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Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this...
Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates act...
web                                            log
      A list of entries, similar to a diary,
      posted regularly on ...
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed ...
The We Blog RAPs...


 We Blog Intro   Blog Why?      Blog Medium
                  (This one!)




                     1...
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life   Blog Resoures




   6            7             7
Blog Why?
RAP1
“To blog or
not to blog:
That is the
 question.”
Your blog is an online voice
        for yourself, your business,
        or your organization. It’s...




Why Blog?
...your personalized
    newspaper, radio and TV
   channel all rolled into one.




WOW!
Self
  Expression
                Create a
                 Media
                Channel

   Connect to
   My Species


W...
Self Expression
RAP1.1
How many blogs have been created in the past decade?
75,000   750,000   7,500,000   75,000,000



 A         B          C           D
75,000,000



D
How many of them
  are any good?
That depends...
What tickles your taste buds?
Whilst only a
hundred swimmers
   will win gold
medals at the next
    Olympics...
...there are millions of us who happily paddle about in the pool.
So it is with blogging.
We...
...challenge ourselves,
...exercise our faculties...
...and express our...
values     emotions    beliefs




interests   opinions   thoughts
Whilst the quality of blogs naturally varies...
the good news is...
...human expression is alive and well!
Action   What’s your reason for blogging?
(a) To put out your thoughts and ideas?
Action   (b) Forward your business or organization?
         (c) Simply to connect...
Write a Statement of Intent
Action   as your first blog post.
Media Channel
RAP1.2
Last century...
1900               1999
TV networks, radio stations & newspapers were...

1900                                       1999
...owned by media moguls and publishing barons.

1900                                      1999
They employed...

1900                      1999
...professional journalists, editors,
          producers and presenters to...

1900                                      ...
...provide mainstream content for us to consume.

1900                                       1999
Now, in the
noughties,
We h ave t h e
opportunity to
change our diet
through the
humble blog.
We can choose from...
...a kaleidoscope of niche topics to read...
We can become creators!
Music?   Video?   Text?   Photos?
You’re now in charge...
of your own
radio station
 newspaper
 TV channel
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Yo...
Channel You!
If you were head of your
             own media channel...

Action
Action

         ...what would
              you present?
All of the
Action    above
Action

         Map out your media mogul
          goal and start blogging.
Action   Apply this to your business or organization.
Connect to My Species
RAP1.3
The internet is based in one simple principle...
n
                                o




                                                                             onnec...
At the technical level,
  the hyperlink is the glue
that holds the web together.
It lets you link from one page to another.
Blogs rely on links too!
Firstly, when you publish a post you can easily...
...link to other web content
on your site, your blog or...
...to one of the other billion or so pages on the web.
More significantly, these links also build social connection and...
Social connection is the glue of the human family.
Blog posts give readers the
 opportunity to comment
     on what you say.
They prompt conversations with people from
 around the world; people you’ve never met.
Link up enough people and these
conversations build communities.
Many people dismiss blogs and social
networking sites like Facebook as time wasters.
Instead, consider them as social glue.
Action   Who do you want to connect with?
What do you want to build
Action   a community around?
Your
         family?



          What do you want to build
Action    a community around?
Your
         family?



          What do you want to build
Action    a community around?



                            ...
Your
         family?



          What do you want to build
Action                                An idea?
          a co...
Your
         family?



          What do you want to build
Action                                An idea?
          a co...
Your
                         A hobby?
         family?



          What do you want to build
Action                     ...
Your                         Your
                         A hobby?
         family?                      friends?



    ...
Your                          Your
                         A hobby?
         family?                       friends?



  ...
Invite people to play.
Action
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?      Blog Medium
                  (This one!)




                     1...
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life   Blog Resoures




   6            7             7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides      ...
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
We Blog RAP1 Blog Why?
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We Blog RAP1 Blog Why?

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We Blog RAP1 looks at why we might establish a blog. There are three main reasons: Self Expression, Create our own Media Channel and to Connect to other people.

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Transcript of "We Blog RAP1 Blog Why?"

  1. 1. Book Rapper
  2. 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  4. 4. web log A list of entries, similar to a diary, posted regularly on the internet.
  5. 5. weblog
  6. 6. we blog
  7. 7. we blog
  8. 8. How to Create Your Own Media Channel
  9. 9. The Book
  10. 10. We Blog is derived from...
  11. 11. The RAPs
  12. 12. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  13. 13. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  14. 14. Blog Money Blog Traffic Blog Being 3 4 5
  15. 15. Blog About Blog Life Blog Resoures 6 7 7
  16. 16. Blog Why? RAP1
  17. 17. “To blog or not to blog: That is the question.”
  18. 18. Your blog is an online voice for yourself, your business, or your organization. It’s... Why Blog?
  19. 19. ...your personalized newspaper, radio and TV channel all rolled into one. WOW!
  20. 20. Self Expression Create a Media Channel Connect to My Species Why Blog? Three Reasons
  21. 21. Self Expression RAP1.1
  22. 22. How many blogs have been created in the past decade?
  23. 23. 75,000 750,000 7,500,000 75,000,000 A B C D
  24. 24. 75,000,000 D
  25. 25. How many of them are any good?
  26. 26. That depends...
  27. 27. What tickles your taste buds?
  28. 28. Whilst only a hundred swimmers will win gold medals at the next Olympics...
  29. 29. ...there are millions of us who happily paddle about in the pool.
  30. 30. So it is with blogging.
  31. 31. We...
  32. 32. ...challenge ourselves,
  33. 33. ...exercise our faculties...
  34. 34. ...and express our...
  35. 35. values emotions beliefs interests opinions thoughts
  36. 36. Whilst the quality of blogs naturally varies...
  37. 37. the good news is...
  38. 38. ...human expression is alive and well!
  39. 39. Action What’s your reason for blogging?
  40. 40. (a) To put out your thoughts and ideas? Action (b) Forward your business or organization? (c) Simply to connect with fellow human beings?
  41. 41. Write a Statement of Intent Action as your first blog post.
  42. 42. Media Channel RAP1.2
  43. 43. Last century... 1900 1999
  44. 44. TV networks, radio stations & newspapers were... 1900 1999
  45. 45. ...owned by media moguls and publishing barons. 1900 1999
  46. 46. They employed... 1900 1999
  47. 47. ...professional journalists, editors, producers and presenters to... 1900 1999
  48. 48. ...provide mainstream content for us to consume. 1900 1999
  49. 49. Now, in the noughties,
  50. 50. We h ave t h e opportunity to change our diet through the humble blog.
  51. 51. We can choose from...
  52. 52. ...a kaleidoscope of niche topics to read...
  53. 53. We can become creators!
  54. 54. Music? Video? Text? Photos?
  55. 55. You’re now in charge...
  56. 56. of your own radio station newspaper TV channel
  57. 57. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel. Your own media channel.
  58. 58. Channel You!
  59. 59. If you were head of your own media channel... Action
  60. 60. Action ...what would you present?
  61. 61. All of the Action above
  62. 62. Action Map out your media mogul goal and start blogging.
  63. 63. Action Apply this to your business or organization.
  64. 64. Connect to My Species RAP1.3
  65. 65. The internet is based in one simple principle...
  66. 66. n o onnectio n nec c ti ion Co e nn tion nnect ion Con ct Co ion e n nn ec t n Co ion ectio n on ti n c Co Co e io nn t Co n on c n n ne e ne Con n cti cti n Co o ct on ne C nn ion e n Con on ct cti Co necti ctio io ne nne on Connect n n Co Co n Co Co io n nn ct io nn ne ct ec n ne t o ec
  67. 67. At the technical level, the hyperlink is the glue that holds the web together.
  68. 68. It lets you link from one page to another.
  69. 69. Blogs rely on links too!
  70. 70. Firstly, when you publish a post you can easily...
  71. 71. ...link to other web content on your site, your blog or...
  72. 72. ...to one of the other billion or so pages on the web.
  73. 73. More significantly, these links also build social connection and...
  74. 74. Social connection is the glue of the human family.
  75. 75. Blog posts give readers the opportunity to comment on what you say.
  76. 76. They prompt conversations with people from around the world; people you’ve never met.
  77. 77. Link up enough people and these conversations build communities.
  78. 78. Many people dismiss blogs and social networking sites like Facebook as time wasters.
  79. 79. Instead, consider them as social glue.
  80. 80. Action Who do you want to connect with?
  81. 81. What do you want to build Action a community around?
  82. 82. Your family? What do you want to build Action a community around?
  83. 83. Your family? What do you want to build Action a community around? Your business?
  84. 84. Your family? What do you want to build Action An idea? a community around? Your business?
  85. 85. Your family? What do you want to build Action An idea? a community around? A social Your cause? business?
  86. 86. Your A hobby? family? What do you want to build Action An idea? a community around? A social Your cause? business?
  87. 87. Your Your A hobby? family? friends? What do you want to build Action An idea? a community around? A social Your cause? business?
  88. 88. Your Your A hobby? family? friends? What do you want to build Action An idea? a community around? A social Your Your travel cause? business? journal?
  89. 89. Invite people to play. Action
  90. 90. Want More?
  91. 91. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  92. 92. Blog Money Blog Traffic Blog Being 3 4 5
  93. 93. Blog About Blog Life Blog Resoures 6 7 7
  94. 94. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  95. 95. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  96. 96. More Book Rapper Resources... www.BookRapper.com/rappers.html
  97. 97. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  98. 98. Look out for more slideshows at... www.BookRapper.com
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