For the Toronto Youth Innovators conference, a presentation about evaluating social media business brands and organizing a Twitter chat. Refer to these articles: http://www.itbusiness.ca/news/how-to-evaluate-your-social-media-brand-beyond-the-numbers/43667 http://www.itbusiness.ca/news/what-we-learned-from-running-our-twitter-chats/43695

1. Social media is about people
Measuring the success of people using social accounts

2. Empty house syndrome
●
●
You wouldn't put out a
jack-o-lantern on
Halloween and then not
answer the door. That's
mean.
We need people to
answer the door at least
some times; we can't
always be home

3. The 8 point system
●
●
8 point scoring system to rate our social media
presence
Points awarded for:
–
Presence exists, graphics created, automated
feed , evidence of human life, consistently engaged
by human, evidence of listening, sharing by
audience, engagement by audience
Read this: How to evaluate your social media brand beyond the numbers

4. Twitter

5. Facebook

6. Twitter Chat Process
Read this: What we learned from running our Twitter chats

7. Topic selection and content creation
• It must happen at a specific date and time
• It requires a venue (in the case of Twitter, that's
your # hash tag)
• You must communicate the value of attendance
• You must set the agenda for what will happen
at the event (For example, how long will it be
and what questions will be answered?)

9. People: You’ve got personality!
There are different roles to be fulfilled during a
Twitter chat
•Moderator – organizes the chat and drives the
main conversation
•Experts – provides answers to the subject matter
questions
•Guests – booked ahead and organically joining
the chat, both to contribute and ask questions

11. Promotion: Internal battle cry
Make some noise
• Write tweets in advance and scheduled them
with a tool like TweetDeck
• Ask all involved stakeholders to promote the
chat as well
• Reach out to people who may be interested in
the subject matter
• Use a calendar invitation (Google, Outlook,
Facebook, etc.)

13. Chat: Have a gameplan, audibles
The chat begins
• Lay down ground rules such as format of using
Q1, Q2 to ask the planned questions and A1, A2
to respond. Remind people to use the hash tag.
Embrace the chaos
• Moderator tries to respond to everyone involved
as much as possible
• Be flexible with flow of conversation, planned
questions
• Stay positive

15. Recap and Report
Write a blog post recapping the chat
• Highlight what was learned
• Make participants feel like stars and embed
their tweets
Report to the stakeholders with measurements
• Use tracking and analytics tools to show reach,
impressions, influencers involved, other impact
values
• What’s your next topic?