Learn to be an Expert Persuader Today.....and be in Control of Every Situation!! Just Visit: http://www.wordinyourear.com/Persuasion

1. ==== ====
Learn to be an Expert Persuader Today.....and Control Every Situation!!
http://www.wordinyourear.com/Persuasion
==== ====
Creating effective persuasive content for your website or blog is about striking the right balance.
Web content needs to serve a variety of purposes and not all content is created equal.
Professional writers are finding that the leading reason successful website owners outsource their
web content to professional writing services, is that a highly skilled professional writers can create
web content that is effective in terms of authority, search engine optimization (SEO) and most
importantly persuasion. Mastering the art of persuasive writing can take a long time even for
professional writers. Contrary to popular belief, it is not hugely difficult to write effective persuasive
content, however, it is by far, the easiest form of web content to get terribly wrong. Common
reasons why so many website owners get persuasive writing wrong are a lack of structure to their
content and a failure to understand the basic principles of persuasive writing
Poorly structured content has two negative effects. Firstly, it leaves the reader struggling to find
the key information that affects them. You may be trying very hard to present your argument
convincingly but the reader is looking for how it relates to their needs wants or problems.
Secondly, it hinders the readers ability to view you as an authority in your field. In order for your
web content to be effective and persuasive, the reader has to feel they are reading the work of an
expert who can clearly and coherently present the relevant information and provide a solution to
their problem. Clear structure is achieved in two ways, the knowledge of key writing principles and
applying that knowledge to devise a detailed plan for your content. While planning in this way may
seem like a time consuming exercise, it prevents you from losing focus or deviating from what you
need to say and ensures your web content accomplishes your goal. So what are the key principles
to writing effective persuasive web content?
The first principle of any writing task is to have a "purpose". Without considering what the purpose
of your web content is, there is little chance you will achieve the desired outcome. Like all
persuasive text, persuasive web content or sales copy has a very distinct purpose. That purpose is
to convince the reader to think, or behave in the way you want them to. Step one in your plan is to
establish and write a clear statement on exactly what you want your reader to think, believe, agree
with or do. be as specific as you can and try to avoid any general statements, such as, 'buy my
product'.
The second principle that must be considered is the "key point" you are trying to make. To write
effective, persuasive content, you need to know exactly what your point is because if you don't
know, your reader certainly won't! Essentially, your key point will need to be abundantly clear
throughout your web content, so be absolutely sure you know what it is. Any deviation or
digression from that point will just confuse the reader. Step two in your plan is to write a clear
statement on what your key point(s) are. This could be the unique selling points (USP) of your
product or how your product can solve the readers wants, needs or problems.

2. The third principle is "audience". It is vitally important that you know who your audience are and
what their wants and needs are. Effective, persuasive web content relies on the ability of the writer
to connect with the reader through mutual understanding. If you understand your target audience,
you can write web content that appeals directly to that audience. This is arguably the single most
important factor in terms of converting your reader to your way of thinking. There are two issues
you need to cover in your plans relating to audience. Who your target audience are including their
interests and/or demographics and what their wants, needs or problems are.
To put this into context, imagine your website sells Ford cars and the purpose of your web content
is to convince and persuade people to buy Ford cars. Perhaps your key point could be that they
are very affordable. Who would be your target audience? Anyone who wants or needs a new car
or people who need a new car but have a limited income? Furthermore, what can you ascertain or
assume about people with a limited income? Understanding who you need to write your web
content for is half the battle to effective persuasive copy. After all, even the best professional writer
could not write web content that will convince a millionaire to buy a Ford when they want a Ferrari!
Many professional writers go so far as to create a profile for the target audience within the
planning stage.
The final principle you will need to consider is "Voice". For some this may seem like an obscure
term to use, considering the communication is written and non-verbal, but selecting the correct
"voice" or style and tone for your web content is very important. The style and tone of your web
content will largely depend on who your target audience are. However, two good rules of thumb
are that people do not respond well to being directly told what to do or think and that no one likes a
bully. If you have taken the advisable step of creating a profile for your target customer, what style
or tone are they most likely to respond to? Would they respond better to simple, straightforward
language or detailed, complex language? Will they appreciate a witty and friendly tone or a more
serious authoritarian approach? These are important factors to consider when for the planning
your content. Writing effective, persuasive web content requires knowledge, preparation and skill.
Even professional writers can find it difficult without formulating a detailed plan. Persuasive web
content must;
a) have a known purpose to serve
b) clearly and concisely make the key point(s)
c) have a specific, targeted audience
d) be written in a clear style and tone that the audience respond favourably to.
Getting your persuasive web content wrong can be hugely detrimental to your business,
particularly in terms of conversion. Understanding the key principles of persuasive writing and
making a detailed plan will significantly increase your chances of writing effective, persuasive web
content. However, if it all seems too time consuming or too much like hard work, you can always
outsource to a professional writer or writing service, like The Professional Writing Service, and let
us do all the planning and writing for you!
Jay Neaves BA Hons Media & Communication Studies Author, writer and founder of The
Professional Writing Service Jay Neaves is a former journalist who has published work in leading
magazines and newspapers in both the UK and the US. The Professional Writing Service started

3. life in 2001 as a part time venture that grew through little more than word of mouth. In essence,
Jay was a victim of his own success and rather than turn away his loyal clients, Jay decided to
take the service online as a full time business. Since 2008, The Professional Writing Service has
gone from strength to strength welcoming many new satisfied clients while still providing his
excellent service to his existing ones. Are you a website owner, looking for a professional content
writer? Confused by article marketing or need an experienced article writer? Need someone to
write a letter, press release? The Professional Writing Service offers a comprehensive writing and
editing service for both the online and offline community. For a professional, friendly and
affordable service, contact us today!
Article Source:
http://EzineArticles.com/?expert=Jay_Neaves
==== ====
Learn to be an Expert Persuader Today.....and Control Every Situation!!
http://www.wordinyourear.com/Persuasion
==== ====