SMS, Voice, and Video Mobile Messaging for Small Businesses

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These are the slides from a webinar presented on April 20, 2011 by CallFire (hosted in conjunction with TMCNet). CallFire provides a reliable, enterprise-grade VoIP platform that powers voice broadcasts, call centers, call tracking, and text messaging campaigns.

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SMS, Voice, and Video Mobile Messaging for Small Businesses

  1. 1. Mobile Messaging <ul><li>by Jacob Weiss, CallFire Sales Czar </li></ul>
  2. 2. LIVE TWEETING <ul><li>@callfire </li></ul><ul><li>@jacobmweiss </li></ul><ul><li>#bizsms </li></ul>
  3. 3. AGENDA <ul><li>Welcome and Introductions </li></ul><ul><li>II. How to send a text message to 1 or 1000s of cell phones </li></ul><ul><li>III. How to send a YouTube video message to 1 or 1000s of smartphones </li></ul><ul><li>IV. How to send a Voice Broadcast message to 1 or 1000s of telephones </li></ul><ul><li>V. How to get your free trial and Q+A </li></ul>
  4. 4. HELLO, I’M JACOB. My name is Jacob Weiss and I am the Sales Czar at CallFire. When I’ m not playing Ultimate Frisbee, writing haikus or baking challah, I ’ m at the forefront of CallFire's sales line—answering questions and consulting with 100s of businesses on how they can utilize CallFire ’ s messaging solutions. You can reach me or a helpful sales rep anytime by contacting [email_address] .
  5. 5. ABOUT CALLFIRE <ul><li>32,000+ US Customers </li></ul><ul><li>Free account </li></ul><ul><li>100% pay-as-you-go </li></ul><ul><li>No setup fees, monthly fees, or minimums </li></ul><ul><li>As low as 3¢ per text message </li></ul>
  6. 6. TEXT MESSAGING FOR BUSINESS
  7. 7. TEXT MESSAGING FOR BUSINESS <ul><ul><li>Your message controls the screen: On a website, your ad takes up only a tiny portion of the screen, competing with the website’s content, search results, or other ads. Chances are it wasn’t actually seen (or noticed). On the other hand, even if a text message link isn’t clicked on, and even if the text gets deleted, chances are, it was still read . </li></ul></ul><ul><ul><li>Faster interaction - a 2010 study by MobileSquared for Singlepoint reveals that 98% of all text messages are read, with 90% are read within the first three minutes of being received. </li></ul></ul>
  8. 8. TEXT MESSAGING: HOW-TO <ul><li>Step 1: Bang out your text message, and even include custom fields. </li></ul>
  9. 9. TEXT MESSAGING: HOW-TO <ul><li>Step 2: Upload your spreadsheet of phone numbers </li></ul>
  10. 10. TEXT MESSAGING: HOW-TO <ul><li>Step 3: Schedule your text blast, or send it right away—it ’s that simple. </li></ul>
  11. 11. SENDING A VIDEO MESSAGE TO SMARTPHONES
  12. 12. SMARTPHONES <ul><li>Nielsen projects that smartphone penetration will grow to over 50% by the end of 2011 </li></ul>
  13. 13. SMARTPHONES <ul><li>Nielsen also reports that mobile subscribers watching video on their mobile device rose more than 40% since last year </li></ul>March 30, 2011
  14. 14. VIDEO MESSAGING: HOW-TO <ul><li>Step 1 - Embed YouTube URL or condensed link within body of the text message </li></ul>
  15. 15. VIDEO MESSAGING: HOW-TO <ul><li>Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire </li></ul>
  16. 16. VIDEO MESSAGING: HOW-TO <ul><li>Step 3 - Schedule your video blast, or start sending right away </li></ul><ul><li>You might even receive one... right now. </li></ul>
  17. 17. SENDING A VOICE BROADCAST MESSAGE TO ANY PHONE
  18. 18. VOICE BROADCAST <ul><li>Send a pre-recorded voice message to all your contacts </li></ul><ul><li>3.5¢ per call, per minute </li></ul><ul><li>Default speed of 50 calls per minute, up to 1000 cpm </li></ul><ul><li>Press-1 transfer allows interested parties to connect directly to your business by pressing 1 </li></ul>
  19. 19. VOICE BROADCAST USES <ul><li>WakeUp! NYC campaign </li></ul><ul><ul><li>Chronically absent students received calls from celebrities including Magic Johnson, Jose Reyes, Big Boi, and Trey Songz </li></ul></ul><ul><ul><li>“ To make it big, you gotta go to school and get your education, just like I did. It’s the key to a better future, better job, better money, better life.” - Trey Songz </li></ul></ul><ul><ul><li>Elementary school truancy down 24% </li></ul></ul><ul><ul><li>Isaac Newton Middle school truancy down 39% </li></ul></ul>
  20. 20. VOICE BROADCAST USES <ul><li>Shirise Super Bowl Sunday promotion </li></ul><ul><ul><li>Shirise is a high-end shoe store in Chicago </li></ul></ul><ul><ul><li>On Super Bowl Sunday, Shirise used Voice Broadcast to announce a special sale on Manolo Blahniks </li></ul></ul><ul><ul><li>Despite sub-zero temperatures, Shirise experienced a $50,000 sales day </li></ul></ul>
  21. 21. VOICE BROADCAST USES <ul><li>Salvation Army </li></ul><ul><ul><li>Grizzard, a communications company, encouraged the Salvation Army to couple its direct mail campaign with Voice Broadcast outreach during the holiday season </li></ul></ul><ul><ul><li>Voice message delivered to over 60,000 donors </li></ul></ul><ul><ul><li>61% increase in net revenue from small donors </li></ul></ul><ul><ul><li>25% increase in net revenue from large donors </li></ul></ul>
  22. 22. VOICE BROADCAST: HOW-TO <ul><li>Step 1: Record your message over the phone or upload an .mp3 or .wav file </li></ul>
  23. 23. VOICE BROADCAST: HOW-TO <ul><li>Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire </li></ul>
  24. 24. VOICE BROADCAST: HOW-TO <ul><li>Step 3 - Schedule your voice blast, or start sending right away </li></ul>
  25. 25. CALLFIRE FREE TRIAL <ul><li>To thank you for attending this webinar, you’ll enjoy 200 free text messages on your first campaign </li></ul><ul><li>Email [email_address] with “TMCNET” in the subject line (use the email address on your CallFire account) </li></ul><ul><li>Or call 877.897.FIRE </li></ul>
  26. 26. QUESTIONS? Additional video resources: Setting up an SMS campaign: http://bit.ly/CallFireSMS Setting up a Voice Broadcast campaign: http://bit.ly/CallFireVB

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