Richsnippets refer to a summary that users can see on a website. While they cannot improve a site’s ranking, they add value to optimisation efforts and can increase website traffic. These can help users identify if a certain website listing is relevant to their query. These include author information, event notification, and review and ratings.

1. SEO Services Australia
Address: 23 Lucas St, Caulfield South, VIC 3162
Phone: (61) 2-8484-1104
Website: http://www.seoservices.com.au/
Importance of Rich Snippets and How They Contribute to WebTraffic
Richsnippets refer to a summary that users can see on a website. While they cannot improve a site’s ranking, they add value to optimisation efforts and can increase website traffic. These can help users identify if a certain website listing is relevant to their query. These include author information, event notification, and review and ratings.

2. SEO Services Australia
Address: 23 Lucas St, Caulfield South, VIC 3162
Phone: (61) 2-8484-1104
Website: http://www.seoservices.com.au/
Precise descriptions of content draw the user’s attention to a certain result over another. Sites using rich snippets are more noticeable and have better visibility. This can increase site traffic and lower bounce rates. Visitors are also less likely to leave a page right away, making the average time on the website longer.
Using Rich Snippets
One of the main advantages of a rich snippet is that it can improve click through rates by boosting the appearance of a listing. This also provides more information to visitors and boost page visibility. Rich snippets can also validate what the user is looking for so that they will stick around to the page.

3. SEO Services Australia
Address: 23 Lucas St, Caulfield South, VIC 3162
Phone: (61) 2-8484-1104
Website: http://www.seoservices.com.au/
Authorship and Ratings
Rich snippets add more value to a listing and can give potential clients more reason to click on a certain website instead of others. These can be used to mark-up different types of content and give users a quick access to information on topics such as recipes, song albums, product ratings restaurants, and others.
Authorship can have a direct impact on the visibility of a website. It also adds credibility to the content and increases the number of click and visits to a page. Site owners can add rich snippet information by linking their Google+ profile to the sites they publish their content on. Google Authorship displays information such as name, number of people in circles, and the photo of the author.
Ratings on rich snippets can also boost the appearance of a listing and review information or star rating of the product. The most common type of rich snippet code is aggregate voting. This enables users to rate or score a specific product or service. There are different plugins that can automatically update rich snippets when there is a new review.
Resources:
http://www.seoservices.com.au/australia/melbourne-seo-company
https://support.google.com/webmasters/answer/2722261?hl=en
http://www.huffingtonpost.com/piyush-mangukiya/rich- snippets_b_3853235.html