Comparison of 2 hotels websites

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Comparison of 2 hotels websites

  1. 1. Comparison of 2 hotel direct websites
  2. 2. 1. Hôtel Gavarni <ul><li>By entering « hôtels indépendants Paris » in Google, the website appears 11 th : www.gavarni.com </li></ul><ul><li>The hotel is more visible on: </li></ul><ul><li>www.booking.com </li></ul><ul><li>www. greenhotelparis.com </li></ul><ul><li>www.Tripadvisor.com </li></ul><ul><li>Competitors: Le Tourville </li></ul>
  3. 3. 1. Hôtel Gavarni <ul><li>Using the website www.gavarni.com : </li></ul><ul><li>Sophisticated presentation page </li></ul><ul><li>Clear summary </li></ul><ul><li>No text for the rooms part but a 3D plan and photos </li></ul><ul><li>Services are clearly listed </li></ul><ul><li>Location explaned with a map </li></ul>
  4. 4. 2. Hôtel Le Tourville <ul><li>The hotel is more visible on: </li></ul><ul><li>www.booking.com </li></ul><ul><li>www.splendia.com </li></ul><ul><li>www.lookotel.com </li></ul><ul><li>Competitors: Hotel le Lavoisier </li></ul>
  5. 5. 2. Hôtel Le Tourville <ul><li>Using the website www.hotellelavoisier.com: </li></ul><ul><li>Presentation page too basic for a 4 stars hotel </li></ul><ul><li>The website does not reflect the luxury of the hotel </li></ul><ul><li>The rooms part is minimalist (no pictures, no text)* </li></ul><ul><li>No prices! </li></ul><ul><li>No explanation for the services </li></ul><ul><li>Black & white map of the district not detailed </li></ul>
  6. 6. Comparison on Booking.com <ul><li>Le Tourville: </li></ul><ul><li>The pricing and conditions are available </li></ul><ul><li>Details and photos of the hotel </li></ul><ul><li>36 comments from clients </li></ul><ul><li>No suite available </li></ul><ul><li>Le Gavarni: </li></ul><ul><li>Same presentation than Le Tourville </li></ul><ul><li>No comments from clients </li></ul><ul><li>All kind of room available </li></ul>
  7. 7. And the winner is... <ul><li>Hotel Gavarni is doing the best direct sell effort because: </li></ul><ul><li>The website is very well referenced </li></ul><ul><li>The website is clear, sophisticated and easy to use </li></ul><ul><li>The booking engine reference the Gavarni hotel very well </li></ul>

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