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User Experience for the acquired disabilities
HCID2012 City University
12 April 2012

Caleb Tang
UX Consultant | Foolproof
Accessibility Chair | UK UPA                    @calebtang
People in the world currently living

1 bil   with a disability
        โ€“ 2011 WHO World report on disability
Disability is real
They exist in different forms                    ยง๏‚งโ€ฏ Vision
They can be visible or hidden                    ยง๏‚งโ€ฏ Hearing
They can be permanent, corrective or temporary   ยง๏‚งโ€ฏ Motor
They can be born, acquired or developmental      ยง๏‚งโ€ฏ Cognitive


ยฉ 2012 Foolproof Limited                                         3
Many people with disabilities do not
consider themselves disabled




                                       h"p://www.๏ฌ‚ickr.com/photos/djou/1265264550/	
 ย 
Medical vs. Social model of disability




      Medical
      Model




      Social
      Model




ยฉ 2012 Foolproof Limited                 5
Many people with disabilities are not born disabled

ยง๏‚งโ€ฏ Disabilities can be acquired through injury,
    accident, illness or genetic inheritance
ยง๏‚งโ€ฏ Disabilities are not homogeneous, they:
  โ€ขโ€ฏ may not have the same condition,
  โ€ขโ€ฏ may not communicate the same way,
  โ€ขโ€ฏ may not use the same tools,
  โ€ขโ€ฏ may have different preference




ยฉ 2012 Foolproof Limited                              6
Model of grief - Elisabeth Kรผbler-Ross



                                                                                                    โ€œOK, Iโ€™ll get on with itโ€
  โ€œThis is not realโ€                               โ€œOK, maybe this is                               โ€œItโ€™s not the end of the
  โ€œits not that seriousโ€                           temporaryโ€                                       worldโ€
                                                   โ€œIโ€™ll seek a second opinionโ€
  Stage 1: Denial                                                                                   Stage 5: Acceptance
                                                   Stage 3: Bargaining



     Denial	
 ย                Anger	
 ย             Bargaining	
 ย                  Depression	
 ย                  Acceptance	
 ย 


                           โ€œWhy me?โ€                                              โ€œIโ€™m doomed L๏Œโ€
                           โ€œThis is not fair!!!โ€                                  โ€œIโ€™m hopelessโ€
                           Stage 2: Anger                                         Stage 4: Depression




ยฉ 2012 Foolproof Limited                                                                                                          7
Sudden vs. Gradual change

ยง๏‚งโ€ฏ Sudden change
  โ€ขโ€ฏ Takes longer to learn
  โ€ขโ€ฏ Comparing to the mental model during the abled days
  โ€ขโ€ฏ Frustrated, angry, lack of patience, feeling hopeless etc
ยง๏‚งโ€ฏ Gradual change
  โ€ขโ€ฏ Unaware of the gradual development of disability
  โ€ขโ€ฏ Start preparing and learning new ways to live
  โ€ขโ€ฏ Trying to do as much as possible while they can
  โ€ขโ€ฏ Swing between โ€œabledโ€ and โ€œdisabledโ€




ยฉ 2012 Foolproof Limited                                         8
Born vs. Acquired disability learning model

ยง๏‚งโ€ฏ People who were born disabled may:
  โ€ขโ€ฏ Go through formal training and education              Give	
 ย up	
 ย on	
 ย life	
 ย 
  โ€ขโ€ฏ Be well connected with the community
ยง๏‚งโ€ฏ While people with an acquired disability may:
  โ€ขโ€ฏ Go through stages of grief
  โ€ขโ€ฏ Take a long time before they are ready to learn new
    ways to live
                                                           Rely	
 ย on	
 ย others	
 ย 
  โ€ขโ€ฏ Find learning challenging depending on age,
    motivation and personality

                                                             Learn	
 ย to	
 ย be	
 ย 
                                                            independent	
 ย 




ยฉ 2012 Foolproof Limited                                                                  9
What does that mean to UX?
ยง๏‚งโ€ฏ Disability is not homogeneous
ยง๏‚งโ€ฏ People with disabilities have emotions too
ยง๏‚งโ€ฏ Disabled is not what people with disability call
    themselves


ยฉ 2012 Foolproof Limited                               10
Labelling: Accessibility or Preferences




Accessibility                        Preferences
ยง๏‚งโ€ฏ Not everyone with a disability   ยง๏‚งโ€ฏ Everyone has a preference
    considers themselves disabled    ยง๏‚งโ€ฏ You donโ€™t have to be disabled to use
ยง๏‚งโ€ฏ They may not be aware or even        accessibility features
    associate themselves with the    ยง๏‚งโ€ฏ Users are more likely to try out the
    features                             feature

ยฉ 2012 Foolproof Limited                                                        11
Placement: Visible or hidden




Visible by default                            Hidden under accessibility page
ยง๏‚งโ€ฏ Users are more likely to use it if its    ยง๏‚งโ€ฏ Users have to find it
    readily available                         ยง๏‚งโ€ฏ Users may not aware it exists
ยง๏‚งโ€ฏ It helps educate users that such          ยง๏‚งโ€ฏ It is technically accessible but not
    functionality exists
                                                  usable
ยง๏‚งโ€ฏ People with no disabilities may find it
    suits their preference


ยฉ 2012 Foolproof Limited                                                                 12
Marketing: Primary or accessibility feature


 ยง๏‚งโ€ฏ Siri is marketed as a primary feature
    but it is actually a tool developed for
    people with disabilities




ยฉ 2012 Foolproof Limited                      13
BS8878: Step 7 - Degree of user experience

ยง๏‚งโ€ฏ What is BS8878?
  โ€ขโ€ฏ British standard to outline a framework for web
    accessibility when designing or commissioning web
    products.
  โ€ขโ€ฏ 16 step process in creating accessible web
    products
ยง๏‚งโ€ฏ Step 7: Consider the degree of user-experience
    the web product will aim to provide
  โ€ขโ€ฏ Technically accessible
  โ€ขโ€ฏ Usable
  โ€ขโ€ฏ Satisfying or enjoyable




ยฉ 2012 Foolproof Limited                                14
BS8878: Step 7 - Degree of user experience



                 Technically	
 ย    Usable	
 ย    SaMsfying	
 ย or	
 ย 
                 accessible	
 ย                  enjoyable	
 ย 




ยฉ 2012 Foolproof Limited                                              15
Blog: Personas โ€“ Inclusive requirements


   Start including disability
   experiences in your
   personas
   http://www.foolproof.co.uk/
   personas-inclusive-requirements/




ยฉ 2012 Foolproof Limited                  16
Questions?
Thank you




             @calebtang

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UX for the acquired disabilities

  • 1. User Experience for the acquired disabilities HCID2012 City University 12 April 2012 Caleb Tang UX Consultant | Foolproof Accessibility Chair | UK UPA @calebtang
  • 2. People in the world currently living 1 bil with a disability โ€“ 2011 WHO World report on disability
  • 3. Disability is real They exist in different forms ยง๏‚งโ€ฏ Vision They can be visible or hidden ยง๏‚งโ€ฏ Hearing They can be permanent, corrective or temporary ยง๏‚งโ€ฏ Motor They can be born, acquired or developmental ยง๏‚งโ€ฏ Cognitive ยฉ 2012 Foolproof Limited 3
  • 4. Many people with disabilities do not consider themselves disabled h"p://www.๏ฌ‚ickr.com/photos/djou/1265264550/ ย 
  • 5. Medical vs. Social model of disability Medical Model Social Model ยฉ 2012 Foolproof Limited 5
  • 6. Many people with disabilities are not born disabled ยง๏‚งโ€ฏ Disabilities can be acquired through injury, accident, illness or genetic inheritance ยง๏‚งโ€ฏ Disabilities are not homogeneous, they: โ€ขโ€ฏ may not have the same condition, โ€ขโ€ฏ may not communicate the same way, โ€ขโ€ฏ may not use the same tools, โ€ขโ€ฏ may have different preference ยฉ 2012 Foolproof Limited 6
  • 7. Model of grief - Elisabeth Kรผbler-Ross โ€œOK, Iโ€™ll get on with itโ€ โ€œThis is not realโ€ โ€œOK, maybe this is โ€œItโ€™s not the end of the โ€œits not that seriousโ€ temporaryโ€ worldโ€ โ€œIโ€™ll seek a second opinionโ€ Stage 1: Denial Stage 5: Acceptance Stage 3: Bargaining Denial ย  Anger ย  Bargaining ย  Depression ย  Acceptance ย  โ€œWhy me?โ€ โ€œIโ€™m doomed L๏Œโ€ โ€œThis is not fair!!!โ€ โ€œIโ€™m hopelessโ€ Stage 2: Anger Stage 4: Depression ยฉ 2012 Foolproof Limited 7
  • 8. Sudden vs. Gradual change ยง๏‚งโ€ฏ Sudden change โ€ขโ€ฏ Takes longer to learn โ€ขโ€ฏ Comparing to the mental model during the abled days โ€ขโ€ฏ Frustrated, angry, lack of patience, feeling hopeless etc ยง๏‚งโ€ฏ Gradual change โ€ขโ€ฏ Unaware of the gradual development of disability โ€ขโ€ฏ Start preparing and learning new ways to live โ€ขโ€ฏ Trying to do as much as possible while they can โ€ขโ€ฏ Swing between โ€œabledโ€ and โ€œdisabledโ€ ยฉ 2012 Foolproof Limited 8
  • 9. Born vs. Acquired disability learning model ยง๏‚งโ€ฏ People who were born disabled may: โ€ขโ€ฏ Go through formal training and education Give ย up ย on ย life ย  โ€ขโ€ฏ Be well connected with the community ยง๏‚งโ€ฏ While people with an acquired disability may: โ€ขโ€ฏ Go through stages of grief โ€ขโ€ฏ Take a long time before they are ready to learn new ways to live Rely ย on ย others ย  โ€ขโ€ฏ Find learning challenging depending on age, motivation and personality Learn ย to ย be ย  independent ย  ยฉ 2012 Foolproof Limited 9
  • 10. What does that mean to UX? ยง๏‚งโ€ฏ Disability is not homogeneous ยง๏‚งโ€ฏ People with disabilities have emotions too ยง๏‚งโ€ฏ Disabled is not what people with disability call themselves ยฉ 2012 Foolproof Limited 10
  • 11. Labelling: Accessibility or Preferences Accessibility Preferences ยง๏‚งโ€ฏ Not everyone with a disability ยง๏‚งโ€ฏ Everyone has a preference considers themselves disabled ยง๏‚งโ€ฏ You donโ€™t have to be disabled to use ยง๏‚งโ€ฏ They may not be aware or even accessibility features associate themselves with the ยง๏‚งโ€ฏ Users are more likely to try out the features feature ยฉ 2012 Foolproof Limited 11
  • 12. Placement: Visible or hidden Visible by default Hidden under accessibility page ยง๏‚งโ€ฏ Users are more likely to use it if its ยง๏‚งโ€ฏ Users have to find it readily available ยง๏‚งโ€ฏ Users may not aware it exists ยง๏‚งโ€ฏ It helps educate users that such ยง๏‚งโ€ฏ It is technically accessible but not functionality exists usable ยง๏‚งโ€ฏ People with no disabilities may find it suits their preference ยฉ 2012 Foolproof Limited 12
  • 13. Marketing: Primary or accessibility feature ยง๏‚งโ€ฏ Siri is marketed as a primary feature but it is actually a tool developed for people with disabilities ยฉ 2012 Foolproof Limited 13
  • 14. BS8878: Step 7 - Degree of user experience ยง๏‚งโ€ฏ What is BS8878? โ€ขโ€ฏ British standard to outline a framework for web accessibility when designing or commissioning web products. โ€ขโ€ฏ 16 step process in creating accessible web products ยง๏‚งโ€ฏ Step 7: Consider the degree of user-experience the web product will aim to provide โ€ขโ€ฏ Technically accessible โ€ขโ€ฏ Usable โ€ขโ€ฏ Satisfying or enjoyable ยฉ 2012 Foolproof Limited 14
  • 15. BS8878: Step 7 - Degree of user experience Technically ย  Usable ย  SaMsfying ย or ย  accessible ย  enjoyable ย  ยฉ 2012 Foolproof Limited 15
  • 16. Blog: Personas โ€“ Inclusive requirements Start including disability experiences in your personas http://www.foolproof.co.uk/ personas-inclusive-requirements/ ยฉ 2012 Foolproof Limited 16
  • 17. Questions? Thank you @calebtang