Random House Widget

Feedback from Usability Testing Semantico/Random House Widget 4 th April 2008

Who’s here ,[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

About Cogapp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usability & user centred design ,[object Object],[object Object],[object Object],[object Object]

ROI for user centred design (hidden) ,[object Object],[object Object],[object Object],[object Object],[object Object],Roger Pressman, Software Engineering: A Practitioner’s Approach , McGraw-Hill Cost of making changes 1x During Design 100x After Launch 6x During Development

Considering different levels of user experience ,[object Object],Proposition What is the value being delivered? Concept How is that value being delivered? Structure How is it organised? Information What information is required? Interaction How do users interact with the product? Appearance What does it look like and how is it arranged?

The New Functionality: The Thumbnail Browser View

How is Value Derived by Random House ? ,[object Object],[object Object]

What is the Value Delivered to Users ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usability Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Session 1 ,[object Object],[object Object],[object Object],[object Object]

What is the Value Delivered to these Users ? ,[object Object],[object Object],[object Object],[object Object]

User Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing a Framework for Understanding These Results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Different Types of Book: Narrative Versus Information ,[object Object],[object Object],[object Object]

Different Types of Book: Narrative Versus Information ,[object Object],[object Object]

Different Reading Behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reading on the Web Reading Scanning Skimming

What Kind of Reading Did We Observe? Reading (prompted) Skimming Skimming Scanning Scanning User Session 2 User Session 1

Selecting Books Through Different Kinds of Reading Behaviour ,[object Object]

What is the Value Delivered to Users ? ,[object Object],[object Object],[object Object],[object Object]

Specific Issues Identified within the Random House Interface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exploring and Reading the Book’s Content

Scrolling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],!!!!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Book Entry point !!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thumbnail Navigator Visibility !!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Zoom Controls !

Navigating Around the Main Browser Window

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ Page Forward’ Control !!!!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retaining Control Whilst Traversing Pages !!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Differentiation of Navigation Arrows !

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Instant End Point Navigation !

Testing Other Functionality: “search”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Context !!!!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Results !!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Search Clear” Function !

How is Value Derived by Bloggers ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging and Narrative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing Other Functionality: “add widget”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Add Widget Icon “+” !!!!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Colour Changing within the Widget !!!!

Testing Other Functionality: “send to a friend”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Text Input Labels for Send to a Friend !!!!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content of Sent Messages !!

Pop-up Blocker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],!!!!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unhelpful Flash Controls !!!!

Testing Other Functionality: “buy”

Book Info Page ,[object Object]

What is the Value Delivered to Bloggers ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object]

Full List of Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Random House Widget

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