HOTEL WEBSITE ANALYSIS Hôtel de SERS Hôtel Champs Eysée Plaza JIALI WANG LAN CHI TRAN
ARE THEY EASY TO FIND? Google with key worlds “ Hotel 5* near Champs Elysée” , it is easy to find 2 hotels. They are all listed on the first page, and on Google map.
EASY TO USE? HOTEL CHAMPS ELYSEE PLAZA
On the first page, we
can all find the information of the services and reservations
There are many
languages version of the site.
Advertisement of new
Offers for new services.
Guest review is put on the home page. BUT it is not updated.
EASY TO USE?HOTEL DE SERS
On the first page, we
can all find the information of the services and reservations.
Apart from French, there is only English version.
There is no guest review
There is a list of update news of the hotel: new services, suggestions.
EASY TO BOOK.HOTEL CHAMPS ELYSEE PLAZA
When you put the date on the reservation box, there are many types of rooms and prices available which will appear on a separated page.
Search on booking.com with the key words “Champs Elyséeé , we can find the hotel on the 4th of the list.
EASY TO BOOKHOTEL DE SERS
There are 2 choices for people to make reservation. It makes customers confused.
Search on booking.com with the key words “Champs Elyséeé , we can find the hotel on the 2nd of the list.
EASY TO SHARE/ TYPE OF ENGAGEMENT Hotel Champs Elysée Plaza: clients can share information of the hotel through Facebook and Twitter because there are direct links on the home page. Hotel de Sers: No link to share information through social pages e.gfacebook, twitter.
QUALITATIVE Both hotels are luxury hotels but they don’t define clearly on their websites. There is no clear definition of target customers.
RECOMMEDATIONHOTEL DE SERS It should more language version for the international clients. There should be a clear rate for people to book rooms. There should be a way for the site visitors to share the information with their friends, the link of the facebook for exemple
RECOMMENDATIONHOTEL CHAMPS ELYSEE PLAZA There should be update news for Guest review because the lastest review was added in June/2009. There is no way to interact with clients immediately.