Failure IS an option, when you've got the wrong tools. After years of observation in the field, brand specialist David Brier isolated the exact formula to create a Sh*tty brand, seeing what corporations and startups do to boobytrap their success. You will find these to be true and helpful, to sidestep that curb of sh*t-infested stupidity that many brands trip over. Follow David on twitter @davidbrier Find out more at DBD International's Website at http://www.risingabovethenoise.com where you can subscribe to your own updates and download your free copy of The Lucky Brand eBook. David Brier will help you get there. It's where leading entrepreneurs and brands turn to to stay the course to success, brand leadership and knowing when to rock when others roll.

1. For CEOs and Startups
How to
create
a sh*tty brand
ILU RE
AIN FA
C ERT —
O ess steps
K T rtl
AC effo
ST TR in 3
HE FA — (and we do mean effortless)
T

2. But first,
some sobering facts
(before your bubble really bursts)
@davidbrier

3. With a new business
opening its doors
every 80 minutes....
@davidbrier

4. With a new business
opening its doors
every 80 minutes....
You face 127 new
competitors each
week (that’s 6,600
each year).
@davidbrier

5. 99% of those companies will
make the same 3 mistakes.
@davidbrier

6. 99% of those companies will
make the same 3 mistakes.
Creating nothing more
than a sh*tty brand.
@davidbrier

7. 99% of those companies will
make the same 3 mistakes.
Creating nothing more
than a sh*tty brand.
And a lousy company.
@davidbrier

8. The following slides show you
the exact 3 steps to do that....
@davidbrier

9. The following slides show you
the exact 3 steps to do that....
So you can avoid
making those
same stupid
mistakes.
@davidbrier

10. The following slides show you
the exact 3 steps to do that....
So you can avoid
making those
same stupid
mistakes. And
succeed.
@davidbrier

11. Presented with
scientific precision
in startling Defy-O-Vision

12. The 3 Steps
to a Sh*tty
Brand

13. “How to create a sh*tty brand”
Step 1
Using cliches to
convey your brand’s
value and distinction

14. “How to create a sh*tty brand”
Step 2
and its by-product
Using cliches to
convey your brand’s
value and distinction
Copying what
other brands are
doing to guide
what your brand
should be doing

15. “How to create a sh*tty brand”
Step 2
and its by-product
Using cliches to
convey your brand’s
value and distinction
me-too
crap
Copying what
other brands are
doing to guide
what your brand
should be doing

16. “How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
Copying what What your
other brands are mother/spouse/
doing to guide best friend/dog
what your brand thinks your brand
should be doing should be doing

17. “How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
me-too
crap
Copying what What your
other brands are mother/spouse/
doing to guide best friend/dog
what your brand thinks your brand
should be doing should be doing

18. “How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what What your
other brands are mother/spouse/
doing to guide best friend/dog
what your brand thinks your brand
should be doing should be doing

19. “How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what What your
other brands are mother/spouse/
mindless
doing to guide waste best friend/dog
what your brand thinks your brand
should be doing should be doing

20. Resulting in the
final outcome...

21. “How to create a sh*tty brand”
Step 3
in all its glory
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what What your
other brands are mother/spouse/
mindless
doing to guide waste best friend/dog
what your brand thinks your brand
should be doing should be doing

22. “How to create a sh*tty brand”
Step 3
in all its glory
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what
sh*t What your
other brands are mother/spouse/
mindless
doing to guide waste best friend/dog
what your brand thinks your brand
should be doing should be doing

23. It’s that easy!

24. Want to delete this crap
from your brand?

25. Want to delete this crap
from your brand?
Use these 3 simple steps...

26. 1. Get rid of clichés
@davidbrier

27. 1. Get rid of clichés
2. Stop blindly copying what’s
commonplace and be original
@davidbrier

28. 1. Get rid of clichés
2. Stop blindly copying what’s
commonplace and be original
3. Stop seeking out permission and
agreement from everyone from the
mailman to your mother-in-law
(she doesn’t know).
Be certain and confident.
@davidbrier

29. 1. Get rid of clichés
2. Stop blindly copying what’s
commonplace and be original
3. Stop seeking out permission and
agreement from everyone from the
mailman to your mother-in-law
(she doesn’t know).
Be certain and confident.
@davidbrier Or hire us.

30. Need more insight into creating a brand?
Check out:
@davidbrier Subscribe: www.risingabovethenoise.com

31. Need more insight into creating a brand?
Check out:
@davidbrier Subscribe: www.risingabovethenoise.com

32. Need more insight into creating a brand?
Check out:
@davidbrier Subscribe: www.risingabovethenoise.com

33. Need more insight into creating a brand?
Check out:
Or hire us.
@davidbrier Subscribe: www.risingabovethenoise.com

34. Want more?

35. Want more?
Subscribe at RisingAboveTheNoise.com

36. Want more?
Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:
@davidbrier

37. Want more?
Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:
@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International