SMS, Voice, and Video Mobile Messaging for Small Businesses

Mobile Messaging
by Jacob Weiss, CallFire Sales Czar

LIVE TWEETING
@callfire
@jacobmweiss
#bizsms

AGENDA
Welcome and Introductions
II. How to send a text message to 1 or 1000s of cell phones
III. How to send a YouTube video message to 1 or 1000s of smartphones
IV. How to send a Voice Broadcast message to 1 or 1000s of telephones
V. How to get your free trial and Q+A

HELLO, I’M JACOB. My name is Jacob Weiss and I am the Sales Czar at CallFire. When I’ m not playing Ultimate Frisbee, writing haikus or baking challah, I ’ m at the forefront of CallFire's sales line—answering questions and consulting with 100s of businesses on how they can utilize CallFire ’ s messaging solutions. You can reach me or a helpful sales rep anytime by contacting [email_address] .

ABOUT CALLFIRE
32,000+ US Customers
Free account
100% pay-as-you-go
No setup fees, monthly fees, or minimums
As low as 3¢ per text message

TEXT MESSAGING FOR BUSINESS

TEXT MESSAGING FOR BUSINESS
Your message controls the screen: On a website, your ad takes up only a tiny portion of the screen, competing with the website’s content, search results, or other ads. Chances are it wasn’t actually seen (or noticed). On the other hand, even if a text message link isn’t clicked on, and even if the text gets deleted, chances are, it was still read .
Faster interaction - a 2010 study by MobileSquared for Singlepoint reveals that 98% of all text messages are read, with 90% are read within the first three minutes of being received.

TEXT MESSAGING: HOW-TO
Step 1: Bang out your text message, and even include custom fields.

Step 2: Upload your spreadsheet of phone numbers

Step 3: Schedule your text blast, or send it right away—it ’s that simple.

SENDING A VIDEO MESSAGE TO SMARTPHONES

SMARTPHONES
Nielsen projects that smartphone penetration will grow to over 50% by the end of 2011

SMARTPHONES
Nielsen also reports that mobile subscribers watching video on their mobile device rose more than 40% since last year
March 30, 2011

VIDEO MESSAGING: HOW-TO
Step 1 - Embed YouTube URL or condensed link within body of the text message

Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire

Step 3 - Schedule your video blast, or start sending right away
You might even receive one... right now.

SENDING A VOICE BROADCAST MESSAGE TO ANY PHONE

VOICE BROADCAST
Send a pre-recorded voice message to all your contacts
3.5¢ per call, per minute
Default speed of 50 calls per minute, up to 1000 cpm
Press-1 transfer allows interested parties to connect directly to your business by pressing 1

VOICE BROADCAST USES
WakeUp! NYC campaign
Chronically absent students received calls from celebrities including Magic Johnson, Jose Reyes, Big Boi, and Trey Songz
“ To make it big, you gotta go to school and get your education, just like I did. It’s the key to a better future, better job, better money, better life.” - Trey Songz
Elementary school truancy down 24%
Isaac Newton Middle school truancy down 39%

Shirise Super Bowl Sunday promotion
Shirise is a high-end shoe store in Chicago
On Super Bowl Sunday, Shirise used Voice Broadcast to announce a special sale on Manolo Blahniks
Despite sub-zero temperatures, Shirise experienced a $50,000 sales day

Salvation Army
Grizzard, a communications company, encouraged the Salvation Army to couple its direct mail campaign with Voice Broadcast outreach during the holiday season
Voice message delivered to over 60,000 donors
61% increase in net revenue from small donors
25% increase in net revenue from large donors

VOICE BROADCAST: HOW-TO
Step 1: Record your message over the phone or upload an .mp3 or .wav file

Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire

Step 3 - Schedule your voice blast, or start sending right away

CALLFIRE FREE TRIAL
To thank you for attending this webinar, you’ll enjoy 200 free text messages on your first campaign
Email [email_address] with “TMCNET” in the subject line (use the email address on your CallFire account)
Or call 877.897.FIRE

QUESTIONS? Additional video resources: Setting up an SMS campaign: http://bit.ly/CallFireSMS Setting up a Voice Broadcast campaign: http://bit.ly/CallFireVB

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SMS, Voice, and Video Mobile Messaging for Small Businesses

by callfire on Apr 20, 2011

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SMS, Voice, and Video Mobile Messaging for Small Businesses — Presentation Transcript