Telcom example sei

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Telcom example sei

  1. 1. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013SEITMUS Office : (001) 770.649.0472UK Office : 44 (0) 1398 320169www.bottomlineanalytics.comTHE SEMANTIC ENGAGEMENT INDEX - SEITMTELCOM EXAMPLESA METRIC TO MEASURE SOCIAL ROI& MONETIZE THE CUSTOMER EXPERIENCE
  2. 2. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013SEITMOur Social Media Metric (SEITM) Correlateswith Telcom Customer Trends2
  3. 3. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013SEITMWe Use The SEITM To Decompose TelcomEngagement Based On Product And ServiceOfferings3Network
  4. 4. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013SEITM4And, Understand Customer Engagement ByProduct Type
  5. 5. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013SEITMAPPLYING THE SEITM METRIC Social Media ROI Assess the ROI of Spending Levels, Channels AndCampaigns Content Strategy Development Identify And Quantify The Key Social ConversationsThat Are Driving Brand Engagement Improve Customer Engagement Enhance The Execution Of Events, Promotions, SportsSponsorship, etc. Based On Consumer Engagement Marketing Strategy/Crisis Management Identify And Quantify The Social Conversations ThatAre Associated With Key Marketing Issues – e.g. HighFructose Corn Sugar, Credit Card Fees, Horse MeatContamination, Social Responsibility etc.Net Positive SEI IndexOptimise spend, maximise sales5
  6. 6. Simon BrockClient Services Director - EMEABottom-Line AnalyticsE : simon@bottomlineanalytics.comM : 44 (0) 7824 305325UK Office : 44 (0) 1398 320169US Office : (001) 770.649.0472www.bottomlineanalytics.com

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