Philip Wilkinson speaking at Future of Web Apps in London, February 2007.

1. What apps will
succeed and
which will fail in
2007?

2. The Approach

3. The Approach
Thanks for voting!
A really difficult task!
hundreds of web apps and sites to be
evaluated
understand how the review blogs feel
Looking at the products / vision
not on team or finances
Not Exhaustive or Definitive
many more filters and companies
lots of room for discussion :-)

4. The Approach
Thanks for voting! Apply a series of filters
7 suggestions for a framework
A really difficult task!
would you invest your money and time?
hundreds of web apps and sites to be
evaluated
understand how the review blogs feel
Looking at the products / vision
not on team or finances
Not Exhaustive or Definitive
many more filters and companies
lots of room for discussion :-)

5. Crowdstorm Overview

6. (1) “Don’t roll out another Me
2.0 App!”
• What will you do different and better? Are you ahead or behind the pack?
• Is there space for another one of you, and for how long?
• You are only first if customers “perceive” you as being first

7. (1) “Don’t roll out another Me
2.0 App!”
• What will you do different and better? Are you ahead or behind the pack?
• Is there space for another one of you, and for how long?
• You are only first if customers “perceive” you as being first

8. (1) “Don’t roll out another Me
2.0 App!”
• What will you do different and better? Are you ahead or behind the pack?
• Is there space for another one of you, and for how long?
• You are only first if customers “perceive” you as being first

9. Netvibes
&
Protopage

10. (2) “Simplicity is Key”
• We’re impatient and confused by many things. Keep it simple to understand
the concept and how to use it
• Have one clear focus on what it does, e.g: YouTube - Video, Dropsend -
sending large files

11. (2) “Simplicity is Key”
• We’re impatient and confused by many things. Keep it simple to understand
the concept and how to use it
• Have one clear focus on what it does, e.g: YouTube - Video, Dropsend -
sending large files

12. (2) “Simplicity is Key”
• We’re impatient and confused by many things. Keep it simple to understand
the concept and how to use it
• Have one clear focus on what it does, e.g: YouTube - Video, Dropsend -
sending large files

13. Twitter
&
Odeo

14. (3) “Don’t sell technology -
sell user empowerment”
• How does it make the users’ life better and solve a useful problem?
Does is
help them towards any aspirations? What’s the motivation to take part?
• Avoid being a “technology tourist destination” (techcrunch links)

15. (3) “Don’t sell technology -
sell user empowerment”
• How does it make the users’ life better and solve a useful problem?
Does is
help them towards any aspirations? What’s the motivation to take part?
• Avoid being a “technology tourist destination” (techcrunch links)

16. (3) “Don’t sell technology -
sell user empowerment”
• How does it make the users’ life better and solve a useful problem?
Does is
help them towards any aspirations? What’s the motivation to take part?
• Avoid being a “technology tourist destination” (techcrunch links)

17. ebuddy
&
browsegoods

18. (4) “The Selfish Individual
before the Social Good”
• Make it work well for just one user first, then their close friends group, then
everyone else comes later.
• Relying on “social elements” first is tricky.

19. (4) “The Selfish Individual
before the Social Good”
• Make it work well for just one user first, then their close friends group, then
everyone else comes later.
• Relying on “social elements” first is tricky.

20. (4) “The Selfish Individual
before the Social Good”
• Make it work well for just one user first, then their close friends group, then
everyone else comes later.
• Relying on “social elements” first is tricky.

21. stumbleupon
&
43places

22. (5) “Don’t try a play if the big
boys can copy you”
• Tempting though it is to build a niche or copy site - think about whether the
app / site with the most traffic could do the same
• How would you attack or defend in time?

23. (5) “Don’t try a play if the big
boys can copy you”
• Tempting though it is to build a niche or copy site - think about whether the
app / site with the most traffic could do the same
• How would you attack or defend in time?

24. (5) “Don’t try a play if the big
boys can copy you”
• Tempting though it is to build a niche or copy site - think about whether the
app / site with the most traffic could do the same
• How would you attack or defend in time?

25. digg
&
wikio

26. (6) “Entering the mainstream”
• Can it really cross that chasm and offer enough to hit the mass market of
users outside of that first group.. Will your mum and dad use it?
• Can it do this without introducing feature creep and losing focus...
• Actually - will this get easier as the younger gen matures?

27. (6) “Entering the mainstream”
• Can it really cross that chasm and offer enough to hit the mass market of
users outside of that first group.. Will your mum and dad use it?
• Can it do this without introducing feature creep and losing focus...
• Actually - will this get easier as the younger gen matures?

28. (6) “Entering the mainstream”
• Can it really cross that chasm and offer enough to hit the mass market of
users outside of that first group.. Will your mum and dad use it?
• Can it do this without introducing feature creep and losing focus...
• Actually - will this get easier as the younger gen matures?

29. pandora
&
last.fm

30. (7) “Ability to generate a big
loyal following”
• Being open, talkative, responsive, have a personality - tara mentioned this
• First becomes viral, then instils loyalty

31. (7) “Ability to generate a big
loyal following”
• Being open, talkative, responsive, have a personality - tara mentioned this
• First becomes viral, then instils loyalty

32. (7) “Ability to generate a big
loyal following”
• Being open, talkative, responsive, have a personality - tara mentioned this
• First becomes viral, then instils loyalty

33. threadless
&
ecademy

34. Finally...
Thanks To:
“Sumon Sadhu” - jobably.com
Late night brainstorming / ideas bouncer (1)
“Douglas De Jager” - extate.com
Late night brainstorming / ideas bouncer (2)
NO TIME FOR QUESTIONS..... :-)