The role of marketing in many organizations is coming under fire. CMOs
are feeling the pressure to deliver results and show real business value.
It’s forcing marketers to question many of the practices they have
come to rely on. But what is the answer? What’s the real marketing
equation? Baron will explore the idea of content maturity, using
content as a strategic asset to move a business forward. He will discuss
how organizations can elevate their level of sophistication around
content, how content can impact the bottom line, and the real-world
implications of organizing for content.