Have you ever wondered what all it would take to build a team to help generate new business? Here are 5 things you need to build a successful lead generation team.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
5 things you need to build a lead gen team
1. 5 things you need to build a
Successful Lead Generation team
2. o What are your sweet spots?
o How will you build a prospect list?
o What will you use for tracking?
o What is your prospecting strategy?
o Do you have content that will attract prospects?
o How will you implement and manage?
3. • Develop the criteria for choosing companies to prospect into.
• Define the titles and job responsibilities of the prospects.
• Develop a target list of companies.
• Populate the list with targeted people and their contact information.
• Set up Social Media monitoring.
• Keep the list current and validated.
4. Choose a CRM and marketing automation platform.
Define your expectations.
Develop a nurturing program.
Build reports and dashboards.
Outline step-by-step instructions.
5. • Outline buyers pains and point-of-view.
• Craft relevant examples and case studies.
• Create email templates with tracking.
• Develop questions to ask prospects.
• List the common objections and responses.
• Create a Sales Playbook with processes and steps.
6. Hire a manager to lead the team.
Train the team.
Decide who manages the CRM.
Prepare space and systems for the team.
Develop Metrics.
Create compensation plans.
Monitor and mentor.
7. Curious about how lead generation could impact your
business?
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