Philip Wilkinson @ FOWA Feb 07

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Philip Wilkinson speaking at Future of Web Apps in London, February 2007.

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Philip Wilkinson @ FOWA Feb 07

  1. 1. What apps will succeed and which will fail in 2007?
  2. 2. The Approach
  3. 3. The Approach Thanks for voting! A really difficult task! hundreds of web apps and sites to be evaluated understand how the review blogs feel Looking at the products / vision not on team or finances Not Exhaustive or Definitive many more filters and companies lots of room for discussion :-)
  4. 4. The Approach Thanks for voting! Apply a series of filters 7 suggestions for a framework A really difficult task! would you invest your money and time? hundreds of web apps and sites to be evaluated understand how the review blogs feel Looking at the products / vision not on team or finances Not Exhaustive or Definitive many more filters and companies lots of room for discussion :-)
  5. 5. Crowdstorm Overview
  6. 6. (1) “Don’t roll out another Me 2.0 App!” • What will you do different and better? Are you ahead or behind the pack? • Is there space for another one of you, and for how long? • You are only first if customers “perceive” you as being first
  7. 7. (1) “Don’t roll out another Me 2.0 App!” • What will you do different and better? Are you ahead or behind the pack? • Is there space for another one of you, and for how long? • You are only first if customers “perceive” you as being first
  8. 8. (1) “Don’t roll out another Me 2.0 App!” • What will you do different and better? Are you ahead or behind the pack? • Is there space for another one of you, and for how long? • You are only first if customers “perceive” you as being first
  9. 9. Netvibes & Protopage
  10. 10. (2) “Simplicity is Key” • We’re impatient and confused by many things. Keep it simple to understand the concept and how to use it • Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large files
  11. 11. (2) “Simplicity is Key” • We’re impatient and confused by many things. Keep it simple to understand the concept and how to use it • Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large files
  12. 12. (2) “Simplicity is Key” • We’re impatient and confused by many things. Keep it simple to understand the concept and how to use it • Have one clear focus on what it does, e.g: YouTube - Video, Dropsend - sending large files
  13. 13. Twitter & Odeo
  14. 14. (3) “Don’t sell technology - sell user empowerment” • How does it make the users’ life better and solve a useful problem? Does is help them towards any aspirations? What’s the motivation to take part? • Avoid being a “technology tourist destination” (techcrunch links)
  15. 15. (3) “Don’t sell technology - sell user empowerment” • How does it make the users’ life better and solve a useful problem? Does is help them towards any aspirations? What’s the motivation to take part? • Avoid being a “technology tourist destination” (techcrunch links)
  16. 16. (3) “Don’t sell technology - sell user empowerment” • How does it make the users’ life better and solve a useful problem? Does is help them towards any aspirations? What’s the motivation to take part? • Avoid being a “technology tourist destination” (techcrunch links)
  17. 17. ebuddy & browsegoods
  18. 18. (4) “The Selfish Individual before the Social Good” • Make it work well for just one user first, then their close friends group, then everyone else comes later. • Relying on “social elements” first is tricky.
  19. 19. (4) “The Selfish Individual before the Social Good” • Make it work well for just one user first, then their close friends group, then everyone else comes later. • Relying on “social elements” first is tricky.
  20. 20. (4) “The Selfish Individual before the Social Good” • Make it work well for just one user first, then their close friends group, then everyone else comes later. • Relying on “social elements” first is tricky.
  21. 21. stumbleupon & 43places
  22. 22. (5) “Don’t try a play if the big boys can copy you” • Tempting though it is to build a niche or copy site - think about whether the app / site with the most traffic could do the same • How would you attack or defend in time?
  23. 23. (5) “Don’t try a play if the big boys can copy you” • Tempting though it is to build a niche or copy site - think about whether the app / site with the most traffic could do the same • How would you attack or defend in time?
  24. 24. (5) “Don’t try a play if the big boys can copy you” • Tempting though it is to build a niche or copy site - think about whether the app / site with the most traffic could do the same • How would you attack or defend in time?
  25. 25. digg & wikio
  26. 26. (6) “Entering the mainstream” • Can it really cross that chasm and offer enough to hit the mass market of users outside of that first group.. Will your mum and dad use it? • Can it do this without introducing feature creep and losing focus... • Actually - will this get easier as the younger gen matures?
  27. 27. (6) “Entering the mainstream” • Can it really cross that chasm and offer enough to hit the mass market of users outside of that first group.. Will your mum and dad use it? • Can it do this without introducing feature creep and losing focus... • Actually - will this get easier as the younger gen matures?
  28. 28. (6) “Entering the mainstream” • Can it really cross that chasm and offer enough to hit the mass market of users outside of that first group.. Will your mum and dad use it? • Can it do this without introducing feature creep and losing focus... • Actually - will this get easier as the younger gen matures?
  29. 29. pandora & last.fm
  30. 30. (7) “Ability to generate a big loyal following” • Being open, talkative, responsive, have a personality - tara mentioned this • First becomes viral, then instils loyalty
  31. 31. (7) “Ability to generate a big loyal following” • Being open, talkative, responsive, have a personality - tara mentioned this • First becomes viral, then instils loyalty
  32. 32. (7) “Ability to generate a big loyal following” • Being open, talkative, responsive, have a personality - tara mentioned this • First becomes viral, then instils loyalty
  33. 33. threadless & ecademy
  34. 34. Finally... Thanks To: “Sumon Sadhu” - jobably.com Late night brainstorming / ideas bouncer (1) “Douglas De Jager” - extate.com Late night brainstorming / ideas bouncer (2) NO TIME FOR QUESTIONS..... :-)

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