What apps will
succeed and
which will fail in
2007?

The Approach

The Approach
Thanks for voting!
A really difficult task!
hundreds of web apps and sites to be
evaluated
understand how the review blogs feel
Looking at the products / vision
not on team or finances
Not Exhaustive or Definitive
many more filters and companies
lots of room for discussion :-)

The Approach
Thanks for voting! Apply a series of filters
7 suggestions for a framework
A really difficult task!
would you invest your money and time?
hundreds of web apps and sites to be
evaluated
understand how the review blogs feel
Looking at the products / vision
not on team or finances
Not Exhaustive or Definitive
many more filters and companies
lots of room for discussion :-)

Crowdstorm Overview

(1) “Don’t roll out another Me
2.0 App!”
• What will you do different and better? Are you ahead or behind the pack?
• Is there space for another one of you, and for how long?
• You are only first if customers “perceive” you as being first

(1) “Don’t roll out another Me
2.0 App!”
• What will you do different and better? Are you ahead or behind the pack?
• Is there space for another one of you, and for how long?
• You are only first if customers “perceive” you as being first

(1) “Don’t roll out another Me
2.0 App!”
• What will you do different and better? Are you ahead or behind the pack?
• Is there space for another one of you, and for how long?
• You are only first if customers “perceive” you as being first

Netvibes
&
Protopage

(2) “Simplicity is Key”
• We’re impatient and confused by many things. Keep it simple to understand
the concept and how to use it
• Have one clear focus on what it does, e.g: YouTube - Video, Dropsend -
sending large files

(2) “Simplicity is Key”
• We’re impatient and confused by many things. Keep it simple to understand
the concept and how to use it
• Have one clear focus on what it does, e.g: YouTube - Video, Dropsend -
sending large files

(2) “Simplicity is Key”
• We’re impatient and confused by many things. Keep it simple to understand
the concept and how to use it
• Have one clear focus on what it does, e.g: YouTube - Video, Dropsend -
sending large files

Twitter
&
Odeo

(3) “Don’t sell technology -
sell user empowerment”
• How does it make the users’ life better and solve a useful problem?
Does is
help them towards any aspirations? What’s the motivation to take part?
• Avoid being a “technology tourist destination” (techcrunch links)

(3) “Don’t sell technology -
sell user empowerment”
• How does it make the users’ life better and solve a useful problem?
Does is
help them towards any aspirations? What’s the motivation to take part?
• Avoid being a “technology tourist destination” (techcrunch links)

(3) “Don’t sell technology -
sell user empowerment”
• How does it make the users’ life better and solve a useful problem?
Does is
help them towards any aspirations? What’s the motivation to take part?
• Avoid being a “technology tourist destination” (techcrunch links)

ebuddy
&
browsegoods

(4) “The Selfish Individual
before the Social Good”
• Make it work well for just one user first, then their close friends group, then
everyone else comes later.
• Relying on “social elements” first is tricky.

(4) “The Selfish Individual
before the Social Good”
• Make it work well for just one user first, then their close friends group, then
everyone else comes later.
• Relying on “social elements” first is tricky.

(4) “The Selfish Individual
before the Social Good”
• Make it work well for just one user first, then their close friends group, then
everyone else comes later.
• Relying on “social elements” first is tricky.

stumbleupon
&
43places

(5) “Don’t try a play if the big
boys can copy you”
• Tempting though it is to build a niche or copy site - think about whether the
app / site with the most traffic could do the same
• How would you attack or defend in time?

(5) “Don’t try a play if the big
boys can copy you”
• Tempting though it is to build a niche or copy site - think about whether the
app / site with the most traffic could do the same
• How would you attack or defend in time?

(5) “Don’t try a play if the big
boys can copy you”
• Tempting though it is to build a niche or copy site - think about whether the
app / site with the most traffic could do the same
• How would you attack or defend in time?

digg
&
wikio

(6) “Entering the mainstream”
• Can it really cross that chasm and offer enough to hit the mass market of
users outside of that first group.. Will your mum and dad use it?
• Can it do this without introducing feature creep and losing focus...
• Actually - will this get easier as the younger gen matures?

(6) “Entering the mainstream”
• Can it really cross that chasm and offer enough to hit the mass market of
users outside of that first group.. Will your mum and dad use it?
• Can it do this without introducing feature creep and losing focus...
• Actually - will this get easier as the younger gen matures?

(6) “Entering the mainstream”
• Can it really cross that chasm and offer enough to hit the mass market of
users outside of that first group.. Will your mum and dad use it?
• Can it do this without introducing feature creep and losing focus...
• Actually - will this get easier as the younger gen matures?

pandora
&
last.fm

(7) “Ability to generate a big
loyal following”
• Being open, talkative, responsive, have a personality - tara mentioned this
• First becomes viral, then instils loyalty

(7) “Ability to generate a big
loyal following”
• Being open, talkative, responsive, have a personality - tara mentioned this
• First becomes viral, then instils loyalty

(7) “Ability to generate a big
loyal following”
• Being open, talkative, responsive, have a personality - tara mentioned this
• First becomes viral, then instils loyalty

threadless
&
ecademy

Finally...
Thanks To:
“Sumon Sadhu” - jobably.com
Late night brainstorming / ideas bouncer (1)
“Douglas De Jager” - extate.com
Late night brainstorming / ideas bouncer (2)
NO TIME FOR QUESTIONS..... :-)