Part of a 101 level presentation that we use to introduce clients to the Social Web. There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version. [updated to V3]

1. Social Persuasion
Introduction to Social Marketing
September 1, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500

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The Shift In Cultural Behavior

3. #tigs
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6. Who+How
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US Online Adults Social Participation
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Social Technographics Ladder® Forrester Research

7. Who+How
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Inactives
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Social Technographics Ladder® Forrester Research

8. Who+How
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Spectators
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Social Technographics Ladder® Forrester Research

9. Who+How
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Social Technographics Ladder® Forrester Research

10. Who+How
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Social Technographics Ladder® Forrester Research

11. Who+How
Critics
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Social Technographics Ladder® Forrester Research

12. Who+How
Creators
Critics
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Social Technographics Profile® Forrester Research

14. Facebook #s
250M+Active Global Users
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Facebook Internal Statistics 2009

15. Facebook #s
120M+Daily Users
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Facebook Internal Statistics 2009

16. Facebook #s
2/3+ Users Are Outside of College
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Facebook Internal Statistics 2009

17. Facebook #s
35+ Fastest Growing Demographic
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Facebook Internal Statistics 2009

18. Facebook #s
22% Internet Traffic Into Facebook 12/08
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Facebook Internal Statistics 2009

19. Sample Facebook TouchGraph
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20. Facebook - Default Wall View
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21. Facebook Commercial Fan Page
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22. Facebook Commercial Fan Page
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23. Facebook Internal Messaging
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24. Facebook Group Page
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25. Twitter #s
1,382%
Growth From 3/08 - 3/09
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Nielsen Online March 2009

26. Twitter #s
27M+ U.S. Users
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Pear Analytics Twitter Study Aug. 2009

27. Twitter #s
55% Female Users
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Pear Analytics Twitter Study Aug. 2009

28. Twitter #s
27% Users Are Active
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Pear Analytics Twitter Study Aug. 2009

29. Twitter Profile View
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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

34. Twitter As A Promotions Channel
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35. Twitter As A Promotions Channel
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36. Twitter As A Promotions Channel
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37. Twitter As A Promotions Channel
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38. Twitter As A Promotions Channel
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39. Twitter As A Promotions Channel
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40. Twitter As A Promotions Channel
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41. Values Social Engagement Essentials
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42. Be Honest
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43. Be Relevant
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44. Be Amazing
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45. Be Generous
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Process For Moving From Theory To Action

47. Social Engagement Process
Discovery
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48. Social Engagement Process
Strategy
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49. Creative
Development
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Social Engagement Process

50. Community
Engagement /
Management
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Social Engagement Process

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Case Study
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Susan G. Komen For The Cure: Arkansas

52. Outreach and Communications
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53. Leadership and Support
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54. Personal Interaction
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Event Updates and Community Management

56. Case Study
Oxford American Magazine

57. Social Content Development
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Community Management and Culture Leadership

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Community Management And Content Sharing

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Community Management and Content Development

61. Tools Social Applications
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62. RSS Reader (Google Reader)
Tools
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63. Twitter Extensions (CoTweet)
Tools
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Twitter Extensions (Pea Shoot App)

65. Twitter Extensions (TweetDeck)
Tools
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Social Media Monitoring (Radian6)

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Social Media Monitoring (Radian6)

68. Social Persuasion
Introduction to Social Marketing
September 1, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500

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@armano @paulisakson
@faris @awolk
@jonathanbriggs
@mashable @iA
@gapingvoid
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Influencers
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70. Influencers
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71. Influencers
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72. Influencers
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75. Dark wood background Busy crosswalk scene 1 Taxis in New York
http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/
matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in-
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Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street
and Escalator http://www.istockphoto.com/ intersection
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http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/
stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at-
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