We Blog RAP1 Blog Why?
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We Blog RAP1 Blog Why?

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We Blog RAP1 looks at why we might establish a blog. There are three main reasons: Self Expression, Create our own Media Channel and to Connect to other people.

We Blog RAP1 looks at why we might establish a blog. There are three main reasons: Self Expression, Create our own Media Channel and to Connect to other people.

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  • 1. Book Rapper
  • 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  • 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  • 4. web log A list of entries, similar to a diary, posted regularly on the internet.
  • 5. weblog
  • 6. we blog
  • 7. we blog
  • 8. How to Create Your Own Media Channel
  • 9. The Book
  • 10. We Blog is derived from...
  • 11. The RAPs
  • 12. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  • 13. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  • 14. Blog Money Blog Traffic Blog Being 3 4 5
  • 15. Blog About Blog Life Blog Resoures 6 7 7
  • 16. Blog Why? RAP1
  • 17. “To blog or not to blog: That is the question.”
  • 18. Your blog is an online voice for yourself, your business, or your organization. It’s... Why Blog?
  • 19. ...your personalized newspaper, radio and TV channel all rolled into one. WOW!
  • 20. Self Expression Create a Media Channel Connect to My Species Why Blog? Three Reasons
  • 21. Self Expression RAP1.1
  • 22. How many blogs have been created in the past decade?
  • 23. 75,000 750,000 7,500,000 75,000,000 A B C D
  • 24. 75,000,000 D
  • 25. How many of them are any good?
  • 26. That depends...
  • 27. What tickles your taste buds?
  • 28. Whilst only a hundred swimmers will win gold medals at the next Olympics...
  • 29. ...there are millions of us who happily paddle about in the pool.
  • 30. So it is with blogging.
  • 31. We...
  • 32. ...challenge ourselves,
  • 33. ...exercise our faculties...
  • 34. ...and express our...
  • 35. values emotions beliefs interests opinions thoughts
  • 36. Whilst the quality of blogs naturally varies...
  • 37. the good news is...
  • 38. ...human expression is alive and well!
  • 39. Action What’s your reason for blogging?
  • 40. (a) To put out your thoughts and ideas? Action (b) Forward your business or organization? (c) Simply to connect with fellow human beings?
  • 41. Write a Statement of Intent Action as your first blog post.
  • 42. Media Channel RAP1.2
  • 43. Last century... 1900 1999
  • 44. TV networks, radio stations & newspapers were... 1900 1999
  • 45. ...owned by media moguls and publishing barons. 1900 1999
  • 46. They employed... 1900 1999
  • 47. ...professional journalists, editors, producers and presenters to... 1900 1999
  • 48. ...provide mainstream content for us to consume. 1900 1999
  • 49. Now, in the noughties,
  • 50. We h ave t h e opportunity to change our diet through the humble blog.
  • 51. We can choose from...
  • 52. ...a kaleidoscope of niche topics to read...
  • 53. We can become creators!
  • 54. Music? Video? Text? Photos?
  • 55. You’re now in charge...
  • 56. of your own radio station newspaper TV channel
  • 57. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel.
  • 58. Channel You!
  • 59. If you were head of your own media channel... Action
  • 60. Action ...what would you present?
  • 61. All of the Action above
  • 62. Action Map out your media mogul goal and start blogging.
  • 63. Action Apply this to your business or organization.
  • 64. Connect to My Species RAP1.3
  • 65. The internet is based in one simple principle...
  • 66. n o onnectio n nec c ti ion Co e nn tion nnect ion Con ct Co ion e n nn ec t n Co ion ectio n on ti n c Co Co e io nn t Co n on c n n ne e ne Con n cti cti n Co o ct on ne C nn ion e n Con on ct cti Co necti ctio io ne nne on Connect n n Co Co n Co Co io n nn ct io nn ne ct ec n ne t o ec
  • 67. At the technical level, the hyperlink is the glue that holds the web together.
  • 68. It lets you link from one page to another.
  • 69. Blogs rely on links too!
  • 70. Firstly, when you publish a post you can easily...
  • 71. ...link to other web content on your site, your blog or...
  • 72. ...to one of the other billion or so pages on the web.
  • 73. More significantly, these links also build social connection and...
  • 74. Social connection is the glue of the human family.
  • 75. Blog posts give readers the opportunity to comment on what you say.
  • 76. They prompt conversations with people from around the world; people you’ve never met.
  • 77. Link up enough people and these conversations build communities.
  • 78. Many people dismiss blogs and social networking sites like Facebook as time wasters.
  • 79. Instead, consider them as social glue.
  • 80. Action Who do you want to connect with?
  • 81. What do you want to build Action a community around?
  • 82. Your family? What do you want to build Action a community around?
  • 83. Your family? What do you want to build Action a community around? Your business?
  • 84. Your family? What do you want to build Action An idea? a community around? Your business?
  • 85. Your family? What do you want to build Action An idea? a community around? A social Your cause? business?
  • 86. Your A hobby? family? What do you want to build Action An idea? a community around? A social Your cause? business?
  • 87. Your Your A hobby? family? friends? What do you want to build Action An idea? a community around? A social Your cause? business?
  • 88. Your Your A hobby? family? friends? What do you want to build Action An idea? a community around? A social Your Your travel cause? business? journal?
  • 89. Invite people to play. Action
  • 90. Want More?
  • 91. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  • 92. Blog Money Blog Traffic Blog Being 3 4 5
  • 93. Blog About Blog Life Blog Resoures 6 7 7
  • 94. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  • 95. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  • 96. More Book Rapper Resources... www.BookRapper.com/rappers.html
  • 97. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  • 98. Look out for more slideshows at... www.BookRapper.com