quick overview of the agency and its POV on XM

2. The Nuts & Bolts
Javelin was founded on February 1st, 1998

Headquarters: St. Louis

Satellite offices: Boston, Chicago, Dallas, Los Angeles, Miami,
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New York and San Francisco
The managing partners have a combined 70 years of experience and
»
tens of thousands of events
Every year we employ thousands of people on behalf of our clients
»

3. Own the Moment
TM
With each consumer interaction, we have a moment – the

moment where we connect and deliver the brand
experience. In that moment we seek success in these
three areas:
Maximize: It must shape the online
»
conversation as one of its key objectives
Multiply: It must directly impact
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a variety of revenue streams
Monetize: It must accelerate the
»
sales process

4. Whatever Your Objectives
… We have the ideas, the experience and

execution to deliver against them
We develop, create and execute the following:

» Account Specific and
In-Account Events
» Sampling, Trial Programs
» Street Team Activations
» Youth Marketing
» Publicity Stunts
» Mobile/Custom
Vehicle Marketing
» Corporate Hospitality
and Special Events
» Mall Tours
» Customer Retention
» Influencer Marketing
» Retail-tainment

5. From Concept to Completion
… our services include:

Strategic thinking
»
Concept development
»
Creative design, production and fabrication
»
End-to-end logistics management
»
Location scouting and services
»
Field staffing, training and management
»
D.O.T. compliance management
»
ROI analysis
»
Green program development and execution
»
Social P.R. and WOM initiative building
»
Digital platform and CRM program integration
»

6. What You See is What You Get
We believe in quality execution

Realistic concept development
»
We walk our talk – developing ideas we know will work and
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can be executed from concept to completion

7. Training is Critical
We conduct extensive training programs

Event staffers are immersed in the brand, the objectives and

their role within each event
We turn our staff into “inter-actors” – interactive evangelists

who embody, as well as represent, your brand

8. We are Ready!
Our client roster has included cable networks,

consumer packaged goods, publishing, service industries,
and pharmaceutical companies
We have logged an incredible tens of thousands of

event days
We have overseen thousands of events in malls

We’ve generated over thousands of millions of gross

impressions for our clients
The team that has done it all is intact and ready to rock


9. Six Principles of Success
Clarity of objectives

Break down psychological barriers/resistance to brand message

Provide frictionless delivery of message

Establish metrics for ROI

Infuse with brand DNA

Foster brand evangelism


10. Collapsing the Sales Funnel
This is a traditional advertising and marketing consumer sales funnel

Action Conversion
Awareness Desire
Consideration Trial
Purchase Loyalty

11. Collapsing the Sales Funnel
The one-on-one, face-to-face style of event marketing is proven

to collapse the traditional model into only 3 steps. We accelerate
the target through the sales cycle by reducing friction and speeding
up the process, resulting in less consumer fall off.
Action Conversion
Awareness
Purchase Loyalty
Consideration
Trial
Desire

12. Brand Surfing

13. Animal Planet Expo
Animal Planet Expo, a Javelin production since 2003, is an annual large-scale tour supporting public affairs

efforts, affiliate ad sales and broadband and HD sales
12-20 markets

Up to 40,000 visitors per market

Brings branded excitement to consumers including the HD Dome, which delivers a full hi-def

experience of critically acclaimed shows like Planet Earth
Celebrities from Animal Planet shows make special appearance, including Terri and Bindi Irwin,

Mario Lopez of Pet Star and Jeff Corwin of The Jeff Corwin Experience
Sponsors provide opportunities for families to enjoy main stage entertainment such as live animal

shows, while a giant mobile video truck provides a great view for everyone at the event
The Discovery Kids' Endurance Challenge provides even more fun and entertainment for

fans of this hit show

14. Grey Goose – Grey Goose Lounge
As part of a highly integrated marketing program, Javelin partners with GREY GOOSE Vodka

to bring the spirit to major influencers and trend-setters to approximately 600 events per
year, in North America and the Caribbean
Javelin executes the GREY GOOSE LOUNGE at large-scale events such as The Grammy

Awards, The Golden Globes, as well as PGA/celebrity golf tournaments like Tiger Jam
and Tavistock Cup to create an elite experience for discerning consumers
GREY GOOSE spokes models add to the exclusive environment where consumers mingle and

enjoy a variety of specialty martinis and refreshing signature cocktails made with GREY
GOOSE Vodka Original, L’Orange, Le Citron, and La Poire

15. Teen PEOPLE - Rock n’ Shop
For five consecutive years, Javelin took Teen People’s Rock ‘n Shop to teens across America,

bringing to life the essential elements of the magazine—music, pop culture and fashion
The mall tour featured concerts, contests, makeovers, fashion shows, celebrity meet

and greets and more
Star sightings included Paula Abdul, Jesse McCartney and the cast members from

Summerland, Everwood and American Dreams; musical performers included B5,
Brie Larson and Ciara
More than 44,000 teens interacted with the brand, and one lucky teen won a karaoke

contest where the prize was a studio recording session and a meeting with a record
label executive

16. Brad Carsten Tammy Derrigan
Sr. Partner Dir. of New Business Dev.
brad@javelin-inc.com tammy@javelin-inc.com
P (314) 361-1450 x103 P (314) 361-1450 x117
F (314) 361-1451 F (314) 361-1451
M (314)-409-8079 M (314)-518-4347
www.javelin-inc.com
We appreciate getting to share these moments with you!