TSVETAKALEYNSKA   GAMIFICATION             By Tsveta M.Kaleynska
AGENDA• Definition of Gamification• Why Gamify?• Countries that like to Game It Up• Benefits to Marketers• Successful Exam...
GAMIFICATION IS…AN ADDICTIVE LOYALTY PROGRAM                                By Tsveta M.Kaleynska
USING GAME TECHNIQUES TO SELL PRODUCTS & SERVICES                                   By Tsveta M.Kaleynska
USING LEVELS, REWARDS, AND UNLOCKS TO DRIVE CERTAIN                                   HUMAN BEHAVIOR                      ...
TURNING REAL-WORLD ACTIVITIES INTO GAMES                           By Tsveta M.Kaleynska
GAMIFICATION DEFINITION   Or else said:  Game Thinking+ Game Mechanics  Engage Users     Make $                           ...
GAMIFICATION: Why Gamify?• People at all ages are prone to gamifying  because of a physical and psychological  need to do ...
GAMIFICATION: Why Gamify?• Searches for ‘gamification’ have increased 250% since the beginning  of 2011• Market size $242 ...
GAMIFICATION: Countries that like to Game It Up                                      1. United States                     ...
GAMIFICATION: Benefits to MarketersGamification creates new advertising opportunities. It does so by providing a platform ...
GAMIFICATION Vendor Survey 2011: Vertical Market Segments                                              Source: Gartner    ...
GAMIFICATION Vendor Survey 2011: Client ImplementationIn terms of client implementation, 47% of all companies are looking ...
GAMIFICATION ENGAGEMENT METRICS• Unique visitors• Page views per visitor•   Time spent on site•   Total time spent per use...
GAMIFICATION: Successful ExamplesCollecting Badges in Foursquare(Game Mechanic: Collection, Achievement)•   Foursquare is ...
GAMIFICATION: Successful ExamplesLinkedIn Game Mechanics: Progress Bar•   The profile completeness bar on LinkedIn can be ...
GAMIFICATION: Successful ExamplesUnited Airlines Game Mechanics: Frequent Flyer Miles• Accumulating Frequent Flyer Miles w...
GAMIFICATION: Who is Gamifying?                     And many more…                By Tsveta M.Kaleynska
GAMIFICATION: What to Know About Customers Before Gamifying         What are their needs and goals? Why are they playing? ...
GAMIFICATION: Future                                                Source: Gartner•   By 2016 more than 50% of organizati...
GAMIFICATION: ConclusionGamification is a powerful tool to boost business results – either byincorporating it in a company...
Questions & Answers
REFERENCES•   http://en.wikipedia.org/wiki/Gamification•   http://gamification.org/•   http://www.gamification.co/•   http...
THANK YOU!
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Gamification by Tsveta Kaleynska

  1. 1. TSVETAKALEYNSKA GAMIFICATION By Tsveta M.Kaleynska
  2. 2. AGENDA• Definition of Gamification• Why Gamify?• Countries that like to Game It Up• Benefits to Marketers• Successful Examples• Who is Gamifying?• What to Know About Customers Before Gamifying• Future of Gamification• Conclusion• Q&A By Tsveta M.Kaleynska
  3. 3. GAMIFICATION IS…AN ADDICTIVE LOYALTY PROGRAM By Tsveta M.Kaleynska
  4. 4. USING GAME TECHNIQUES TO SELL PRODUCTS & SERVICES By Tsveta M.Kaleynska
  5. 5. USING LEVELS, REWARDS, AND UNLOCKS TO DRIVE CERTAIN HUMAN BEHAVIOR By Tsveta M.Kaleynska
  6. 6. TURNING REAL-WORLD ACTIVITIES INTO GAMES By Tsveta M.Kaleynska
  7. 7. GAMIFICATION DEFINITION Or else said: Game Thinking+ Game Mechanics Engage Users Make $ By Tsveta M.Kaleynska
  8. 8. GAMIFICATION: Why Gamify?• People at all ages are prone to gamifying because of a physical and psychological need to do so• Gamification subconsciously reinforces a positive brand-consumer identity• Increase customer engagement• Increase customer loyalty• Influence customer’s decisions towards making a purchase• Could generate more accurate detailed statistical data on consumers By Tsveta M.Kaleynska
  9. 9. GAMIFICATION: Why Gamify?• Searches for ‘gamification’ have increased 250% since the beginning of 2011• Market size $242 million Source: Google Trends By Tsveta M.Kaleynska
  10. 10. GAMIFICATION: Countries that like to Game It Up 1. United States 2. Australia 3. Canada 4. India 5. United Kingdom 6. France 7. Germany 8. Italy 9. Spain 10. Japan Source: Google Trends By Tsveta M.Kaleynska
  11. 11. GAMIFICATION: Benefits to MarketersGamification creates new advertising opportunities. It does so by providing a platform forlegitimate interruptive messaging and users are happy to be surprised with rewards. Threeways in which advertisers can profit are: By Tsveta M.Kaleynska
  12. 12. GAMIFICATION Vendor Survey 2011: Vertical Market Segments Source: Gartner By Tsveta M.Kaleynska
  13. 13. GAMIFICATION Vendor Survey 2011: Client ImplementationIn terms of client implementation, 47% of all companies are looking toincrease user engagement. Engagement weighs-in significantly more thanbrand loyalty or brand awareness as motivating factors for implementation. Source: Gartner By Tsveta M.Kaleynska
  14. 14. GAMIFICATION ENGAGEMENT METRICS• Unique visitors• Page views per visitor• Time spent on site• Total time spent per user• Frequency of visits• Depth of visit• Participation Conversions By Tsveta M.Kaleynska
  15. 15. GAMIFICATION: Successful ExamplesCollecting Badges in Foursquare(Game Mechanic: Collection, Achievement)• Foursquare is both a way to collect and record locations that you’ve visited, but has layered on mayorship and badge collection.• Why is Foursquare successful? o Core activity has the intrinsic motivation of fun o Progress mechanics light the way o Social actions are aligned with the social needs of the users• Market objectives of this gamification practice: o Augmentation of the number of possible advertisers by diversification of user consumption o Cost-free user-to-user promotion By Tsveta M.Kaleynska
  16. 16. GAMIFICATION: Successful ExamplesLinkedIn Game Mechanics: Progress Bar• The profile completeness bar on LinkedIn can be seen as an example of game mechanics. Completing a task, such as profile completeness, is an extrinsic motivator.• Market objectives of this gamification practice: o Assure detailed user information for targeting purposes By Tsveta M.Kaleynska
  17. 17. GAMIFICATION: Successful ExamplesUnited Airlines Game Mechanics: Frequent Flyer Miles• Accumulating Frequent Flyer Miles with United Airlines is an example of real life gamification method. Acquired miles can be redeemed for free air travel, for other goods or services, or for increased benefits, such as: travel class upgrades, airport lounge access, or priority bookings.• Market objectives of this gamification practice: o Value added to the service o Stimulation of recurring purchases o Ease of new product/services introduction By Tsveta M.Kaleynska
  18. 18. GAMIFICATION: Who is Gamifying? And many more… By Tsveta M.Kaleynska
  19. 19. GAMIFICATION: What to Know About Customers Before Gamifying What are their needs and goals? Why are they playing? What’s holding them back from achieving their potential?Is it lack of volition (belief that completing the task at hand is valuable) or lack of faculty (ability to complete the task) What is their primary playing style? (solo, competitive, cooperative) Who are they playing with? What social actions do they find enjoyable, and why? What metrics do they care about? By Tsveta M.Kaleynska
  20. 20. GAMIFICATION: Future Source: Gartner• By 2016 more than 50% of organizations that manage innovation will "gamify" those processes and that will be worth at $2.8 billion.• By the same year, more than 70% of Global 2000 organizations will have at least one gamified application. By Tsveta M.Kaleynska
  21. 21. GAMIFICATION: ConclusionGamification is a powerful tool to boost business results – either byincorporating it in a company’s marketing and/or product, or by using itto motivate your staff. The quality of execution determines the success!
  22. 22. Questions & Answers
  23. 23. REFERENCES• http://en.wikipedia.org/wiki/Gamification• http://gamification.org/• http://www.gamification.co/• http://www.codinghorror.com/blog/2011/10/the-gamification.html• http://gamification.org/wiki/Gamification_Benefits• http://gamingbusinessreview.com/wp- content/uploads/2012/05/Gamification-in-2012-M2R3.pdf• http://webdesign.tutsplus.com/articles/general/the-benefits-and-pitfalls- of-gamification/• http://gamify.com/business• http://venturebeat.com/2011/01/21/gamification-is-the-new-black- reaching-beyond-loyalty-programs-to-engagement/• http://www.informationweek.com/thebrainyard/slideshows/view/23290148 9/7-examples-put-gamification-to-work• http://www.forbes.com/sites/gyro/2012/07/16/gamification-comes-of-age/• http://blog.kissmetrics.com/gamification-for-better-results/
  24. 24. THANK YOU!

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