13 stats from a wide variety of sources that paint the picture of the Direct Response Marketing industry. Interesting research for any contact center or BPO running DR Campaigns.

1. The State of Direct
Response Summed Up
in 13 Statistics

2. "Direct Response" on Google
Returns 44,600,000 results
Source: Google

3. 79% of households
either read or skim
bulk mail advertising
sent to their home.
Source: 2010 DMA Statistical Fact Book

4. “Online” accounts for
30% of the $55 billion spent on direct
marketing in the United States.
Source: Brand net analysis based on Barclays Capital, Think Equity Partners LLC, and DMA

5. Direct marketing campaigns in all
channels drive more than
$1.7 trillion worth of annual sales
through the US economy, and as much
as three times that amount of sales
globally.
Source: The Power of Direct Marketing: 2009-10, Direct Marketing Association

6. As of Q1 2010, the 292 million people
in the US with TVs,
average 158 hours,
25 minutes each month tuning into
television.
Source: The Nielsen Company.

7. 37.5% of people intend to purchase after only one ad
exposure
Source: Insight Express

8. 75%
of
Americans
have found a commercial on TV
confusing.
Source: Harris Poll

9. Direct Response Free Standing Inserts (FSIs)
generated
38,797,000,000 web page
impressions
in 2009, a 5.8% decline from 2008.
Source: TNS/Marx Promotion Intelligence

10. In the 1st half of 2010, Direct
Response companies spent
$567,067,370
on 5,558.16 Magazine Ad Pages.
Source: Publishers Information Bureau, August 2010

11. The US direct marketing services industry
includes about
3,500 companies with combined annual
revenue of about $10 billion.
The 50 largest firms account for about 45 percent of revenue.
Source: First Research: Executive Summary Brief Excerpt from Industry Overview Chapter

12. Companies that maintained or increased
their ad spend during a recession and in the
years following
experienced a 256% increase in
sales
compared to those who cut their budgets.
Source: McGraw Hill

13. B2B direct response advertising
takes up more than
42% of marketing
budgets.
Source: Direct Marketing Association

14. On average, each
$1 spent
in 2009 on direct marketing advertising drove a
return of $11.65 in added sales.
By 2014, the avg return on direct marketing
investment
will rise to $12.03.
Source: Direct Marketing Association