Innovation
Some Examples Tele-Medicine Solutions:  Villages :50  Reach: Over 2 lakh people People Treated: 15,000+ Providing Drinkabl...
On   Paper <ul><li>More than 70% India’s population lives in Rural places.  </li></ul><ul><li>Largely untapped market. </l...
The   Reality <ul><li>Average per capita income Rs 30/ Per day </li></ul><ul><ul><li>Rich farmers and Businessmen consists...
Melting   Urban-Rural   Divide <ul><li>The principle issue in rural development is to create income-generating opportuniti...
 
Model <ul><li>Village BPO being a supplier of quality services at a competitive price to Indian Corporate and Government <...
Model <ul><li>It is an attempt to move rural India from the edge to the center of the new economy with IT being major enab...
Who We Are “ Our mission is to create socio-economic value for corporate and rural” SourcePilani, a Goenka Group Company i...
What We Do “ We are the first and only rural BPO to have ventured into high end services like  Medical Transcription” “ So...
<ul><li>Business Development- Client Skepticisms:  </li></ul><ul><li>Can rural youth be part of knowledge economy? Can the...
How we tackle them Business Value + Social Value
Socio-Economic   Change <ul><ul><li>Story of  Rajender </li></ul></ul><ul><ul><li>Age: 28;   location : Pilani;   educatio...
Socio-Economic   Change <ul><li>Family at work  </li></ul><ul><ul><li>Prem and his cousins are employees at SourcePilani. ...
Socio-Economic   Change <ul><li>With over 100 members benefits like Health insurance can be provided. </li></ul><ul><li>Wi...
 
<ul><li>Thank   you ….. </li></ul>
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BOP - A Reality Check (Barcamp.org)

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This was a PPT presented during barcamp 2009 (Wicamp) BITS Pilani in August 2009.

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BOP - A Reality Check (Barcamp.org)

  1. 2. Innovation
  2. 3. Some Examples Tele-Medicine Solutions: Villages :50 Reach: Over 2 lakh people People Treated: 15,000+ Providing Drinkable water in Villages: Franchises: 67 People using: 36000+
  3. 4. On Paper <ul><li>More than 70% India’s population lives in Rural places. </li></ul><ul><li>Largely untapped market. </li></ul><ul><li>Growing Prosperity </li></ul><ul><ul><li>Major income source is agriculture which is largely recession free. </li></ul></ul><ul><ul><li>Government policies like NREGA, farm loan waiver (INR 60,000 cr) etc. </li></ul></ul><ul><ul><li>Urbanization – Growing middle class </li></ul></ul><ul><ul><li>Growing per capita consumption </li></ul></ul><ul><li>$7 trillion market </li></ul>
  4. 5. The Reality <ul><li>Average per capita income Rs 30/ Per day </li></ul><ul><ul><li>Rich farmers and Businessmen consists of 5% of Pyramid </li></ul></ul><ul><ul><li>Base of the pyramid is occupied by vast majority of daily laborers. </li></ul></ul><ul><li>Cyclic nature of work </li></ul><ul><li>Largely dependent on agriculture </li></ul><ul><ul><li>Majorly depends on climatic conditions </li></ul></ul><ul><li>Healthcare </li></ul><ul><ul><li>66% rural Indians don’t have access to Healthcare </li></ul></ul><ul><ul><li>31% travel for more than 30 kms seeking healthcare </li></ul></ul><ul><li>Poor quality of education </li></ul><ul><li>Poor ICT Infrastructure </li></ul><ul><li>Poor implementation of Government policies </li></ul>
  5. 6. Melting Urban-Rural Divide <ul><li>The principle issue in rural development is to create income-generating opportunities for the rural population. </li></ul><ul><ul><li>Agriculture </li></ul></ul><ul><ul><li>Industrial (Manufacturing) </li></ul></ul><ul><ul><li>Service Industry (Knowledge Economy) </li></ul></ul>
  6. 8. Model <ul><li>Village BPO being a supplier of quality services at a competitive price to Indian Corporate and Government </li></ul><ul><li>Increasing base of educated youth. </li></ul><ul><li>Demand for support services from Corporate and Government at competitive prices. </li></ul><ul><li>Viable employment alternatives to rural Youth </li></ul>
  7. 9. Model <ul><li>It is an attempt to move rural India from the edge to the center of the new economy with IT being major enabler </li></ul>
  8. 10. Who We Are “ Our mission is to create socio-economic value for corporate and rural” SourcePilani, a Goenka Group Company is a rural BPO specialized in providing high quality back office services Founded in 2007, SourcePilani offers it’s services to both domestic and international clients
  9. 11. What We Do “ We are the first and only rural BPO to have ventured into high end services like Medical Transcription” “ SourcePilani is the official e-governance partner of the District Rural Development Agency of Jhunjhunu district”
  10. 12. <ul><li>Business Development- Client Skepticisms: </li></ul><ul><li>Can rural youth be part of knowledge economy? Can they deliver the required quality? </li></ul><ul><li>Infrastructure – “we seriously doubt if you have the required infrastructure in terms of power and internet connectivity” </li></ul>Hurdles in the Journey
  11. 13. How we tackle them Business Value + Social Value
  12. 14. Socio-Economic Change <ul><ul><li>Story of Rajender </li></ul></ul><ul><ul><li>Age: 28; location : Pilani; education : B.A Economics , Hindi medium ; </li></ul></ul><ul><ul><li>Occupation: BPO employee at SourcePilani. </li></ul></ul><ul><li> Pay : Rs 3,700/month </li></ul><ul><li>Expense : Rs2000 sent to parents </li></ul><ul><li>Rs 1000 for travel and personal expense </li></ul><ul><li>Rs 700 ( balance amount) – </li></ul><ul><li>other income : after work shift , he makes 500 rupees from tuitions. </li></ul><ul><li>Total amount on hand : Rs 1200/per month. </li></ul><ul><li>Money sent to parents which helps in paying his 2 brother’s college fees </li></ul><ul><li>His father earns - Rs 60-70 a day (mechanic in a garage) </li></ul>
  13. 15. Socio-Economic Change <ul><li>Family at work </li></ul><ul><ul><li>Prem and his cousins are employees at SourcePilani. </li></ul></ul><ul><ul><li>They take home Rs 12,000 a month </li></ul></ul><ul><ul><li>Their parents are into agriculture </li></ul></ul><ul><ul><li>“ With more than one member of the family coming to work we are able to fulfill many of their needs like healthcare and education which they earlier couldn’t afford.” </li></ul></ul>
  14. 16. Socio-Economic Change <ul><li>With over 100 members benefits like Health insurance can be provided. </li></ul><ul><li>Will increase the quality of education in the town </li></ul><ul><li>Will make healthcare and other necessities affordable </li></ul><ul><li>Will increase the PPP and in turn change the life style of people. </li></ul>Number of Employees Average Salary(Per month) Amount induced into local market 25(current scenario) 3500 10,50,000 50(By End of this year) 4000 24,00,000 150( in 2010) 4250 76,50,000
  15. 18. <ul><li>Thank you ….. </li></ul>

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