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!nnovation flow

    the Science of flowing ideas and
          Inventions into Innovation




                       Shan...
8/29/2009Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   2
Hi, I’m Shankar

• Physicist turned Materials Scientist
• Now Principal Scientist at Dow
  R&D, Pune
• Earlier, GE R&D – 8...
The Biggest Challenge !




    Spotting an Innovative Idea early is not easy
Shankar, 27 Aug'09          !nnovation flow ...
Traditional Idea Screening




             effectively kills most early-stage Ideas
Shankar, 27 Aug'09            !nnovat...
An Inclusive Approach :


  INNOVATION




                                                    IDEA




                  ...
The Ideal Situation:




Every Idea becomes an Innovation
 Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   7
How to get from here to there ?




          Grow the Innovative Potential of Ideas
Shankar, 27 Aug'09      !nnovation fl...
The First Step - Think Creatively
        Challenging our view of what’s familiar
              can stretch our Imaginatio...
Innovation

                structured

            directed
  Creative Ideas       ≠   Innovation
  defined

Ideas
How to Grow the Innovative Potential of Ideas ?

Innovative product
that wows the User

                     Strategic IP
...
The six faces of an Innovator
            CROSS-POLLINATOR                            ENTREPRENEUR
              Generate ...
INNOVATION IS

BRINGING AN INSIGHTFUL IDEA

SUCCESSFULLY TO THE MARKET
The Innovator sees many Barriers




Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   14
The Path of Innovation has many Pitfalls




Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   15
!nnovation flow
                                      Flow – The Psychology of Optimal Experience
Challenges              ...
!nnovation flow
           Flow is the mental state of operation

           in which the person is fully immersed
       ...
Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   18
Puzzle # 1 - Tree Vs Forest
!nnovation flow




         Shankar, 27 Aug'09           !nnovation flow at NCL, Pune   19
Puzzle # 2 - Knowledge Vs Imagination
!nnovation flow




         Shankar, 27 Aug'09     !nnovation flow at NCL, Pune   20
Puzzle # 3
!nnovation flow       Present Vs Next-gen Technology




         Shankar, 27 Aug'09     !nnovation flow at NCL...
How to focus     How to
                                                     How to move
   on the     escape from
       ...
Ten Steps to an Innovative Solution

      #1 Focus Phase

            What is the Present State (A) ?

           What is...
Ten Steps to an Innovative Solution
# 2 Escape & Align Phase

    What prevents me from reaching B?

  What are the Contra...
Ten Steps to an Innovative Solution




# 3 Move Phase

     How to relate those Ideas to my Situation ?

     How will th...
Mantra for !nnovation flow




    Focus              Escape                         Move
                         &
     ...
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Innovation Flow Shankar - Framework

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Innovation Flow describes the Science of flowing Ideas & Inventions into Technology Innovations. This is the first part of the talk that I gave to Scientists & Technologists at the National Chemical Laboratory, Pune on 27 August 2009. I explain TRIZ-based Innovative Problem Solving here. Examples are from the domains of Solid State Lighting and Nanotechnology.

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Innovation Flow Shankar - Framework

  1. 1. !nnovation flow the Science of flowing ideas and Inventions into Innovation Shankar MV 27 August, Pune
  2. 2. 8/29/2009Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 2
  3. 3. Hi, I’m Shankar • Physicist turned Materials Scientist • Now Principal Scientist at Dow R&D, Pune • Earlier, GE R&D – 8 Yrs, Materials Innovation • Patented Inventions, New Products • Innovation Facilitator - TRIZ Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 3
  4. 4. The Biggest Challenge ! Spotting an Innovative Idea early is not easy Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 4
  5. 5. Traditional Idea Screening effectively kills most early-stage Ideas Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 5
  6. 6. An Inclusive Approach : INNOVATION IDEA Focus on leveraging Ideas Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 6
  7. 7. The Ideal Situation: Every Idea becomes an Innovation Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 7
  8. 8. How to get from here to there ? Grow the Innovative Potential of Ideas Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 8
  9. 9. The First Step - Think Creatively Challenging our view of what’s familiar can stretch our Imagination Cycle Handlebar Bull’s Head & Seat Picasso (1943) … but to think what nobody has yet thought, about that which everybody sees. Erwin Schrodinger
  10. 10. Innovation structured directed Creative Ideas ≠ Innovation defined Ideas
  11. 11. How to Grow the Innovative Potential of Ideas ? Innovative product that wows the User Strategic IP Portfolio Scale-up Prototype Alignment Manufacturing with Innovation Opportunity The Idea Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 11
  12. 12. The six faces of an Innovator CROSS-POLLINATOR ENTREPRENEUR Generate New Ideas Align the Idea with creatively Business goals STRATEGIST SOOTHSAYER Create strategic Forecast Patent Potfolio technology evolution trends ALCHEMIST MAGICIAN Convert the Reduce cost technology 10X down to that into user magical experience 10X tipping point Innovators Vs Inventors Shankar.M.V 12
  13. 13. INNOVATION IS BRINGING AN INSIGHTFUL IDEA SUCCESSFULLY TO THE MARKET
  14. 14. The Innovator sees many Barriers Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 14
  15. 15. The Path of Innovation has many Pitfalls Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 15
  16. 16. !nnovation flow Flow – The Psychology of Optimal Experience Challenges Mihaly Csikszentmihalyi High Anxiety w One cannot F lo enjoy doing A4 A3 the same thing at the same level for long A1 A2 Boredom Low Skills Low High Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 16
  17. 17. !nnovation flow Flow is the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity. http://en.wikipedia.org/wiki/Flow_(psychology) Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 17
  18. 18. Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 18
  19. 19. Puzzle # 1 - Tree Vs Forest !nnovation flow Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 19
  20. 20. Puzzle # 2 - Knowledge Vs Imagination !nnovation flow Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 20
  21. 21. Puzzle # 3 !nnovation flow Present Vs Next-gen Technology Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 21
  22. 22. How to focus How to How to move on the escape from to the next opportunity ? psychological S-Curve ? inertia ? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 22
  23. 23. Ten Steps to an Innovative Solution #1 Focus Phase What is the Present State (A) ? What is the Ideal Final State (B) ? B A What do we need for the Journey from A to B? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 23
  24. 24. Ten Steps to an Innovative Solution # 2 Escape & Align Phase What prevents me from reaching B? What are the Contradictions to be resolved ? Where else similar contradictions exist ? What are the key Ideas used by other Inventors to resolve such a contradiction elsewhere ? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 24
  25. 25. Ten Steps to an Innovative Solution # 3 Move Phase How to relate those Ideas to my Situation ? How will the Problem / Idea evolve with Time ? How to Jump to the next-gen Idea ? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 25
  26. 26. Mantra for !nnovation flow Focus Escape Move & Align Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 26

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