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Italian e-commerce users. Data and stats
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Italian e-commerce users. Data and stats

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The aim of the research is to define the profile and the particular habits of the Italian on line acquirers. …

The aim of the research is to define the profile and the particular habits of the Italian on line acquirers.

84% of italian users made online purchase in the last year and just 2% of them is not satistied of the overall shopping experience.

More info:
www.casaleggio.it/utente_e-commerce

Published in: Business, Technology

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  • 1. ItalIan e-commerce users www.casaleggio.it fied satis hing 8 % Has never bought anyt ery 16 % e fied siv V 8 % Purchased nothing en 66 % y satis xp s e 84 Ine 21 end nc ie ll 2 % Not satisfied % % n 16 % Partia pho 68 % ve 75 n 65 na re t co s 81 o to % vi op cei % ga sh lo % te % d in ve get ok 60 ee to co e bl co sp lo off fo m ok la adv mm i rs pa % fo ers va re ho rp ta 44 ice en pr ps ro no ts % ic du on e 39 compa ct ris s 66 ly 4% Ita % lo satisfaction with Internet 3 ab le in we ail st av pri purchases ot 56 % c e actions on the %n spe cial Web before 22 ts offe traditional en r mm 8% motivation to buy35 % e purchasing co asy pu e rcha ssis tanc 3 %a sing proc e33 % n. pro ss du cts ava ilable Factors 32 % Payment options incentivising motivation: entertainment the choice differences (64%) clothing 41 % Price 22 % comments of website between the sectors (the most (52%) Insura nam e relevant) n (33%) ce 12 % Website r fac tors Perfu m (30%) es 19 % 1% othe conve nienc e now ’t k 1% Don Declared frequency of search methods 1% er me mb purchasing 2 % Don’t kn re Do n’ t annual 2 % ask fr ow 1% e declared nc ie n 7% o a d expenditure sk fo fo ra ra dv dv ice ic e on s 14 e im so es es r ci tim embe im 0t 2000 E % al es 0t m n5 tim lo 10 ed 25 -5 ok 6- ia ’t rem 5 tha 11 2- fo % E han % r % 23 % 501-2000 E % re 26 op 25 19 % up to 100 50 mo us in 2 % Don 8 % more t 14 io e % 3% ns ac on us om th ea pa e 30 % ris In we 48 % 101-500 E t o er bsi n ne we te t loo bs for ite k fo dir ec rp tp rod urc uct h ase on sea rch eng ine casaleggio associati Via morone 6, 20121 milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it
  • 2. Italians connected to the Internet that have made a purchase online in the last 12 months: 84% men Women connected to the Internet that connected to the Internet that have made a purchase online: have made a purchase online: 87% 81% Preferred categories % of people who have made a purchase consumer electronics tourism 67% 49% Gambling clothing – accessories – Jewellery 15% 41% Perfumes – cosmetics 21% Classification by age of users connected to the internet that have made a purchase and their preferred categories 18-24 year olds 25-34 year olds 35-44 year olds 45-54 year olds 55-64 year olds 90% 90% 82% 77% 78%Consumer elelctronics Gambling Insurance tourism tourism 58% 15% 19% 53% 49%Clothing – Accessories Telephony Jewellery 28% 40% Publishing 39% Classification by geographic area of the users connected to the Internet that have made a purchase and preferred categories north West north east centre south and Islands 83% 86% 83% 85% tourism Publishing Consumer elelctronics Consumer elelctronics 48% 40% 58% 57% Tickets for performances Telephony 24% 28% Gambling14% casaleggio associati Via morone 6, 20121 milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it