiation through innovation – www.Zirbenliebe.at 150y old trunks + 25y experience woodworking + industrial design© 2013 ISN
  4. 4. Dresscode21 - functional Designer-Shirt© 2013 ISN
  5. 5. „That will never work“© 2013 ISN
  6. 6. We need a culture of innovation!
  7. 7. Past: „Industrialcareer logic“ conformity diligence money success myself duty work hard Source: Zukunftsinstitut
  8. 8. Source: Zukunftsinstitut myself Career logic in a „knowledge economy“ freedomsuccess joy self-realization money
  9. 9. Innovation ability: Hierarchy and Network in the same organization Change process Creativity Hierarchy Network Stability Implementation In Anlehnung an P. Kruse, 2010© 2013 ISN
  10. 10. Open Innovation …how does it work?© 2013 ISN
  11. 11. …like this?© 2013 ISN
  12. 12. Smart Innovation Tools for Open InnovationInnovation 1.0 Gatekeeper Individuals Tool Innovation 2.0 Tool Tool Tool Tool Tool© 2013 ISN
  13. 13. Closed Innovation vs. Open Innovation Chesbrough (2003) Closed Innovation Open Innovation Companies commercialize third-party Companies commercialize third-party Companies develop and commercialize innovations in addition to internally innovations in addition to internally Companies develop and commercialize ideas exclusively with internal resources, developed innovations and foster co- developed innovations and foster co- ideas exclusively with internal resources, especialy members of R&D department operation with suppliers, research operation with suppliers, research especialy members of R&D department institutions, customers, etc. institutions, customers, etc. Develop Develop ment mentfunnel of ideas © 2013 ISN
  14. 14. OI & IT: „The Rise of Crowdsourcing“ [Jeff Howe 2006, wired] Crowd Creativity Crowdsourcing Crowdfunding Crowd- investing© 2013 ISN
  15. 15. Crowdcreativity Review and consolidation of  Implementation  Task & CI: ideas by the community itself  Final selection by  of the Idea to Customer, Employee, User (optional) jury Innovation Idea generation with  First Pre‐Selection Awards for the  community "winning idea (s)" © 2013 ISN
  16. 16. Crowdsourcing use-cases© 2013 ISN
  17. 17. Successful Project • AVL List GmbH - GREAT IDEAS • Task: Group-wide idea initiative to fill up the idea pipeline for 4 strategic issues • Brainstorming with an integrated Neurovation.net instance • Potential: 5,250 employees • > 850 employees (> 15% corporate participation) • 52,000 hits in 3 months • Approx. 150 ideas • 80 ideas in community rating with over 2,200 ratings • 20 Final ideas for the jury review • 3 winners (+6 more ideas) • Also: > 300 feedbacks, 350 "Like" & about, • many new internal network connections© 2013 ISN
  18. 18. Successful Project • National Library of Economics (Hamburg & Kiel) • Ideafinding through their own instance (moderation and support) • Task: Expansion of Web (2.0) Services • Potential: 10,000 customers, 300 employees • Goal: development of an innovation community • Objective: Looking for lead users (MA) • Integration of users in the implementation of the ideas • 150 entries • 3 Ideas© 2013 ISN
  19. 19. Successful Project • Austrian Mobile Power • Crowdsourcing via neurovation.net • Task: create a logo for eMobility in Austria • Objective: awareness of the issue • Objective: Develop a Facebook Page • General. valid logo • 150 entries • 125 in Review • Approx. 10,000 Votes • 20 Winners in 1st Round • 1 Logo© 2013 ISN
  20. 20. From Crowdsourcing to Crowdfunding to ...© 2013 ISN
  21. 21. © 2013 ISN
  22. 22. Focus of 1000x1000 Crowdinvesting platform alCapital Need, Risk it c ap o f ed Ne Ri sk 1000x1000 Network Expansion, Idea, Internationalization Concept, Team Proof of Concept, Go to market, Prototyp, Product, Application Marketing 0 - 30k € > 5 Mio. € 0M 12M 24M 36M Zeit© 2013 ISN
  23. 23. „Crowdpower 2.0“ Crowdcreativity Crowdinvesting Start Concept Realization Innovation ? Creatives, Founders, SME Investors, Multiplier© 2013 ISN
  24. 24. Crowdcreativity vs. Crowdfunding? comment € 1000© 2013 ISN
  25. 25. Crowdpower 2.0 1) Crowdcreativity: How to get early feedback from the market? How to find partner for your entrepreneurship team? 2) Crowdinvesting: How to rise money for financing your idea? How to push your idea fast to the market?© 2013 ISN
  26. 26. The new formula for Open Innovation Social Media (Idea x Capital)© 2013 ISN
  27. 27. Crowdfunding – what comes next?© 2013 ISN
  28. 28. Future Trends We will see a lot of „Crowdxxxxx“ „Gamification“ Business Model Innovation …© 2013 ISN
  29. 29. Contact 1000x1000.at Dr. Reinhard Willfort ISN - Innovation Service Network GmbH 8010 Graz, AUSTRIA Hugo-Wolf-Gasse 6a Tel.: +43 316 919229 0 www.innovation.at reinhard.willfort@innovation.at Twitter: @willfort© 2013 ISN 30

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