Austin SEO Meetup 4/1/09 with BuzzStream
Upcoming SlideShare
Loading in...5
×
 

Austin SEO Meetup 4/1/09 with BuzzStream

on

  • 12,758 views

Presentation to the Austin SEO Meetup on 4/1/09 about SEO link building and BuzzStream.

Presentation to the Austin SEO Meetup on 4/1/09 about SEO link building and BuzzStream.

Statistics

Views

Total Views
12,758
Views on SlideShare
12,452
Embed Views
306

Actions

Likes
3
Downloads
42
Comments
1

16 Embeds 306

http://knitinr.blogspot.com 191
http://knitinr.blogspot.in 70
http://knitinr.blogspot.ae 19
http://knitinr.blogspot.de 11
http://knitinr.blogspot.com.ar 2
http://knitinr.blogspot.se 2
http://knitinr.blogspot.sg 2
http://knitinr.blogspot.com.es 1
http://knitinr.blogspot.cz 1
http://knitinr.blogspot.co.uk 1
http://knitinr.blogspot.fr 1
http://knitinr.blogspot.mx 1
http://knitinr.blogspot.pt 1
http://www.knitinr.blogspot.com 1
http://www.slideshare.net 1
http://knitinr.blogspot.ca 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Austin SEO Meetup 4/1/09 with BuzzStream Austin SEO Meetup 4/1/09 with BuzzStream Presentation Transcript

    • My Link Building Story
    • My Experience The first million visitors are the hardest
    • What You Need
      • A good story
        • What does your site offer that's unique?
          • The most… the only…. the largest
        • What problem does your site solve?
      • Basic writing & persuasion skills
      • Industry knowledge
      • Basic on-site optimization
        • Crawler-friendly
        • Good URL structure
        • Page optimizations (good unique titles, meta tags, kw density, etc.)
    • Our Strategies
      • Content Promotion
      • Link Requests
      • PR for Link Building
    • Srategy 1: Content Promotion 1.0
      • What we did
        • Forums
        • Usenet news
        • Emailing friends
        • Printable flyers and postcards to apt renters
        • Link exchanges
        • Industry associations
        • Awards
        • Directories
        • “ Do follow” site sponsorships (quasi paid link)
    • Content Promotion 2.0
      • What I'd do today...
        • Biz dev (n-way link exchanges with trusted partners)
        • Blogging
        • Twitterhawk (Twitter search + automated Tweets)
        • Widgets
        • Relevant “do follow” blog comments
        • Facebook Connect (announce users’ activity to friends)
        • Wikis
        • Indirectly-Paid Links (contests, donations, paid reviews)
    • Strategy 2: Link Requests
      • Co-citation/hubs
      • .edu sites
      • Similar category, not competitive
    • Link Requests: co-citation/hubs
      • A site that links to multiple of your competitors
      • Free way to find...
        • Google search: linkdomain:competitorA.com linkdomain:competitorB.com -linkdomain:yoursite.com
      • Paid way to find...
        • SEOBook Hub Finder
        • SEOMoz Linkscape
    • Link Requests: .edu sites
      • .edu's are high authority
      • Webmasters will add legitimately valuable resources
      • Google search: linkdomain:competitorA.com linkdomain:competitorB.com -linkdomain:yoursite.com site:.edu
      • Research, research, research
        • Understand who you're contacting
        • Who is responsible? Web editor, web admin, department secretary, director of department
    • Link Requests: similar category sites
      • Find related sites that don't compete
      • Your site likely has 2 topics
        • My topic: apartment + city
          • Real estate > Rentals > Apartments
          • US > State > City
        • Go up 1 conceptual level and combine: City + Real Estate
      • Give us a link, get free ad impressions
        • “ Join our directory of realtors who help Denver first time home buyers!”
        • Self-serve system to generate the correct geo-specific anchor text + deep backlink
    • Link Requests: How To Pitch
      • Research site owner – find a person
      • Track your prospects
        • URL, PageRank, name, email, Twitter ID, Linkedin
      • Personalized email “Hi Mary, I was wondering if you could point me in the right direction... who is responsible for the Dept of Urban Studies website?”
      • BE HUMAN
      • Use multiple channels (Linkedin, Twitter, Email, Phone, US mail)
      • 3 tries, 2 channels, then move on
      • Tools: Twellow, Zabasearch, Broadlook Diver
    • Strategy 2: PR-SEO
      • PR for Link Building
      • Blogger outreach
    • PR-SEO – PR for Link Building
      • Coverage in mainstream media
        • Newspapers and TV
      • Very high influence links
      • Reporters expect to be pitched
        • Website owners and bloggers may get huffy
      • You don't always get a link
        • Approach many
        • Pitch your website, not your company
      • Bloggers often cover news stories
    • PR-SEO – Finding Reporters
      • Find reporters via news monitoring
        • Be creative “ your landlord ” “ apartment rents ” “ vacancy rate ” “ facing eviction ”
        • Look for competitors & complements: Zillow, Trulia
      • Segment your contacts
        • Real estate beat reporters local/natl, Tech reporters, Multi-family industry trade press, Lifestyle/personal finance, Local interest, Startup/Web 2.0
    • PR-SEO – Finding Reporters
      • Tools
        • Google Alerts, Topix.net, Technorati, Trackur, Vibemetrix, Filtrbox
        • Factiva (historical news), free via APL http://www.ci.austin.tx.us/library/databases.htm
        • EBSCO (industry trade pubs), free to UT students
    • PR-SEO – Reporter Research
      • Research and record
        • Name, email, phone, publication, category, city
        • Relevant story
        • Recent coverage
      • Tools
        • Daylife
        • Media Bistro
        • Vocus/Cision/PR Newswire
        • Search: twittering journalists
        • Broadlook Diver
    • PR-SEO - Pitching
      • When you find a reporter...
        • Short intro/elevator pitch for your site (100 words)
      • When you have news...
        • Do NOT send one-size-fits-all press releases
        • Write a version for each segment
        • Email each reporter personally, 1-line informal intro
        • Paste your segment-specific story at the end
      • Tools
        • Bad Pitch Blog
    • PR-SEO What to Pitch
      • News is...
        • Major company news – round of VC, big client win
        • New product features
          • Apartments + Sex Offenders + Google Maps
          • Industry Calendar + Google Calendar
          • Top 20 Best Cities for X
          • Whatever is new/shiney (Facebook, iPhone/Android app)
        • Someone else's news where you're relevant
          • Zillow home valuations ... “What the Neighbors Pay”
        • Evergreen research tools – rent pricing trend graphs
    • PR-SEO - Blogger Relations
      • Rules of Engagement
        • #1 Must be personalized & relevant
        • #2 Follow instructions
          • Sometimes giving bloggers stuff is ok (never ok for reporters)
        • #3 Build a relationship
          • Comment on their blog (add value)
          • Find, follow, and engage via Twitter
          • Email them via their preferred method
      • Beware of the the PR blacklist
        • Lifehacker, Chris Anderson
    • Additional Resources
      • Laura's presentation http://www.slideshare.net/LauraAlter/linkbuilding-presentation
      • Wiep.net, The Perfect Link Request
      • http://wiep.net/talk/link-building/link-request-email-template/
      • WebInkNow, How to Pitch the Media http://www.webinknow.com/2007/02/how_to_pitch_th.html
    • BuzzStream for Link Building
      • CRM for link prospects
      • Automates contact info & metics research
      • Create campaigns based on advanced searches
      • Tracking outreach
      • Tracking payments
      • Backlink checker
      • Team coordination/sharing
    • The Link Building Process Find Prospects Review site Research contact info Research metrics Record in spreadsheet Personalized outreach Record in spreadsheet Check for link Make outreach list Lookup previous outreach
    • The BuzzStream Process Find Prospects Review site BuzzMark It Personalized outreach Advanced Search
    • BuzzMarker
      • Prospects
      • Existing links
      • Paid links
    • Link Prospect CRM
    • Advanced Search
    • Outreach Tracking
    • Track Link Payments
    • Backlink Checker
    • Thanks! Free private beta invites for SEO Meetup http://kl.am/M7 Jeremy Bencken Co-founder, BuzzStream [email_address] Twitter: @jeb512 Note, capital “M”