For CEOs and Startups
How to
create
a sh*tty brand
ILU RE
AIN FA
C ERT —
O ess steps
K T rtl
AC effo
ST TR in 3
HE FA — (and we do mean effortless)
T

But first,
some sobering facts
(before your bubble really bursts)
@davidbrier

With a new business
opening its doors
every 80 minutes....
@davidbrier

With a new business
opening its doors
every 80 minutes....
You face 127 new
competitors each
week (that’s 6,600
each year).
@davidbrier

99% of those companies will
make the same 3 mistakes.
@davidbrier

99% of those companies will
make the same 3 mistakes.
Creating nothing more
than a sh*tty brand.
@davidbrier

99% of those companies will
make the same 3 mistakes.
Creating nothing more
than a sh*tty brand.
And a lousy company.
@davidbrier

The following slides show you
the exact 3 steps to do that....
@davidbrier

The following slides show you
the exact 3 steps to do that....
So you can avoid
making those
same stupid
mistakes.
@davidbrier

The following slides show you
the exact 3 steps to do that....
So you can avoid
making those
same stupid
mistakes. And
succeed.
@davidbrier

Presented with
scientific precision
in startling Defy-O-Vision

The 3 Steps
to a Sh*tty
Brand

“How to create a sh*tty brand”
Step 1
Using cliches to
convey your brand’s
value and distinction

“How to create a sh*tty brand”
Step 2
and its by-product
Using cliches to
convey your brand’s
value and distinction
Copying what
other brands are
doing to guide
what your brand
should be doing

“How to create a sh*tty brand”
Step 2
and its by-product
Using cliches to
convey your brand’s
value and distinction
me-too
crap
Copying what
other brands are
doing to guide
what your brand
should be doing

“How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
Copying what What your
other brands are mother/spouse/
doing to guide best friend/dog
what your brand thinks your brand
should be doing should be doing

“How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
me-too
crap
Copying what What your
other brands are mother/spouse/
doing to guide best friend/dog
what your brand thinks your brand
should be doing should be doing

“How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what What your
other brands are mother/spouse/
doing to guide best friend/dog
what your brand thinks your brand
should be doing should be doing

“How to create a sh*tty brand”
Step 3
and its by-products
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what What your
other brands are mother/spouse/
mindless
doing to guide waste best friend/dog
what your brand thinks your brand
should be doing should be doing

Resulting in the
final outcome...

“How to create a sh*tty brand”
Step 3
in all its glory
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what What your
other brands are mother/spouse/
mindless
doing to guide waste best friend/dog
what your brand thinks your brand
should be doing should be doing

“How to create a sh*tty brand”
Step 3
in all its glory
Using cliches to
convey your brand’s
value and distinction
me-too useless
crap crud
Copying what
sh*t What your
other brands are mother/spouse/
mindless
doing to guide waste best friend/dog
what your brand thinks your brand
should be doing should be doing

It’s that easy!

Want to delete this crap
from your brand?

Want to delete this crap
from your brand?
Use these 3 simple steps...

1. Get rid of clichés
@davidbrier

1. Get rid of clichés
2. Stop blindly copying what’s
commonplace and be original
@davidbrier

1. Get rid of clichés
2. Stop blindly copying what’s
commonplace and be original
3. Stop seeking out permission and
agreement from everyone from the
mailman to your mother-in-law
(she doesn’t know).
Be certain and confident.
@davidbrier

1. Get rid of clichés
2. Stop blindly copying what’s
commonplace and be original
3. Stop seeking out permission and
agreement from everyone from the
mailman to your mother-in-law
(she doesn’t know).
Be certain and confident.
@davidbrier Or hire us.

Need more insight into creating a brand?
Check out:
@davidbrier Subscribe: www.risingabovethenoise.com

Need more insight into creating a brand?
Check out:
@davidbrier Subscribe: www.risingabovethenoise.com

Need more insight into creating a brand?
Check out:
@davidbrier Subscribe: www.risingabovethenoise.com

Need more insight into creating a brand?
Check out:
Or hire us.
@davidbrier Subscribe: www.risingabovethenoise.com

Want more?

Want more?
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Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:
@davidbrier

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Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:
@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International