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Javelin Capabilities--lite
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Javelin Capabilities--lite


quick overview of the agency and its POV on XM

quick overview of the agency and its POV on XM

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  • 1. The Nuts & Bolts Javelin was founded on February 1st, 1998  Headquarters: St. Louis  Satellite offices: Boston, Chicago, Dallas, Los Angeles, Miami, » New York and San Francisco The managing partners have a combined 70 years of experience and » tens of thousands of events Every year we employ thousands of people on behalf of our clients »
  • 2. Own the Moment TM With each consumer interaction, we have a moment – the  moment where we connect and deliver the brand experience. In that moment we seek success in these three areas: Maximize: It must shape the online » conversation as one of its key objectives Multiply: It must directly impact » a variety of revenue streams Monetize: It must accelerate the » sales process
  • 3. Whatever Your Objectives … We have the ideas, the experience and  execution to deliver against them We develop, create and execute the following:  » Account Specific and In-Account Events » Sampling, Trial Programs » Street Team Activations » Youth Marketing » Publicity Stunts » Mobile/Custom Vehicle Marketing » Corporate Hospitality and Special Events » Mall Tours » Customer Retention » Influencer Marketing » Retail-tainment
  • 4. From Concept to Completion … our services include:  Strategic thinking » Concept development » Creative design, production and fabrication » End-to-end logistics management » Location scouting and services » Field staffing, training and management » D.O.T. compliance management » ROI analysis » Green program development and execution » Social P.R. and WOM initiative building » Digital platform and CRM program integration »
  • 5. What You See is What You Get We believe in quality execution  Realistic concept development » We walk our talk – developing ideas we know will work and » can be executed from concept to completion
  • 6. Training is Critical We conduct extensive training programs  Event staffers are immersed in the brand, the objectives and  their role within each event We turn our staff into “inter-actors” – interactive evangelists  who embody, as well as represent, your brand
  • 7. We are Ready! Our client roster has included cable networks,  consumer packaged goods, publishing, service industries, and pharmaceutical companies We have logged an incredible tens of thousands of  event days We have overseen thousands of events in malls  We’ve generated over thousands of millions of gross  impressions for our clients The team that has done it all is intact and ready to rock 
  • 8. Six Principles of Success Clarity of objectives  Break down psychological barriers/resistance to brand message  Provide frictionless delivery of message  Establish metrics for ROI  Infuse with brand DNA  Foster brand evangelism 
  • 9. Collapsing the Sales Funnel This is a traditional advertising and marketing consumer sales funnel  Action Conversion Awareness Desire Consideration Trial Purchase Loyalty
  • 10. Collapsing the Sales Funnel The one-on-one, face-to-face style of event marketing is proven  to collapse the traditional model into only 3 steps. We accelerate the target through the sales cycle by reducing friction and speeding up the process, resulting in less consumer fall off. Action Conversion Awareness Purchase Loyalty Consideration Trial Desire
  • 11. Brand Surfing
  • 12. Animal Planet Expo Animal Planet Expo, a Javelin production since 2003, is an annual large-scale tour supporting public affairs  efforts, affiliate ad sales and broadband and HD sales 12-20 markets  Up to 40,000 visitors per market  Brings branded excitement to consumers including the HD Dome, which delivers a full hi-def  experience of critically acclaimed shows like Planet Earth Celebrities from Animal Planet shows make special appearance, including Terri and Bindi Irwin,  Mario Lopez of Pet Star and Jeff Corwin of The Jeff Corwin Experience Sponsors provide opportunities for families to enjoy main stage entertainment such as live animal  shows, while a giant mobile video truck provides a great view for everyone at the event The Discovery Kids' Endurance Challenge provides even more fun and entertainment for  fans of this hit show
  • 13. Grey Goose – Grey Goose Lounge As part of a highly integrated marketing program, Javelin partners with GREY GOOSE Vodka  to bring the spirit to major influencers and trend-setters to approximately 600 events per year, in North America and the Caribbean Javelin executes the GREY GOOSE LOUNGE at large-scale events such as The Grammy  Awards, The Golden Globes, as well as PGA/celebrity golf tournaments like Tiger Jam and Tavistock Cup to create an elite experience for discerning consumers GREY GOOSE spokes models add to the exclusive environment where consumers mingle and  enjoy a variety of specialty martinis and refreshing signature cocktails made with GREY GOOSE Vodka Original, L’Orange, Le Citron, and La Poire
  • 14. Teen PEOPLE - Rock n’ Shop For five consecutive years, Javelin took Teen People’s Rock ‘n Shop to teens across America,  bringing to life the essential elements of the magazine—music, pop culture and fashion The mall tour featured concerts, contests, makeovers, fashion shows, celebrity meet  and greets and more Star sightings included Paula Abdul, Jesse McCartney and the cast members from  Summerland, Everwood and American Dreams; musical performers included B5, Brie Larson and Ciara More than 44,000 teens interacted with the brand, and one lucky teen won a karaoke  contest where the prize was a studio recording session and a meeting with a record label executive
  • 15. Brad Carsten Tammy Derrigan Sr. Partner Dir. of New Business Dev. P (314) 361-1450 x103 P (314) 361-1450 x117 F (314) 361-1451 F (314) 361-1451 M (314)-409-8079 M (314)-518-4347 We appreciate getting to share these moments with you!