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Mission Statement 
The Athens Convention and Visitors 
Bureau is a proactive destination 
marketing organization charged with 
increasing the economic impact of 
the hospitality industry, with active 
involvement in tourism product 
development and workforce development.
The CVB receives 31.42% of 7% and 15% 
of our CVB share goes to fund the Athens 
Welcome Center.
Target Leisure Travel Audiences 
1. Music 
2. UGA 
3. Atlanta
2012 TOURIST EXPENDITURES 
Jobs Supported by Tourism 
CLARKE COUNTY TOURIST EXPENDITURES – 
$247 mil. (+ 5.1%) 
14th in state (9th after metro Atlanta) 
SUPPORTED BY TOURISM --$48 mil. payroll (+ 2.1%) 
2,450 JOBS (+1.2%) 
Source: GDEcD/USTA 
Notes: percent increases from 2011. Direct 
domestic travel impacts only are considered.
Hotel and Facility Inventory
Product Development
Visit Athens: Tourism is Serious Business
Visit Athens: Tourism is Serious Business

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Visit Athens: Tourism is Serious Business

  • 1.
  • 2. Mission Statement The Athens Convention and Visitors Bureau is a proactive destination marketing organization charged with increasing the economic impact of the hospitality industry, with active involvement in tourism product development and workforce development.
  • 3.
  • 4.
  • 5. The CVB receives 31.42% of 7% and 15% of our CVB share goes to fund the Athens Welcome Center.
  • 6. Target Leisure Travel Audiences 1. Music 2. UGA 3. Atlanta
  • 7. 2012 TOURIST EXPENDITURES Jobs Supported by Tourism CLARKE COUNTY TOURIST EXPENDITURES – $247 mil. (+ 5.1%) 14th in state (9th after metro Atlanta) SUPPORTED BY TOURISM --$48 mil. payroll (+ 2.1%) 2,450 JOBS (+1.2%) Source: GDEcD/USTA Notes: percent increases from 2011. Direct domestic travel impacts only are considered.
  • 8. Hotel and Facility Inventory