In this presentation we’ll have a look at a few real-world examples of successful mobile sites and what they do right and wrong. We’ll explore how the mobile Web fits into the larger stack of data that you already control. By modeling the Apple 3-tier approach, iTunes store (in the cloud), iTunes (desktop app), and iPod (mobile), you can use your company’s strengths to create a mobile site that complements your existing presence. By the end of this presentation you will understand some of the basic technologies used to target mobile devices and platforms, how to improve the user-experience and interaction with page elements such as forms, and generally what the mobile Web is and where it is heading in the near future—plus a bit of cheese slicing history thrown in for good measure. If your company is interested in getting involved in the mobile space or want to take your basic site to the next level, then this presentation is ideal for you.

1. Creating a specialized Mobile UI
Brian Suda
http://suda.co.uk

2. Thor Bjørklund

3. Talking Heads

4. It is about the lifestyle

5. Full fat vs. Fat free

6. Types of Users

7. Repetitive Now
Types of Users

8. Bored Now
Types of Users

9. Urgent Now
Types of Users

11. Nokia 1100 Apple iPhone
Types of Devices

12. Nokia 1100 Apple iPhone
200+ Million so far ~14 Million by the end
of 2008
Types of Devices

13. Browser Sniffing

14. <a href=“tel:+123.456.7890”>call me</a>
Tel protocol

15. á→a
ö→o
Downcasting

16. Résumé→ Resume
Downcasting

17. Rauðalækur
Downcasting

18. Rauðalækur
Raudalaekur
Downcasting

19. Activation Code: ABA2C
T9 and URLs

20. Activation Code: ADA3C
T9 and URLs

21. Dropdowns vs. Lists

22. http://www.37signals.com/svn/posts/1128-learning-from-bad-ui
Seek time vs. choices

23. Command Line Interfaces

25. 3 tiered approach

26. 2D barcodes

27. 1D barcodes
1D Barcodes

28. 2D barcodes

29. 2D barcodes

30. 2D barcodes

32. Best Practices
kurafire

33. Core Phones

34. TEST TEST TEST

35. Conclusions

36. Questions?

37. Real World Examples