4. ⢠Social media sites are driving tons of
trafďŹc. TONS.
⢠Your customers are spending more
and more time in them.
⢠The battle is for attention. Are you
winning?
5. The ďŹgures
⢠161 Million Unique (Facebook)
⢠61 BILLION Page Views (Facebook)
⢠117 Million Unique (MySpace)
⢠73 Million in USA (MySpace)
Figures for September
6. Steps
⢠Step 1: Realize you have a community
⢠Step 2: Engage your community
⢠Step 3: Cast your nets
⢠Step 4: Let your community bloom
10. Your community is
everywhere
⢠Stop thinking of your site as a single
destination.
⢠Go to where the people are (lots of
choices, you decide)
⢠Cast your net wide, because....
15. What this means to you?
⢠Harder to compete for attention on your own
⢠Harder to acquire new users (people are
ďŹckle)
⢠BUT People are spending more time online
⢠AND There are more people online
⢠so how can this help you?
17. An Ex: theBoaters.com
⢠Built a NICHE community
⢠Started seeding it with PPC acquired
trafďŹc (high costs)
⢠500 users after 3 weeks ( low
conversion rate on signups)
18. Theboaters + Facebook
⢠Created a facebook interface for their
site
⢠Accepted facebook logins as their
users (PRE- FB connect)
⢠RedeďŹned what a facebook app was to
them
⢠Grew to 20,000 users in 6 weeks!
21. Is your site a silo?
⢠Are you syndicating your content?
⢠Are you sharing your site?
⢠Can your users contribute to your
site?
⢠Can they take the content with them?
22. What you can do about it
⢠What opportunities are out there?
⢠How do we leverage them?
⢠How do we measure ROI?
⢠How do we implement these things?
24. What FB Connect can do for you.
⢠Lower barrier to ⢠Create a facebook
entry for new users âappâ so you own
100% of the page
⢠They bring their views
friends with them.
⢠Distribute your
⢠THEY BRING THEIR content to 160 Million
FRIENDS! users
⢠Syndicate your site ⢠Low customer
interactions to acquisition costs
facebook
26. What OpenID means
⢠Dramatically lower your signup
friction
⢠Millions of users (any Yahoo, MSN,
GMail, MySpace, or AIM username)
⢠Paired with social graph = $$$$$
⢠Reduce spam/pre-authenticated
people
27. Social Graph & You
⢠Social portability.
⢠Bring friend relationships in, and blow
them out.
⢠make it dead simple for your users to
share with their friends.
28. Social Graph API?
⢠POTENTIALLY amazing
⢠Map the relationships between people
⢠Use the map to ďŹnd new connections
and customers
29. Implementing it all
⢠Not trivial. No matter what they tell
you.
⢠A good programmer can tie in your
site to any of these platforms.
⢠But make sure you think about this
stuff BEFORE starting a site
30. Conclusion
⢠Your community is key to your social
media efforts
⢠Your community is everywhere (so
you need to go to them)
⢠You can build any niche from the
existing communities