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Consultant - Brent Purves
Internet Marketing Consultant • SEO/SEM • Viral Marketing • Media Buying •
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March 26, 2010 Google and Yahoo Face Off Over Local Ads Viewed 78 times
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Yahoo this week described itself to Forbes.com as “laser focused” on bringing local
brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Filed under
Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches google local
are now related to the location of the searcher. local marketing
mobile advertising
yahoo local
It’s no secret that local and
mobile advertising are growth areas — Borrell recently projected that location-based
mobile spending would grow to $4 billion in 2015 from $34 million in 2009 — but now
both giants and startups are rushing to get their ducks in a row. Yahoo says it wants to
bring on national chains like fast food restaurants that advertise regionally, but often
spend just 1-2 percent of their budgets online. “Local display is about to take off,” Lem
Lloyd, Yahoo’s VP of channel sales for North America, told Forbes.
via salon.com
Need assistance or consulting with advertising your Vancouver or international business or
organization using local or mobile online advertising in Google or Yahoo? Contact Brent
Purves at Stir Communications Group Vancouver http://www.StirGroup.com today
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