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How to create a sh*tty brand (brand strategy)

Failure IS an option, when you've got the wrong tools. After years of observation in the field, brand specialist David Brier isolated the exact formula to create a Sh*tty brand, seeing what corporations and startups do to boobytrap their success. You will find these to be true and helpful, to sidestep that curb of sh*t-infested stupidity that many brands trip over. Follow David on twitter @davidbrier Find out more at DBD International's Website at http://www.risingabovethenoise.com where you can subscribe to your own updates and download your free copy of The Lucky Brand eBook. David Brier will help you get there. It's where leading entrepreneurs and brands turn to to stay the course to success, brand leadership and knowing when to rock when others roll.

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For CEOs and Startups

How to
create
a sh*tty                        brand
                                               ILU RE
                                  AIN FA
                             C ERT —
                          O ess steps
                     K T rtl
                   AC effo
           ST   TR in 3
   HE   FA       —               (and we do mean effortless)
 T
But first,
  some sobering facts
   (before your bubble really bursts)


@davidbrier
With a new business
              opening its doors
              every 80 minutes....




@davidbrier
With a new business
              opening its doors
              every 80 minutes....
               You face 127 new
               competitors each
               week (that’s 6,600
               each year).
@davidbrier
99% of those companies will
  make the same 3 mistakes.




@davidbrier
99% of those companies will
  make the same 3 mistakes.
  Creating nothing more
  than a sh*tty brand.


@davidbrier

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How to create a sh*tty brand (brand strategy)

  • 1. For CEOs and Startups How to create a sh*tty brand ILU RE AIN FA C ERT — O ess steps K T rtl AC effo ST TR in 3 HE FA — (and we do mean effortless) T
  • 2. But first, some sobering facts (before your bubble really bursts) @davidbrier
  • 3. With a new business opening its doors every 80 minutes.... @davidbrier
  • 4. With a new business opening its doors every 80 minutes.... You face 127 new competitors each week (that’s 6,600 each year). @davidbrier
  • 5. 99% of those companies will make the same 3 mistakes. @davidbrier
  • 6. 99% of those companies will make the same 3 mistakes. Creating nothing more than a sh*tty brand. @davidbrier
  • 7. 99% of those companies will make the same 3 mistakes. Creating nothing more than a sh*tty brand. And a lousy company. @davidbrier
  • 8. The following slides show you the exact 3 steps to do that.... @davidbrier
  • 9. The following slides show you the exact 3 steps to do that.... So you can avoid making those same stupid mistakes. @davidbrier
  • 10. The following slides show you the exact 3 steps to do that.... So you can avoid making those same stupid mistakes. And succeed. @davidbrier
  • 11. Presented with scientific precision in startling Defy-O-Vision
  • 12. The 3 Steps to a Sh*tty Brand
  • 13. “How to create a sh*tty brand” Step 1 Using cliches to convey your brand’s value and distinction
  • 14. “How to create a sh*tty brand” Step 2 and its by-product Using cliches to convey your brand’s value and distinction Copying what other brands are doing to guide what your brand should be doing
  • 15. “How to create a sh*tty brand” Step 2 and its by-product Using cliches to convey your brand’s value and distinction me-too crap Copying what other brands are doing to guide what your brand should be doing
  • 16. “How to create a sh*tty brand” Step 3 and its by-products Using cliches to convey your brand’s value and distinction Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  • 17. “How to create a sh*tty brand” Step 3 and its by-products Using cliches to convey your brand’s value and distinction me-too crap Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  • 18. “How to create a sh*tty brand” Step 3 and its by-products Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  • 19. “How to create a sh*tty brand” Step 3 and its by-products Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  • 21. “How to create a sh*tty brand” Step 3 in all its glory Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  • 22. “How to create a sh*tty brand” Step 3 in all its glory Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what sh*t What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  • 24. Want to delete this crap from your brand?
  • 25. Want to delete this crap from your brand? Use these 3 simple steps...
  • 26. 1. Get rid of clichés @davidbrier
  • 27. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original @davidbrier
  • 28. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original 3. Stop seeking out permission and agreement from everyone from the mailman to your mother-in-law (she doesn’t know). Be certain and confident. @davidbrier
  • 29. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original 3. Stop seeking out permission and agreement from everyone from the mailman to your mother-in-law (she doesn’t know). Be certain and confident. @davidbrier Or hire us.
  • 30. Need more insight into creating a brand? Check out: @davidbrier Subscribe: www.risingabovethenoise.com
  • 31. Need more insight into creating a brand? Check out: @davidbrier Subscribe: www.risingabovethenoise.com
  • 32. Need more insight into creating a brand? Check out: @davidbrier Subscribe: www.risingabovethenoise.com
  • 33. Need more insight into creating a brand? Check out: Or hire us. @davidbrier Subscribe: www.risingabovethenoise.com
  • 35. Want more? Subscribe at RisingAboveTheNoise.com
  • 36. Want more? Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  • 37. Want more? Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International