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Hotelier,
Get More
Direct Bookings
Dominik Suter
Director Customer Success
for every booking
OTAs Charge
15-22%commission
The Typical Booking Journey
OTAs
Your
Website
Hotel in NYC
52%
Price is the main factor in
selecting a hotel
Online Shoppers for a Hotel
85%
ADMIT
85%
15%
Sales
Why do Shoppers
Buy From OTAs
and Not From
Hotels’ Websites?
Why do Shoppers Buy From OTAs and
Not From Hotel’s Website?
It’s all about the STORY or Bluff…
• OTAs claim to have the most variety, with
100’s thousands properties in inventory
• OTAs claim to have the Best Deals and
Discounts, going as far as offering a Best
Price Guarantee
Comparison Table
Direct Channel
Description Line
Promotion Line
Promotion
Price
Why pay high
commission fees to
OTAs when you can
get more direct
bookings?
www.bookingdirection.com
Thank you
Dominik Suter | Director Customer Success
www.BookingDirection.com
www.bookingdirection.com@DominikSuter
Dominik.Suter@BookingDirection.com
www.BookingDirection.com

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HOW TO GET 41% MORE DIRECT BOOKINGS ON YOUR HOTEL WEBSITE