The document is a webinar presentation by Jacob Weiss of CallFire, outlining how businesses can utilize mobile messaging, including sending text messages, video messages, and voice broadcasts. It provides step-by-step instructions for each messaging type and highlights CallFire's features such as a free trial, no setup fees, and a pay-as-you-go pricing model. The document also includes case studies demonstrating the effectiveness of these messaging strategies in increasing engagement and sales.

1. Mobile Messaging by Jacob Weiss, CallFire Sales Czar

2. LIVE TWEETING @callfire @jacobmweiss #bizsms

3. AGENDA Welcome and Introductions II. How to send a text message to 1 or 1000s of cell phones III. How to send a YouTube video message to 1 or 1000s of smartphones IV. How to send a Voice Broadcast message to 1 or 1000s of telephones V. How to get your free trial and Q+A

4. HELLO, I’M JACOB. My name is Jacob Weiss and I am the Sales Czar at CallFire. When I’ m not playing Ultimate Frisbee, writing haikus or baking challah, I ’ m at the forefront of CallFire's sales line—answering questions and consulting with 100s of businesses on how they can utilize CallFire ’ s messaging solutions. You can reach me or a helpful sales rep anytime by contacting [email_address] .

5. ABOUT CALLFIRE 32,000+ US Customers Free account 100% pay-as-you-go No setup fees, monthly fees, or minimums As low as 3¢ per text message

6. TEXT MESSAGING FOR BUSINESS

7. TEXT MESSAGING FOR BUSINESS Your message controls the screen: On a website, your ad takes up only a tiny portion of the screen, competing with the website’s content, search results, or other ads. Chances are it wasn’t actually seen (or noticed). On the other hand, even if a text message link isn’t clicked on, and even if the text gets deleted, chances are, it was still read . Faster interaction - a 2010 study by MobileSquared for Singlepoint reveals that 98% of all text messages are read, with 90% are read within the first three minutes of being received.

8. TEXT MESSAGING: HOW-TO Step 1: Bang out your text message, and even include custom fields.

9. TEXT MESSAGING: HOW-TO Step 2: Upload your spreadsheet of phone numbers

10. TEXT MESSAGING: HOW-TO Step 3: Schedule your text blast, or send it right away—it ’s that simple.

11. SENDING A VIDEO MESSAGE TO SMARTPHONES

12. SMARTPHONES Nielsen projects that smartphone penetration will grow to over 50% by the end of 2011

13. SMARTPHONES Nielsen also reports that mobile subscribers watching video on their mobile device rose more than 40% since last year March 30, 2011

14. VIDEO MESSAGING: HOW-TO Step 1 - Embed YouTube URL or condensed link within body of the text message

15. VIDEO MESSAGING: HOW-TO Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire

16. VIDEO MESSAGING: HOW-TO Step 3 - Schedule your video blast, or start sending right away You might even receive one... right now.

17. SENDING A VOICE BROADCAST MESSAGE TO ANY PHONE

18. VOICE BROADCAST Send a pre-recorded voice message to all your contacts 3.5¢ per call, per minute Default speed of 50 calls per minute, up to 1000 cpm Press-1 transfer allows interested parties to connect directly to your business by pressing 1

19. VOICE BROADCAST USES WakeUp! NYC campaign Chronically absent students received calls from celebrities including Magic Johnson, Jose Reyes, Big Boi, and Trey Songz “ To make it big, you gotta go to school and get your education, just like I did. It’s the key to a better future, better job, better money, better life.” - Trey Songz Elementary school truancy down 24% Isaac Newton Middle school truancy down 39%

20. VOICE BROADCAST USES Shirise Super Bowl Sunday promotion Shirise is a high-end shoe store in Chicago On Super Bowl Sunday, Shirise used Voice Broadcast to announce a special sale on Manolo Blahniks Despite sub-zero temperatures, Shirise experienced a $50,000 sales day

21. VOICE BROADCAST USES Salvation Army Grizzard, a communications company, encouraged the Salvation Army to couple its direct mail campaign with Voice Broadcast outreach during the holiday season Voice message delivered to over 60,000 donors 61% increase in net revenue from small donors 25% increase in net revenue from large donors

22. VOICE BROADCAST: HOW-TO Step 1: Record your message over the phone or upload an .mp3 or .wav file

23. VOICE BROADCAST: HOW-TO Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire

24. VOICE BROADCAST: HOW-TO Step 3 - Schedule your voice blast, or start sending right away

25. CALLFIRE FREE TRIAL To thank you for attending this webinar, you’ll enjoy 200 free text messages on your first campaign Email [email_address] with “TMCNET” in the subject line (use the email address on your CallFire account) Or call 877.897.FIRE

26. QUESTIONS? Additional video resources: Setting up an SMS campaign: http://bit.ly/CallFireSMS Setting up a Voice Broadcast campaign: http://bit.ly/CallFireVB