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Italian e-commerce users. Data and stats
 

Italian e-commerce users. Data and stats

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The aim of the research is to define the profile and the particular habits of the Italian on line acquirers. ...

The aim of the research is to define the profile and the particular habits of the Italian on line acquirers.

84% of italian users made online purchase in the last year and just 2% of them is not satistied of the overall shopping experience.

More info:
www.casaleggio.it/utente_e-commerce

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    Italian e-commerce users. Data and stats Italian e-commerce users. Data and stats Document Transcript

    • ItalIan e-commerce users www.casaleggio.it fied satis hing 8 % Has never bought anyt ery 16 % e fied siv V 8 % Purchased nothing en 66 % y satis xp s e 84 Ine 21 end nc ie ll 2 % Not satisfied % % n 16 % Partia pho 68 % ve 75 n 65 na re t co s 81 o to % vi op cei % ga sh lo % te % d in ve get ok 60 ee to co e bl co sp lo off fo m ok la adv mm i rs pa % fo ers va re ho rp ta 44 ice en pr ps ro no ts % ic du on e 39 compa ct ris s 66 ly 4% Ita % lo satisfaction with Internet 3 ab le in we ail st av pri purchases ot 56 % c e actions on the %n spe cial Web before 22 ts offe traditional en r mm 8% motivation to buy35 % e purchasing co asy pu e rcha ssis tanc 3 %a sing proc e33 % n. pro ss du cts ava ilable Factors 32 % Payment options incentivising motivation: entertainment the choice differences (64%) clothing 41 % Price 22 % comments of website between the sectors (the most (52%) Insura nam e relevant) n (33%) ce 12 % Website r fac tors Perfu m (30%) es 19 % 1% othe conve nienc e now ’t k 1% Don Declared frequency of search methods 1% er me mb purchasing 2 % Don’t kn re Do n’ t annual 2 % ask fr ow 1% e declared nc ie n 7% o a d expenditure sk fo fo ra ra dv dv ice ic e on s 14 e im so es es r ci tim embe im 0t 2000 E % al es 0t m n5 tim lo 10 ed 25 -5 ok 6- ia ’t rem 5 tha 11 2- fo % E han % r % 23 % 501-2000 E % re 26 op 25 19 % up to 100 50 mo us in 2 % Don 8 % more t 14 io e % 3% ns ac on us om th ea pa e 30 % ris In we 48 % 101-500 E t o er bsi n ne we te t loo bs for ite k fo dir ec rp tp rod urc uct h ase on sea rch eng ine casaleggio associati Via morone 6, 20121 milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it
    • Italians connected to the Internet that have made a purchase online in the last 12 months: 84% men Women connected to the Internet that connected to the Internet that have made a purchase online: have made a purchase online: 87% 81% Preferred categories % of people who have made a purchase consumer electronics tourism 67% 49% Gambling clothing – accessories – Jewellery 15% 41% Perfumes – cosmetics 21% Classification by age of users connected to the internet that have made a purchase and their preferred categories 18-24 year olds 25-34 year olds 35-44 year olds 45-54 year olds 55-64 year olds 90% 90% 82% 77% 78%Consumer elelctronics Gambling Insurance tourism tourism 58% 15% 19% 53% 49%Clothing – Accessories Telephony Jewellery 28% 40% Publishing 39% Classification by geographic area of the users connected to the Internet that have made a purchase and preferred categories north West north east centre south and Islands 83% 86% 83% 85% tourism Publishing Consumer elelctronics Consumer elelctronics 48% 40% 58% 57% Tickets for performances Telephony 24% 28% Gambling14% casaleggio associati Via morone 6, 20121 milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it