Corporate India move towards higher value, volume and profit be made while giving back to society and the environment? If done passionately, rather than just as a responsibility, CSR can yield strong results and create a much needed difference

1. Use CSR to Corporate
Advantage
How corporate India can leverage CSR in long term

2. An opportunity to solve India’s deep rooted
problem
India is the 3rd largest economy by Purchasing Power
Parity (PPP) and the Company Bill has mandated that
organization of a certain financial strength spend 2% of
their net profit on Corporate Social Responsibility

3. P ro f i t a b l e O p p o r t u n i t y
Move towards higher value,
volume and profit be made while
giving back to society and the
environment?

4. India is home to
largest number
of poor and
illiterate

5. 3 out of 10
people need to
be taught how to
read
Caption

6. 4 out of 10
people need to
be given food

7. Every year two
million children
need to be saved
between 0 to 5
years

8. Every year 15000
farmers need to
be given hope

9. A quarter of
population needs
to be taken out
of dark

10. Over 49% of
urban areas and
65% of rural
areas need to be
given toilets

11. What it translates
into monitory terms

12. By 2020 India will be the 3rd largest economy
in the world

13. What’s the quantum of CSR money we are
looking at
 Money flowing in from India’s Top 500 companies will account for Rs.63
Billion
 From Top 1000 companies: MNCs + Co-operative Banks + SMEs will account
for Rs.120 Billion
If this money is distributed evenly
660 districts of India could get
Rs 18 Crore each

14. Challenging
Opportunities
Every opportunity comes with challenge and
opportunity to create a difference

15. Stay Dedicated
Challenge
CSR in most companies is
either part of HR or
Corporate Communication
Solution
Need for a separate
department with specific
deliverables.

16. Create Processes
Challenge
CSR budgets are expected
to double this will lead to
increased scrutiny by
stakeholders
Solution
Need for re-skilling of
teams and establishment
of processes

17. Create a Plan and Follow it
Challenge
Many CSR initiatives have
been ad-hoc and not
linked to requirements
Solution
Strategic focus, Measure
stakeholders needs and
aspirations and long term
action plan

18. Engage and Inform people
Challenge
CSR initiatives in past may
not have formed part of
standard corporate
reporting
Solution
Need to assess, monitor
and report initiatives and
judge efficiencies

19. Kill Isolation and collaborate
Challenge
Individual companies may
struggle to create
significant impact
Solution
Need for corporate India
to collectively fund efforts
to solve common
problems.
Social Impact Bonds could
be a solution

20. If done passionately, rather than just
as a responsibility, CSR can yield
strong results and create a much
needed difference

21. Thankyou
@callmeramzo