We create packaging prototypes and comps that help sell new ideas and reinforce brands.

1. PRoToTyPeS
we HeLP you SeLL
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2. ScHawk PRoToTyPeS cReaTeS Packaging PRoToTyPeS and comPS
THaT HeLP SeLL new ideaS and ReinfoRce bRandS.
Our services range from providing comps for “live” local market tests in-store, to
production comps used to sell in new products at retail, to hero comps suitable for
media exposure and PR opportunities.
We offer an exceptional range of structures, finishes and techniques, giving you full
opportunity to meet demands and efficiently test for the best results. Whether it’s a
new substrate, a unique look and feel, demanding color management, a smaller
package, on-the-fly personalization or new in-store testing, Schawk Prototypes can
help you create compelling and consistent brand experiences at home, on the go, at
the store and on the shelf.
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3. ouR comPReHenSive SeRviceS HeLP
Packaging TeamS make infoRmed,
confidenT deciSionS during the new product development
testing phase; when implementing new design concepts; reducing packaging;
testing new substrates and colors; and selling in new products to retailer buyers.
We also help brand owners consolidate all the package comping needs throughout
their organization to achieve time and cost savings and brand consistency.
And if you require a more integrated solution⎯– strategic,
creative or other executional services – we can leverage
the unique expertise and skills of Schawk’s other
businesses to provide a more comprehensive brand
point management solution.
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4. SeRviceS
concePTuaL Packaging PRoToTyPeS
Used to evaluate new design concepts and line extensions, new
substrates, structures, color behavior and focus group research.
PRoducTion comPS
Used to sell in new packaging concepts, substrates and sustainable packaging
ideas internally to gain funding. Also used for in-market testing; accommodates
dry food transfer filling; package is functional, scannable and retail-ready.
Packaging closely reflects what will appear on shelf; package may be personalized
on-the-fly.
HeRo Packaging comPS
Used for final package photography for advertising and promotion, media/PR
exposure and celebrity endorsements. Color-accurate, substrate-critical. Approved
mechanical art files are modified to remove “visual noise” from the design.
dRy food fiLLing (HaccP-aPPRoved)
When the decision process requires filled packaging – such as proposed changes
to size and/or weight, Schawk Prototypes can do precise dry-food filling to exacting
standards, such as HACCP and GMP.
vaRiabLe-daTa PRinTing
Schawk Prototypes offers a wide range of variable-data printing capabilities,
instrumental in retail sales presentations, special events marketing and
channel-specific retail efforts.
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5. STRucTuReS SubSTRaTeS
• tubes, bags, wraps, pouches, trays and cartons • Most substrates
• Aluminum and steel cans • Full shrink-wrap packaging
• Pet and glass • Can wraps and carriers
• Blister cards and displays • Client-provided substrates
• Props, models and oversized heroes
• Virtually all rigid and flexible packaging
finiSHeS
• Rub-downs and transfers
TecHniqueS • Color transfers
• Direct-to-stock printing • Assembly and finishing services
• Digital printing for one or • Laminating, wrapping and shrink-wrapping
thousands of comps • Gloss, satin and matte laminations
• SLA (stereolithography) rapid • Heat-sealing and crimping
prototyping, casting and • Aqueous, UV and varnishes
CNC milling • Foil stamping and embossing
• Custom finishing
we offeR you comPReHenSive fLexibiLiTy in maTeRiaLS and PRoceSS
wHen iT comeS To STRucTuReS, SubSTRaTeS, finiSHeS and TecHniqueS,
ScHawk PRoToTyPeS offeRS a wide Range of cHoiceS.
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6. becauSe ScHawk PRoToTyPeS iS PaRT of
ScHawk, inc., we Have ReSouRceS, beST
PRacTiceS, TecHnoLogieS, PRoceSSeS,
knowLedge and caPabiLiTieS THaT aRe
mucH moRe comPReHenSive THan THoSe
offeRed by SmaLLeR, LocaL comP HouSeS.
benefiTS:
• High volume capacity
• Fast turnaround
• efficient 100% digital process
• Color management expertise
• total workflow management
• Faster response to consumer trends
• Highly cost-efficient “first look” testing
• Validation of focus group findings
• Invaluable real-world consumer insights
• Consolidation of comping needs for multiple benefits
• Already calibrated premedia files from Schawk
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7. ScHawk PRoToTyPeS and bRand PoinT
managemenT: ouR advanTage.
the strength of Schawk’s services is that they reflect the principles of brand point
management. Brand point management is the integration of processes across
the lifecycle of a brand – from strategy and creative through execution and print
management – to drive agility, quality and consistency in the materials that win
consumers’ hearts.
Schawk Prototypes is part of this integration. the world’s most successful brands
turn to us for spot-on comps that clarify vision, promote sell-in and are ready
for the camera. And when we collaborate upstream and downstream with other
Schawk competencies – the benefits of compelling and consistent brand
experiences are unequalled at home, on the go, at the store and on the shelf.
this is brand point management.
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8. WANt tO kNOW MORe?
for unmatched opportunity and services in comping and package prototyping, Schawk Prototypes delivers.
tALk tO US.
barbara glass at 203.327.7600
email us.
Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect
their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies
create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand
touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand
consistency. For more information about Schawk, visit http://www.schawk.com.
Visit www.brandsquare.com, powered by Schawk, to participate in a one-of-a-kind, exclusive online marketing community. Registration is
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© 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the
copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark
of Schawk, Inc. All other trademarks are the properties of their respective owners.